Ben Waldron

User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC...

Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former employee...

With 2.8 billion people active on social media, it’s clear just how important it is for brands to provide a great user experience across...

We might never know what space sounds like if it wasn’t for NASA’s social media marketing strategy. After auditing its social audience, the...

In the weeks leading up to the school year, brands roll out the back to school marketing campaigns they’ve spent months on. Considering...

Tech companies have it tough. When customers need service, they don’t just need to know when their package shipped or if they can get...

Tech brands have always been pioneers of social media marketing. HP was the first company to hit one million followers on LinkedIn. GE was...

Government agencies have used social media to help them serve the public for years, and today, over 23 million people follow Twitter...

There are lots of experts out there. With the rise of the internet – and social media in particular – people can easily find kindred...

In this connected, politically charged era, it’s no longer optional for large brands to weigh in on pressing social issues. And as some of...

In our recently released report, The World’s Most Influential CMOs 2019, there are plenty of familiar faces in the Top 10. Unilever legend...

Just shy of midnight on a recent Wednesday, I sat in Maggie Mae’s, one of the many bars along Austin, TX’s raucous East 6th street. All...

March 8 | March 9 | March 10 | March 11 | March 12 Video 1 | Video 2 | Video 3 First, some important news on this final day of SXSW...

March 8 | March 9 | March 10 | March 11 | March 13 Video 1 | Video 2 | Video 3 A quick followup on what I opened with yesterday. Seeing...

March 8 | March 9 | March 10 | March 12 | March 13 Video 1 | Video 2 | Video 3 There’s an interesting dynamic at work here at the...