Guest Blogger

For centuries, the relationship between companies and people was purely transactional. Companies would produce and promote a product that...

If the pandemic has made one thing clear, it’s that the only constant is transformation. Consumer behavioral shifts are perpetual and...

When I first began advising businesses some years ago, I noticed what I thought was a “data gap.” Marketing, sales, customer success, and...

Are you ready for the new customers who are going to change the way you do business? You know who they are and most likely think you...

For CMOs 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and...

One of the most essential principles of the customer experience is so stupidly simple that it’s almost invisible. It’s that there are three...

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust,...

Congrats on getting your customer experience (CX) or customer service improvement initiative off the ground. Nothing could be more...

Key Insights Embrace the moment and learn from it for future challenges. Traits like listening and empathy are vital now. Clarity of...

Once upon a time, in a land far, far away, only wizards and fairies had magic wands and customer expectations were easy to anticipate. Now,...

In planning for Black Friday 2020, there are things we know and things we don’t know. But one of the benefits of operating in the...

It’s no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year,...

When your enterprise is handling transactions between 25 million sellers and 182 million buyers, supporting 1.5 billion listings, manual...

The post-Covid era is leaving a business landscape that looks quite different than it looked a year ago. The work-from-home mandates, for...

There are two types of marketing leaders: those who are putting their heads in the sand with Covid, holding out for when things “return to...