Ekaterina Walter

In 1895, John Deere launched The Furrow, a magazine that taught farmers about technology and managing their business. Many cite it as one...

It’s not often that a group of driven, career-focused women working in social come together to have a very real, honest conversation about...

You’ve probably noticed that it’s becoming rather difficult to make your content stand out from the digital noise. You know...

If you are skipping mobile in your digital ad campaigns, it’s going to cost you. Big time. Mobile device adoption is hitting stratospheric...

Content is quickly emerging as one of the most important marketing tools of 2015. Content strategy, content distribution, content...

You’ve heard this before: Your brand is the sum of customers’ complete experiences with you across all touch points. Your brand isn’t your...

If you’ve been following the trends lately, you know how important mobile – specifically mobile advertising – is for your business....

Last week I had an honor of hosting the Women in Enterprise Social event in Boston. Over thirty amazing women gathered to talk shop, as...

We’ve already talked about why customer experience management is the future of marketing, but marketing isn’t the only department that...

“Customer experience is the new marketing.” CEO and President of Mercedes-Benz USA Steve Cannon made this bold statement in a webinar last...