The world of celebrity has changed. In the not-so-distant past, fans could only learn about their idols through magazine or TV...
3 min read
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Content Type, Marketing, Social Data
With 2.8 billion people active on social media, it’s clear just how important it is for brands to provide a great user experience...
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Case Study, Marketing, Social Data
Founded in early 2011 as an innovation project by telecommunications giant Tencent, WeChat was conceived as a way to maintain the...
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Customer Care, Customer Experience, Marketing
This article originally ran in Entrepreneur Magazine Chatbots are set to transform marketing, customer care, and commerce, but...
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Marketing is going through an unprecedented shift. Customers have more power than ever before, and brands can’t rely on...
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Customer Care, Customer Experience, Leadership, Marketing
It’s tough to engage finance customers at scale, especially since money is such a personal and private topic. That’s why the top...
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I used to work for an ad agency, and I always found it irritating when people told me that the agency model was broken or that we...
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Customer Experience, Marketing
Customer-first organizations aren’t built overnight. For decades, enterprises have relied on the same traditional structures to...
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Customer Experience, Leadership, Marketing
Social media engagement is a key part of being a marketing leader. This may be common knowledge in our digital age, but our...
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Advertising, Marketing, Social Data
The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked...
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Customer Care, Customer Experience, Marketing
Our marketing world is changing and many companies are struggling to adapt. Customers now have all the power, but brands don’t...
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As executives who lead the public facing side of their companies, CMOs have an obligation to set the tone with their personal...
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Customer Experience, Leadership, Marketing
Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the...
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Customer Experience, Marketing
Social media is the bedrock of successful customer experiences. Many businesses know this, but few have the tools and skills to...
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No two CMOs are exactly alike. Jeremy Burton of Dell is an engineer-turned-marketer. Marisa Thalberg worked for beauty brands...
