The roles and responsibilities of modern marketers are evolving faster than ever. Where some see a challenge, however, the...
4 min read
The roles and responsibilities of modern marketers are evolving faster than ever. Where some see a challenge, however, the...
Marketing, Overview, Social Data, Whitepaper
Nicht nur die Fußballfans dürfen sich in diesem Sommer auf große Momente freuen, auch für die Sponsoren der...
Customer Care, Customer Experience
There were over 1.3 billion international travelers in 2017, compared to 674 million in 2000. According to the United Nations,...
With the May 25th deadline approaching, companies around the world are working hard to ensure that they are compliant with the...
There are lots of experts out there. With the rise of the internet – and social media in particular – people can easily find...
We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70%...
The days of one-way communication between brands and consumers are a thing of the past. Today’s consumers are connected and...
Will social media be the downfall of us all? A tricky question for an event like Social Media Week 2018, but an important one...
No one wants a warning letter from the US Federal Trade Commission (FTC) in their mailbox. But that’s what 90 influencers and...
When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...
The annual CES show in Las Vegas provides a great opportunity for brands to promote their newest technologies, but breaking...
Transcosmos leveraged Sprinklr to optimize advertising campaigns for several key clients by maintaining average Cost Per Install,...
One Friday night in Dublin, Ireland, Elva Carri wanted to go out dancing. Unfortunately, her friends were too busy or too tired...
This article originally appeared in The Social Influencer. I first met Tory Starr at an event Sprinklr hosted in Boston for our...
Most modern brands have relied on focus groups, surveys, expert reviews, and feedback from customer support to understand how...
