The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they pr

“Do you want fries with that?” This question used to be synonymous with customer service. It’s a simple way to improve the buyer’s

The top hotel brands on social media aren’t young, disruptive companies as one might imagine, but some of the most established pla

This time last year, I was genuinely excited about the Cannes Lions awards. It’s my job to help agencies understand how important

It’s tough out there for social media users. When they take a fun picture, they’re overwhelmed with choices. Is it best to Snap it

I recently took a trip to Las Vegas during which everything that could go wrong, did go wrong. I had a two hour delay to check int

XING is the leading social network for business professionals in the German-speaking market. Founded in August 2003 in Hamburg, Ge

Picture this: you’re looking forward to a well-earned vacation. But then, your flight is delayed by a few hours, which means you m

Keeping an eye on 14 people is tough enough. Keeping an eye on 14 million people is something else altogether. That was the challe

The marketing industry is unrecognizable from what it was 20 years ago. Social media has leveled the playing field between custome

Football. America’s Game (as of the past few decades, at least). A religious devotion for some, a lifelong dream for others – the

Building and implementing an employee advocacy program is a challenge. For a long time, this is what I did for clients. But keepin

Customer experiences are more difficult to track, manage, and deliver than ever before. Buyers no longer take linear paths from aw