Top brands: Taking ownership of customer issues ...
25 brands that step up Sometimes customers just need to hear that you’re trying to help. When it comes to Twitter care, simply taking...
Alexandra Samuel is a freelance writer, researcher, speaker, and regular contributor to The Wall Street Journal, The Harvard Business Review, The Christian Science Monitor’s Passcode, as well as the digital columnist for JSTOR Daily.
25 brands that step up Sometimes customers just need to hear that you’re trying to help. When it comes to Twitter care, simply taking...
Twenty companies that go the extra mile It’s one thing to provide a prompt reply to a customer who tweets you with a question—and it’s...
25 companies that win with a separate Twitter care handle Should you deliver customer care from your main Twitter handle, or use a separate...
12 companies that respond swiftly to customer concerns When customers turn to Twitter to ask a question or solve a care issue, they...
We all know what excellent social care feels like. It’s the delivery service that replies to you within minutes, so that you know when your...
Customer Experience, Leadership, Marketing
Social media engagement is a key part of being a marketing leader. This may be common knowledge in our digital age, but our latest research...
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