You’ve probably noticed an abundance of rainbows brightening up your social timelines this month. It’s June, which means it’s Pride Month! Using Sprinklr social listening data, we took a peek into the social conversations around the celebration of #Pride2019.
While Pride Month pays homage to the 1960s LGBTQ (lesbian, gay, bisexual, transgender, queer) trailblazers who stood up against police raids and exploitation 50 years ago at the Stonewall Inn in New York, today, the month is synonymous with love and joy. Even so, it’s imperative to remember how far we’ve come since the Stonewall Riots.
So far, the Stonewall Riots have been mentioned 27,700+ times in online conversations this month. While many of those mentions occurred in the first few days of Pride Month 2019, each day continues to see between 800 and 1,500 mentions, on average.
Pride Month has gotten a lot of people talking (and that’s a good thing!). The month started strong with more than 285,000 mentions on day one, and has continued on with about 100,000 mentions on average each day following. So far, #Pride2019 has garnered more than 1.37 million mentions overall.
Most of the conversations around Pride are happening on Twitter and Instagram. Twitter alone has held the bulk of mentions, with 1.3 million occurring on that network. Instagram users have contributed another 667,000 mentions, with all other sources lagging far behind.
Of those millions of mentions, most (974K, to be precise) have been overwhelmingly positive.
Of the emotions associated with Pride 2019 social media posts, happiness has reigned supreme.
Conversations and content surrounding Pride 2019 have been bright and joyful. Here are some of the top social media posts shared by brands and individuals so far.
— Charlotte Flair (@MsCharlotteWWE) June 13, 2019
And finally, we analyzed the top words and hashtags used in Pride 2019 social media posts to see which were most popular. We were also able to analyze the most-used emojis in Pride-related posts!
Here’s a word cloud of the most popular Pride terms.
And here are the top emojis used in Pride Month posts.
Happy Pride, everyone! Stay tuned for more coverage later this month!
We leveraged Sprinklr Research to analyze real-time data from 25+ social channels and 350 Million web sources. We aggregated all messages containing (“#Pride2019 or Pride 2019). All data was gathered from 12am EST June 1, 2019 to 11am EST June 17, 2019.
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