A Job Description for the CMO of ...
Marketing is going through an unprecedented shift. Customers have more power than ever before, and brands can’t rely on traditional methods...
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Customer Care, Customer Experience, Marketing
How IBM, Microsoft, and LVMH Approach Customer ...
Our marketing world is changing and many companies are struggling to adapt. Customers now have all the power, but brands don’t know how to...
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Customer Experience, Marketing
3 Companies That Masterfully Integrate Social Media ...
Social media is the bedrock of successful customer experiences. Many businesses know this, but few have the tools and skills to deliver...
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Customer Care, Customer Experience
These 3 Food & Beverage Brands Crush ...
“Do you want fries with that?” This question used to be synonymous with customer service. It’s a simple way to improve the buyer’s...
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Lessons From Las Vegas: Unify Data to ...
I recently took a trip to Las Vegas during which everything that could go wrong, did go wrong. I had a two hour delay to check into my...
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Customer Experience, Marketing
How Santander UK Listens to (and Takes ...
Keeping an eye on 14 people is tough enough. Keeping an eye on 14 million people is something else altogether. That was the challenge for...
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Are You Guilty of These 6 Social ...
How much does quality impact the bottom line when it comes to customer care? According to recent research by McKinsey, successful customer...
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Two Marketing Leaders Discuss the Rapidly Changing ...
At the Sprinklr Digital Transformation Summit in Nashville, Microsoft General Manager and CMO Grad Conn shared a powerful idea: The...
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3 Government Agencies Doing Innovative Things on ...
Federal agencies have used social media to help them serve the public for years, and today, over 23 million people follow Twitter accounts...
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Customer Experience, Leadership
Industry Leaders Tackle Digital Transformation (and Corporate ...
At the Sprinklr Digital Transformation Summit in Nashville, Cisco Chairman John Chambers issued a stark warning during his keynote address....
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Customer Experience, Marketing
3 Customer Experience Strategies You Can Steal ...
The sharing economy has taught us that customers crave experiences, not things. This isn’t just a platitude; it’s evidence of a significant...
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5 Great Customer Service Strategies You Can ...
Tech companies have it tough. When customers need service, they don’t just need to know when their package shipped or if they can get...
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5 Tech Brands That Are Leading in ...
Tech brands have always been pioneers of social media marketing. HP was the first company to hit one million followers on LinkedIn. GE was...
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Why Startups Should Partner with a 150-year-old ...
Creating a successful startup is a monumental challenge, especially for those with grand ambitions to see their ideas in action on a global...
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4 Lessons on Digital Transformation from Brands ...
We’re in a new world of business. One that’s been reshaped by the internet. By mobile. By social. In this new, unscripted world, consumers...
