Checklist, Customer Experience, Marketing
When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many...
We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
Advertising, Content Type, Marketing
Instagram is on a roll. In June, Instagram reached one billion monthly active users, up from 800 million last September....
Customer Experience, Leadership, Marketing
The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....
“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
Facilitating great customer experiences is a crucial priority for global brands (or it should be, at least). Today’s customers...
Customer Care, Marketing, Social Data
When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers...
In today’s social-centric world, brands must be more responsive than ever as customers share a steady stream of thoughts about...
The amount of content written about Millennials is astonishing. They’re naturals with technology and can simultaneously order a...
When most people think of brands winning at social media, a few standouts often come to mind (Wendy’s and Oreo, we’re looking at...
When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...
Advertising, Customer Experience, Leadership
What’s the difference between a top CMO and everyone else? After reviewing the data from the The World’s Most Influential CMOs...
Well, who saw that coming? After a World Cup filled with unpredictability, upsets, and at times VARcical scenes, France emerged...
