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Leadership, Marketing

Three CMOs Shaking Up Industry Norms

When a company has been around for a number of years (or decades), it’s easy to fall into the trap of complacency. Things are...

7/9/19 | 4 Min Read
Marketing

Why I left #RegTech for #MarTech, and Beyond!

A story of career progression and thoughts on the future I’ve always had an entrepreneurial spirit. As a kid, I set up a lemonade...

6/27/19 | 4 Min Read
Case Study, Marketing, Sales Asset

Bringing a 155-Year-Old Chemicals & Advanced Materials Company Into the Digital Space

With 96% of businesses failing in the first 10 years, finding a company that has survived for more than a century-and-a-half is...

6/27/19 | 6 Min Read
Leadership

Sprinklr Family Unites to Celebrate PRIDE Month

We all need a sense of purpose and to belong. Having had the good fortune to work globally, I’ve learned that no matter where I...

6/26/19 | 4 Min Read
Leadership

Keeping It Fresh: The Next Generation of Great CMOs

In our recently released report, The World’s Most Influential CMOs 2019, there are plenty of familiar faces in the Top 10....

6/25/19 | 4 Min Read
Social Data

50 Years After Stonewall, See How the Conversations Around Pride Have Changed

You’ve probably noticed an abundance of rainbows brightening up your social timelines this month. It’s June, which means it’s...

6/21/19 | 3 Min Read
Leadership, Marketing

Beyond Marketing: Unexpected Career Paths of Top CMOs

More often than not, career paths take some unexpected turns. This is especially true when it comes to some of the top Chief...

6/20/19 | 6 Min Read
Marketing

Cannes Lions 2019: Observations from the Ground

If you wish you were lounging and learning at the Cannes Lions International Festival of Creativity right now, you’re not alone....

6/19/19 | 5 Min Read
Marketing, Sales Asset

Are Your Brand’s Social Media Accounts Secure? How Sprinklr Can Help

When a customer contacts your brand via social media, who’s on the other line? With 67% of consumers turning to social media as a...

6/18/19 | 4 Min Read
Leadership

24-4-U Puts You at the Head of the Class!

Here’s the paradox. At no time in our history has there been such an abundance of free, quality, on-line learning available...

6/6/19 | 3 Min Read
Social Data

Analyzing Social Conversations Around the 103rd Indy 500 Race

What an amazing Memorial Day weekend of sports. With all of the social media chatter around hard-fought NBA and NHL playoff...

6/6/19 | 3 Min Read
Marketing

Modern Skillsets: Hiring for a Customer Experience Center

Over the past decade, traditional customer service centers with 1-800 phone support have moved towards integrated Customer...

5/28/19 | 6 Min Read
Leadership, Marketing

The Great Triumvirate of Digital Transformation

People, process and technology: the great triumvirate of digital transformation. When companies approach digital transformation,...

5/28/19 | 3 Min Read
Leadership

Passion, Purpose, and Happiness: Employee Advocacy at Sprinklr

Earlier this month, I had the opportunity to speak on a career panel – titled “Life after CSR (Corporate Social Responsibility) –...

5/23/19 | 4 Min Read
Marketing, Report

The Results Are in… Maximizing MarTech a Major Goal for CMOs

The role of the CMO has grown considerably in recent years. Marketing leaders are expected to oversee creative campaigns, product...

5/23/19 | 4 Min Read

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