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Ben Waldron

Ben, a former journalist and corporate PR professional, joined the Sprinklr marketing team in 2016.

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Marketing, Social Data

4 Lessons on Digital Transformation from Brands ...

We’re in a new world of business. One that’s been reshaped by the internet. By mobile. By social. In this new, unscripted world, consumers...

1/30/17 | 4 Min Read
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Marketing

How Content and Influencer Marketing Can Reach ...

Recently, my friend showed me an ad for a clothing brand that he kept seeing in his social media feeds. I recognized it because I’d been...

1/12/17 | 4 Min Read
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Marketing

The 4 Step Guide to Incorporating Influencer ...

Influencer marketing is in. Around 60% of companies increased their influencer marketing budget in 2015, and many will soon begin...

12/12/16 | 5 Min Read
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Marketing, Social Data

How Talpa Uses Social Listening to Amplify ...

On The Voice, the contestants aren’t the only ones sharing their, well, voice with the world. The global phenomenon drives an astounding...

10/18/16 | 2 Min Read
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Marketing

4 Awesome Back-to-School Marketing Campaigns You Need ...

In the weeks leading up to the school year, brands roll out the social campaigns they’ve spent months on. Considering that total spending...

9/13/16 | 7 Min Read
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Social Data

How to Show Your C-Suite What Social ...

6,000 tweets are sent every second. More than 30 billion pieces of content are shared on Facebook each month. An average of 60 million...

8/26/16 | 6 Min Read
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Think Sprints and Scrums, Not Big Campaigns, ...

Are you putting most of your energy into planning a big marketing blitz in 2017? Then it’s time to stop, Mohanbir Sawhney, a Northwestern...

8/17/16 | 5 Min Read
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Marketing

Digital Transformation Is More Than Just “Doing ...

Companies unwilling to adapt to the digital marketplace risk their future, said Mark Singer at our recent “Way to Customer-First for...

8/2/16 | 4 Min Read
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Marketing

8 Tips For Building an Effective User-Generated ...

User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC...

7/28/16 | 10 Min Read
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Marketing

The 3 Statistics in Mary Meeker’s 2016 ...

Unless you’ve been living under a digital rock, you probably know that venture capital icon Mary Meeker recently presented her 2016...

6/7/16 | 4 Min Read
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Marketing

How to Create Social Content that Doesn’t ...

Brands have spent a lot of time (and money) trying to figure out how to market to Millennials, and it comes easier for some than for...

4/5/16 | 7 Min Read
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Customer Care

WEBINAR: World Class Influencer Engagement with Microsoft’s ...

More and better influencer marketing doesn’t have to mean bigger budgets and pricey outreach to glamorous celebrities. Microsoft content...

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