Tuesday, August 13th, 2019 | 3 min read
With record levels of engagement in the news feed and content shared across the platform, LinkedIn presents a unique opportunity for marketers to reach and engage premium professional audiences. Despite the massive opportunity that LinkedIn offers, many marketers struggle to identify which audiences they should be targeting and with what content.
Today, Sprinklr is excited to help brands solve this challenge with Sprinklr Audience Studies. Sprinklr Audience Studies is a new capability within Sprinklr Modern Advertising, powered by LinkedIn’s Audience Engagement API. It surfaces deep insights into the thousands of member interactions on LinkedIn every minute.
Sprinklr Audience Studies provides real-time insights into how audiences are engaging with content and brands on LinkedIn. Marketers can now use these audience insights to increase the reach and effectiveness of their content, leading to improved ROI for LinkedIn advertising campaigns.
Sprinklr Audience Studies drives actionable insights across a network of more than 645M professionals through:
Understand the types of content your target audience is most engaged with and leverage these insights to build more effective Sponsored Content campaigns.
Identify the audience segments that are engaging with your content and uncover audience targeting opportunities for your LinkedIn marketing and advertising campaigns.
Analyze audience engagement with your brand vs. your industry peers and identify white space targeting and content marketing opportunities for your campaigns.
To recap – Sprinklr Audiences is crucial for your brand because now your LinkedIn advertising campaigns can be more effective and efficient with deep insights into your LinkedIn target audience.
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