When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...
10 min read
When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...
The annual CES show in Las Vegas provides a great opportunity for brands to promote their newest technologies, but breaking...
Transcosmos leveraged Sprinklr to optimize advertising campaigns for several key clients by maintaining average Cost Per Install,...
One Friday night in Dublin, Ireland, Elva Carri wanted to go out dancing. Unfortunately, her friends were too busy or too tired...
This article originally appeared in The Social Influencer. I first met Tory Starr at an event Sprinklr hosted in Boston for our...
Most modern brands have relied on focus groups, surveys, expert reviews, and feedback from customer support to understand how...
Founded in 2015, Vero has taken the world of social media by storm in recent months. CEO Ayman Hariri says that until recently,...
The recruiting and employment brand teams at Allstate wanted to bridge silos to create a program that would allow them to reach...
A conversation can start with something as small as “congratulations on your graduation” or “good luck with your final paper.”...
The digital revolution has forced companies to adjust how they do, well, nearly everything. Nevertheless, according to Principal...
Die Digitalisierung ist in der Automobilindustrie schon lange angekommen – Themen wie autonomes Fahren, die Elektrifizierung des...
International Women’s Day is becoming an undeniable force. Driven by hashtags that double as inspiring calls to action, social...
Influencer marketing has become an essential part of marketing budgets, and with good reason – businesses are receiving $7.65 on...
There are three big questions about artificial intelligence and its impact on society: What can it do? Where is it going? And how...
A global technology leader since its foundation in 1972, SAP sought to build a social media operation that matched its reputation...
