Advertising, Checklist, Marketing
The Complete Guide to Snapchat Advertising for ...
It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a rapid pace....
Advertising, Checklist, Marketing
It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a rapid pace....
Advertising, Checklist, Ebook, Social Data
When it comes to holiday advertising, Facebook is all about mobile. During the 2017 holiday season, mobile accounted for 77% of online...
We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to Nielsen Ad...
Customer Experience, Leadership, Marketing
The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge. To the...
Customer Care, Marketing, Social Data
When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers had...
We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70% of...
No one wants a warning letter from the US Federal Trade Commission (FTC) in their mailbox. But that’s what 90 influencers and marketers...
There’s no shortage of writing about the power of user-generated content (UGC). According to Nielsen, 84% of consumers trust...
The year is young, but standout brands have already hit the ground running with new and engaging social campaigns. They’ve tapped...
How many times did you watch A Christmas Prince over the holiday season? Fifty-three people watched it 18 days in a row. That’s been public...
Customer Care, Customer Experience
The difference between social monitoring and social listening isn’t just semantic. Despite the fact that the two terms are often used...
Digital trends today are unrecognizable from what they were five years ago. In 2012, AdAge pointed to Facebook groups, Google Wallet, and...
Customer Care, Customer Experience, Leadership, Marketing
Tech CMOs are among the most influential in the world. In a new report from Forbes and Sprinklr, we found that 42% of top CMOs work for...
CMOs don’t always get enough credit. When they launch remarkable campaigns, all of the attention goes to the brands and products. It’s easy...
Customer Experience, Marketing
The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer to...
