When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...
6 min read
When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...
Well, who saw that coming? After a World Cup filled with unpredictability, upsets, and at times VARcical scenes, France emerged...
Die Fußball-WM sorgte bisher für einige Überraschungen, aber auch große Enttäuschungen – zuletzt für Belgien und England, für die...
In October 2008, Satoshi Nakamoto launched bitcoin with a white paper, creating and deploying bitcoin’s original...
The roles and responsibilities of modern marketers are evolving faster than ever. Where some see a challenge, however, the...
The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented,...
Marketing, Overview, Social Data, Whitepaper
Nicht nur die Fußballfans dürfen sich in diesem Sommer auf große Momente freuen, auch für die Sponsoren der...
Sure, Argentina can score, but can they bring in big likes? And yeah, the German squad is well organized, but how’s their meme...
Customer Care, Customer Experience
There were over 1.3 billion international travelers in 2017, compared to 674 million in 2000. According to the United Nations,...
Brands face three pertinent questions about augmented reality (AR) and virtual reality (VR): What is the technology capable of?...
With the May 25th deadline approaching, companies around the world are working hard to ensure that they are compliant with the...
There are lots of experts out there. With the rise of the internet – and social media in particular – people can easily find...
We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70%...
The days of one-way communication between brands and consumers are a thing of the past. Today’s consumers are connected and...
Will social media be the downfall of us all? A tricky question for an event like Social Media Week 2018, but an important one...
