Case Study, Marketing, Social Data
Founded in early 2011 as an innovation project by telecommunications giant Tencent, WeChat was conceived as a way to maintain the...
Customer Care, Customer Experience, Marketing
This article originally ran in Entrepreneur Magazine Chatbots are set to transform marketing, customer care, and commerce, but...
Marketing is going through an unprecedented shift. Customers have more power than ever before, and brands can’t rely on...
I used to work for an ad agency, and I always found it irritating when people told me that the agency model was broken or that we...
Customer Experience, Marketing
Customer-first organizations aren’t built overnight. For decades, enterprises have relied on the same traditional structures to...
Customer Experience, Leadership, Marketing
Social media engagement is a key part of being a marketing leader. This may be common knowledge in our digital age, but our...
Advertising, Marketing, Social Data
The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked...
Customer Care, Customer Experience, Marketing
Our marketing world is changing and many companies are struggling to adapt. Customers now have all the power, but brands don’t...
As executives who lead the public facing side of their companies, CMOs have an obligation to set the tone with their personal...
Customer Experience, Leadership, Marketing
Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the...
Customer Experience, Marketing
Social media is the bedrock of successful customer experiences. Many businesses know this, but few have the tools and skills to...
No two CMOs are exactly alike. Jeremy Burton of Dell is an engineer-turned-marketer. Marisa Thalberg worked for beauty brands...
Customer Care, Customer Experience
The importance of customer care is rising. 56% of global consumers say they have higher expectations now than they had just a...
The explosion of channels like social media is fundamentally changing the way customers* interact with each other, and how they...
Customer Experience, Marketing
The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they...
