Alexandra Samuel

Twenty Twitter accounts that deliver people-powered care Addressing customers by name. Using GIFs to make communication playful. Making...

12 handles that help customers get more for their money In From AM to PM: Twitter Customer Care in a 24/7 World, we look at how Twitter...

25 brands that step up Sometimes customers just need to hear that you’re trying to help.  When it comes to Twitter care, simply taking...

Twenty companies that go the extra mile It’s one thing to provide a prompt reply to a customer who tweets you with a question—and it’s...

25 companies that win with a separate Twitter care handle Should you deliver customer care from your main Twitter handle, or use a separate...

12 companies that respond swiftly to customer concerns When customers turn to Twitter to ask a question or solve a care issue, they...

We all know what excellent social care feels like. It’s the delivery service that replies to you within minutes, so that you know when your...

Social media engagement is a key part of being a marketing leader. This may be common knowledge in our digital age, but our latest research...