In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and...
2 min read
In today’s politically charged world, brands can’t afford to sit out of the conversation. They need to be deliberate and...
“A Christmas Story” is many things: a holiday tradition, a wholesome slice of mid-century middle Americana, and the film that...
1. Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Sprinklr? I was...
Customer Experience, Marketing
Social networks exploded, in large part, because they empowered individuals to interact with large groups of people at once....
It’s hard to believe we’ve reached the end of another year. Wasn’t New Year’s Eve just a few months ago? It’s not until we look...
“People never forget how you make them feel.” It’s a core value here at Sprinklr, and one that resonates strongly with Kristina...
Setting Context We’re on the edge of a civilization-changing collection of new technologies, so disruptive that some have begun...
Are the Dallas Cowboys the most well-marketed sports franchise in the world, or is the team’s marketing outstanding because...
On December 11th, Facebook is changing how marketing platforms will connect to hashtag content from Instagram with new modern...
By now, you’ve probably (hopefully) learned that arguing with strangers on the internet isn’t the best use of time. But what if...
Advertising, Client Testimonials, Marketing
It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...
When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...
LinkedIn Company Pages have been used by more than 30 million companies to share content, build communities, and reach the...
Customer Care, Customer Experience, Leadership, Marketing
Social media has completely changed the nature of customer care. As we’ve increasingly seen over the last few years, consumers...
The NBA is addicted to social media. To what extent? It’s actually beginning to affect play on the court. A recently published...
