Sprinklr Guest Blogger

Everyone is talking about the death of organic reach in social. The graph below from Social@Ogilvy shows the steady decline in Facebook’s...

Things have been going great for you on social media this month. Your engagement is up, your paid campaigns are doing well and two of your...

Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses,...

Marketers are obsessed with size, especially size of market, and they often spend billions of dollars chasing the biggest market of all:...

Dear Abby, I recently had a jarring experience, and I was hoping you might have some insight. Last week my cell phone began turning off for...

It was early February when I was invited for an interview at Sprinklr. As I entered the glamorous office in Austin, Texas, I was greeted...

There’s no denying the popularity of content marketing, both as a marketing tactic and a job category. Run a Google search for “content...

LinkedIn can be a powerful tool to build and sustain an audience that drives your business. I know from personal experience: in the past...

A report released earlier this year from PricewaterhouseCoopers looks at the online advertising boom and outlines the firm’s predictions...

It’s common practice for brands to create and manage their content and social advertising efforts with a variety of internal stakeholders...

Greasy hamburgers (topped with ketchup, mustard, and pickles only), full-calorie Coca-Cola, and country music from the 1980’s remind me of...

VentureBeat recently declared the end of Hollywood. So what’s taking its place (or, in this case, who)? It turns out that social media...

A recent report by Econsultancy and IBM, The Consumer Conversation: The Experience Void between Brands and their Customers, takes a close...

The modern customer is connected, social, and influential, and yet many businesses remain traditional in how they approach them....

Your brand is no longer what you say it is. To quote Wells Fargo, “Our brand is what people say about Wells Fargo to their friends and...