4 Entertainment Entities Excelling at Social Care
We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70% of...
We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70% of...
No one wants a warning letter from the US Federal Trade Commission (FTC) in their mailbox. But that’s what 90 influencers and marketers...
There’s no shortage of writing about the power of user-generated content (UGC). According to Nielsen, 84% of consumers trust...
The year is young, but standout brands have already hit the ground running with new and engaging social campaigns. They’ve tapped...
How many times did you watch A Christmas Prince over the holiday season? Fifty-three people watched it 18 days in a row. That’s been public...
Customer Care, Customer Experience
The difference between social monitoring and social listening isn’t just semantic. Despite the fact that the two terms are often used...
Digital trends today are unrecognizable from what they were five years ago. In 2012, AdAge pointed to Facebook groups, Google Wallet, and...
Customer Care, Customer Experience, Leadership, Marketing
Tech CMOs are among the most influential in the world. In a new report from Forbes and Sprinklr, we found that 42% of top CMOs work for...
CMOs don’t always get enough credit. When they launch remarkable campaigns, all of the attention goes to the brands and products. It’s easy...
Customer Experience, Marketing
The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer to...
For TV shows, social media isn’t just a marketing channel. It’s a place where people can discover exclusive content, engage with writers...
When you think of top automotive brands, what comes to mind? Probably names like BMW, Ford, and Jeep. Maybe Toyota, Lexus, and Honda. What...
Food and beverage brands are some of the most lively on social media. Arby’s was quick to respond to Oscars chatter when Pharrell showed up...
Finance may not seem like the most exciting industry for marketers, but it’s one of the most personal. Consumers are protective of...
Customer service is no longer limited to phone calls and in-store visits. Buyers can now follow up with companies in real time via social...
