Monday, November 25th, 2019 | 5 min read
Years ago, if you wanted to find the best Black Friday and Cyber Monday deals, you would wait for sales flyers to arrive in your mailbox or you would skim through the newspaper for ads. You might talk about the deals with your friends and make a plan to hit the stores early in the morning before the crowd arrives. But today, nearly all of this has changed. You will most likely find all your deals online, you’ll shop online and you’ll share the best deals across social media.
To track all the online chatter, Sprinklr Modern Research was used to analyze and predict the biggest trends to expect from this year’s Black Friday around the world. Here are Sprinklr’s top five predictions:
1. Global Black Friday & Cyber Monday Sales Will Be Bigger Than Ever Before
Sprinklr predicts that this year’s sales will absolutely be bigger than last year – when online sales reached a record $6.22 billion. Based on Sprinklr’s analysis of online public Black Friday mentions across Twitter, Facebook, Instagram, Reddit, Pinterest, Tumblr, news sites, forums and blogs – we found that this year has already had a tremendous amount of online chatter. We analyzed data over the past 7 days and 4 days before Black Friday.
From November 18th 2019 to November 24th 2019, there were more than two million mentions of Black Friday and Cyber Monday.
On Twitter alone, there were 1,153,435 mentions of Black Friday and Cyber Monday over only 7 days – November 18th 2019 to November 24th 2019.
2. Brazil Will Experience Record Black Friday & Cyber Monday Sales
Mentions of Black Friday and Cyber Monday in Brazil are skyrocketing. Over the past seven days, there have been 56K mentions with only the U.S. and the U.K. seeing more online chatter. According to Euromonitor International, Black Friday is one of the main retail events in Brazil, comparable with Christmas. Buying intention for 2019 has reached historic levels, with an overwhelming majority of Brazilians looking to make a purchase on November 29th.
3. Amazon Will Dominate Stores, But Apple Will Dominate Products
Over the past seven days, Amazon has overwhelmingly been the most talked about location for buying products with a whopping 110,000 mentions. While Amazon is the top location shoppers will go for goods, Apple products are what they are looking for the most according to Sprinklr data.
4. Sentiment for Black Friday and Cyber Monday Will Stay Positive
You often read about crowds and crazed shoppers during Black Friday and Cyber Monday, but online, the chatter about these days is overwhelmingly positive. The most mentioned emoji is a heart and a wink, and more than 75% of people feel happiness when chatting about Black Friday and Cyber Monday.
5. Shoes Will Be The Most Popular Clothing Item
Based on Sprinklr’s analysis, shoes are the most talked about item of clothing in related to Black Friday and Cyber Monday over the past seven days. With more than 14,000 mentions, shoes surpass shirts, sweaters/cardigans, jeans, jackets, activewear, shorts and even socks.
Black Friday & Cyber Monday – Get Your Social Campaigns Ready
With Black Friday and Cyber Monday spending expected to reach record heights and social media chatter growing worldwide, marketers have an unmatched opportunity to use modern channels to engage with a massive audience and build strong relationships with relevant consumers.
To all those shoppers chatting about Black Friday & Cyber Monday – good luck shaking off your Thanksgiving food coma and running to a store (or clicking online) to find you dream bargain!
Methodology: Data for this study was pulled using Sprinklr Modern Research. The query was: “black Friday” OR #BlackFriday OR “cyber monday” OR #cybermonday OR blackfriday OR cybermonday. All public mentions of any of these terms in the news, blogs, forums, Twitter, Facebook, Instagram, Reddit, Pinterest, Tumblr and YouTube were tracked over the past seven days, from November 18th 2019 to November 24th 2019. Images in this blog were created using Sprinklr Presentations. You can view the dynamic presentation, updated with real-time data here: Live Sprinklr Black Friday Presentations Player.
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