Manager, Corporate Marketing + Senior Writer

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Leadership, Marketing

3 CMOs Making Their Mark on Social ...

In this connected, politically charged era, it’s no longer optional for large brands to weigh in on pressing social issues. And as some of...

7/16/19 | 3 Min Read
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Leadership

Keeping It Fresh: The Next Generation of ...

In our recently released report, The World’s Most Influential CMOs 2019, there are plenty of familiar faces in the Top 10. Unilever legend...

6/25/19 | 4 Min Read
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Badge of Honor: Takeaways from a SXSW ...

Just shy of midnight on a recent Wednesday, I sat in Maggie Mae’s, one of the many bars along Austin, TX’s raucous East 6th street. All...

3/28/19 | 6 Min Read
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Ben There, Done That: SXSW Observations – March ...

March 8 | March 9 | March 10 | March 11 | March 12 Video 1 | Video 2 | Video 3 First, some important news on this final day of SXSW...

3/13/19 | 4 Min Read
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Ben There, Done That: SXSW Observations – ...

March 8 | March 9 | March 10 | March 11 | March 13 Video 1 | Video 2 | Video 3 A quick followup on what I opened with yesterday. Seeing...

3/12/19 | 8 Min Read
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Ben There, Done That: SXSW Observations – ...

March 8 | March 9 | March 10 | March 12 | March 13 Video 1 | Video 2 | Video 3 There’s an interesting dynamic at work here at the...

3/11/19 | 4 Min Read
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Ben There, Done That: SXSW Observations – ...

March 8 | March 9 | March 11 | March 12 | March 13 Video 1 | Video 2 | Video 3 Last night I reached the next level of SXSW mastery: seeing...

3/10/19 | 5 Min Read
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Ben There, Done That: SXSW Observations – ...

March 8 | March 10 | March 11 | March 12 | March 13 Video 1 | Video 2 | Video 3 Having spent my first full day here, I feel qualified to...

3/9/19 | 6 Min Read
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Ben There, Done That: SXSW Observations – ...

March 9 | March 10 | March 11 | March 12 | March 13 Video 1 | Video 2 | Video 3 Greetings, dear reader, from the beautiful JW Marriott in...

3/8/19 | 7 Min Read
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Marketing

Now This Here’s a Tree: A+++ Marketing ...

“A Christmas Story” is many things: a holiday tradition, a wholesome slice of mid-century middle Americana, and the film that launched a...

12/18/18 | 6 Min Read
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Marketing

Marketing Into the Future: A Conversation with ...

1. Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Sprinklr? I was actually...

12/18/18 | 7 Min Read
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Advertising

The Key to Great Influencer Marketing? Everyday ...

When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked themselves,...

12/5/18 | 3 Min Read
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Customer Experience, Leadership, Marketing

Frost & Sullivan Announces Customer Value Leadership ...

Social media is no longer an emerging playing field for building a brand and engaging consumers – it’s the playing field. Table stakes for...

10/31/18 | 2 Min Read
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Case Study, Marketing

Where No Brand Has Gone Before

We might never know what space sounds like if it wasn’t for NASA’s social media strategy. After auditing its social audience, the...

9/27/18 | 12 Min Read
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Hear, Hear! Forrester Names Sprinklr a Leader ...

In today’s social-centric world, brands must be more responsive than ever as customers share a steady stream of thoughts about the products...

8/21/18 | 3 Min Read