After just a few days, the 2018 Winter Olympics have already generated multiple moments that will surely be featured in highlight montages...
By now, brands large and small understand that providing great customer experience will play a pivotal role in their ability to survive....
Just 10 years ago, Super Bowl ad teasers were relatively rare. Viewers could anticipate a few of the commercials that would air during the...
It began in 1833 as an antiques firm that offered, yes, shells. And today, Shell ranks seventh on the Fortune Global 500 and number 20 on...
The Predictive Budget Allocation tool monitors campaign performance against specific KPIs and shifts budget allocation according to...
There’s a lot of money flying around in the marketing world. How much, exactly? Well, Forrester estimates that digital marketing spend – in...
Social media has completely changed the nature of customer care. Customers are now in control, and their experiences aren’t boiled...
The Ad Tech space is evolving, albeit slowly. That’s according to Forrester, a leading authority in the world of technology. In its recent...
Customer Care, Customer Experience
It’s time to revamp the old customer care rulebook. Customer care can no longer be a siloed department, relegated to a walled-off corner of...
Chick-fil-A improved brand sentiment through the #BroughtBackTheBBQ relaunch campaign with creative agency, Moxie, and Sprinklr.
How Sonos successfully leveraged video ads in recent campaigns with help from Sprinklr + Facebook.
Eniko Tarkany-Szucs (@enikotsz) is a London-based Solutions Consultant at Sprinklr, where she works with the sales team to develop unique...
The world spent $563 billion on advertising this year. By contrast, we spent $9 billion on customer care.
Three billion people around the world are connected to one another through social media.
