How Social Media Command Centers Help Brands ...
Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former employee...
Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former employee...
We’re in a new world of business. One that’s been reshaped by the internet. By mobile. By social. In this new, unscripted world, consumers...
Recently, my friend showed me an ad for a clothing brand that he kept seeing in his social media feeds. I recognized it because I’d been...
On The Voice, the contestants aren’t the only ones sharing their, well, voice with the world. The global phenomenon drives an astounding...
In the weeks leading up to the school year, brands roll out the social campaigns they’ve spent months on. Considering that total spending...
6,000 tweets are sent every second. More than 30 billion pieces of content are shared on Facebook each month. An average of 60 million...
Are you putting most of your energy into planning a big marketing blitz in 2017? Then it’s time to stop, Mohanbir Sawhney, a Northwestern...
Companies unwilling to adapt to the digital marketplace risk their future, said Mark Singer at our recent “Way to Customer-First for...
User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC...
Unless you’ve been living under a digital rock, you probably know that venture capital icon Mary Meeker recently presented her 2016...
Brands have spent a lot of time (and money) trying to figure out how to market to Millennials, and it comes easier for some than for...
