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Marketing

Dear Abby: Bad Customer Experience Reveals Disconnect ...

Dear Abby, I recently had a jarring experience, and I was hoping you might have some insight. Last week my cell phone began turning off for...

2/23/16 | 3 Min Read
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Leadership

How My Sprinklr Internship Taught Me to ...

It was early February when I was invited for an interview at Sprinklr. As I entered the glamorous office in Austin, Texas, I was greeted...

8/18/15 | 4 Min Read
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Leadership

The Inbound Marketing Economy: What Companies Look ...

There’s no denying the popularity of content marketing, both as a marketing tactic and a job category. Run a Google search for “content...

8/13/15 | 9 Min Read
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Marketing

5 Essential Tips for Promoting Employee Brand ...

LinkedIn can be a powerful tool to build and sustain an audience that drives your business. I know from personal experience: in the past...

7/7/15 | 7 Min Read
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Advertising

What Your Brand Needs to Know About ...

A report released earlier this year from PricewaterhouseCoopers looks at the online advertising boom and outlines the firm’s predictions...

6/29/15 | 5 Min Read
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Advertising

5 Reasons Your Brand Should Manage Paid ...

It’s common practice for brands to create and manage their content and social advertising efforts with a variety of internal stakeholders...

6/25/15 | 8 Min Read
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Leadership

How Publishing on LinkedIn Got Me 16,000 ...

Greasy hamburgers (topped with ketchup, mustard, and pickles only), full-calorie Coca-Cola, and country music from the 1980’s remind me of...

6/15/15 | 8 Min Read
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Advertising

Why Audience Profiling Should Be A Key ...

Everyone is talking about the death of organic reach in social. The graph below from Social@Ogilvy shows the steady decline in Facebook’s...

6/1/15 | 6 Min Read
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Marketing

3 Times Brands Collaborated with Social Media ...

VentureBeat recently declared the end of Hollywood. So what’s taking its place (or, in this case, who)? It turns out that social media...

5/8/15 | 8 Min Read
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Customer Experience

3 Reasons Your Company Is Failing at ...

A recent report by Econsultancy and IBM, The Consumer Conversation: The Experience Void between Brands and their Customers, takes a close...

4/23/15 | 5 Min Read
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Customer Experience

Why Cultivating the Customer Experience is a ...

The modern customer is connected, social, and influential, and yet many businesses remain traditional in how they approach them....

4/14/15 | 4 Min Read
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Customer Experience

3 Important Lessons in Customer Experience Management ...

Your brand is no longer what you say it is. To quote Wells Fargo, “Our brand is what people say about Wells Fargo to their friends and...

4/7/15 | 5 Min Read
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Customer Experience

Here’s the Secret to Building a Great ...

Imagine yourself walking down a street surrounded by digital billboards. As you pass one, it becomes personalized to you – mentioning you...

4/1/15 | 7 Min Read
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Marketing

What Brands Need to Know About the ...

While the adoption of social media into the mainstream has only been in the works for a little over a decade, the field has evolved so...

3/23/15 | 8 Min Read
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Advertising

Paid + Listening: How Responsive Real-Time Ads ...

Imagine serving up hyper-relevant social advertising content to consumers that intuits their interests, dreams, or plans at any given...

3/12/15 | 8 Min Read

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