Wednesday, July 26th, 2017 | 6 min read
The world of celebrity has changed. In the not-so-distant past, fans could only learn about their idols through magazine or TV interviews. Giants of stage and screen seemed a world away – but then social media changed everything.
Now, mere mortals are blessed with unprecedented access to their heroes. One simple Tweet can yield a response in minutes. And celebrities are keenly aware of the potential instant digital contact.
The financial and reputational benefits of celebrity content are immense – consider that one post by Beyoncé has an ad equivalent value of over $1 million.
Queen Bey is just one example of an adored celebrity not only profiting from social, but using its scale to connect with fans on a more authentic level.
Here are three of the leading celebrities on social media – as determined by Sprinklr Business Index® (SBI®), which measures and analyzes the breadth of public interactions between brands and consumers across social media.
The world’s highest-paid actor of 2016 is no stranger to making waves on social. Just look at one of the legendary cheat days enjoyed by the self-proclaimed People’s Champion.
In his wrestling days, The Rock was known as the most electrifying man in sports entertainment, a man of incredible charisma whom the fans adored. Since transitioning to Hollywood, Dwayne Johnson’s loyal fan-base has continued to grow exponentially. One fan even risked his life just to capture a selfie with the Baywatch star.
However, the most notable characteristic of Johnson’s social output is a focus on family and fans. The fans prove to be his most engaging topic, but it is his love for family that really shines.
SBI® statistics indicate that Dwayne Johnson has found the recipe to success on social. A content insights score of 8.8 leads the acting industry. Meanwhile, an impressive 1.5m content engagements per day proves that fans can’t get enough of the actor’s personality.
Ahead of the release of her eagerly-awaited new album Witness, the California girl decided to do something outlandish on social – livestream her life for four days. Famous faces came and went during the four-day event, including James Corden and Gordon Ramsay.
And it seems as if this unique idea paid off: the 96-hour-long stream collected around 49 million views from 190 different countries. This highlights the power of an unique idea to go global through the scale of social.
Indeed, Katy Perry has been at the forefront of social media since achieving superstardom in 2008. She possesses a great capacity for image reinvention with every album, whilst her quirky sense of style draws a great deal of attention.
At the end of the day, however, things always come back to the fans. Katy recently surprised and delighted some of her biggest fans during an appearance on Australia’s leading breakfast radio show Kyle and Jackie O.
— KATY PERRY (@katyperry) July 2, 2017
SBI® statistics indicate that Katy Perry’s approach to social is anything but hot and cold. The singer can boast over 260 million followers across the social spectrum, while an audience insights score of 8.6 is a leading light in the music industry.
Philadelphia’s foremost funnyman has enjoyed a remarkable rise to superstardom in recent years, in no small part due to his strong faith in the power of hard work.
On social, Kevin Hart has recently been showcasing one of the fruits of his labor, a new book in which he recounts many important life lessons learned through a difficult childhood and gradual struggle to achieve success. However, he of course adds humor into the equation by teaching his beloved dogs some of these life lessons.
One thing that Hart has not forgotten is his roots. The Philly native has donated thousands to support local charities and educational initiatives. In return, the city decided to mark July 6 as ‘Kevin Hart Day’, which happens to be his birthday.
The father of two also displays his love for family on social, recently marking his daughter’s high school graduation with a lovely post.
SBI® statistics indicate that Kevin Hart’s humorous, personable approach to social is a clear winner. His most engaging content topics, book and love, are indicative of a strategy that succeeds. An audience insights score of 8.8 proves that audiences are left with a hearty smile.
The Road to Social Superstardom
Leading celebrities on social do not take a one-size-fits-all approach. Each superstar employs a mix of engaging visual content to capture their audience’s imagination.
Work projects may feature prominently, but content that showcases personality and fan appreciation undoubtedly goes a long way towards winning the hearts and minds of audiences.
Much of what works for celebrities can also work for brands. Showing audiences the first-class quality of your product is important, but showing audiences that you care is a strategy unrivaled in its effectiveness.
By putting the audience first, the path to success on social becomes smooth and serene.
SBI® statistics were pulled on June 30, 2017
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