Uyen Nguyen

Warren Buffett said it best: reputations are extremely fragile, and they can be torn down in a matter of minutes. Your organization’s...

Social media is a vast ocean of opportunities for brands. It’s also a dark sea full of risk. Risk of being non-compliant. Risk of...

Enterprise marketers are guilty of perpetuating a bad habit – and it’s one they don’t know how to break. They continue to take a...

It’s tough to engage finance customers at scale, especially since money is such a personal and private topic. That’s why the top CMOs in...

Customer-first organizations aren’t built overnight. For decades, enterprises have relied on the same traditional structures to reach their...

As executives who lead the public facing side of their companies, CMOs have an obligation to set the tone with their personal social media...

Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the industry, and...

No two CMOs are exactly alike. Jeremy Burton of Dell is an engineer-turned-marketer. Marisa Thalberg worked for beauty brands before...

The marketing industry is unrecognizable from what it was 20 years ago. Social media has leveled the playing field between customers and...

Customer experiences are more difficult to track, manage, and deliver than ever before. Buyers no longer take linear paths from awareness...

Until recently, we’d been living in an enterprise world. Marketers used established processes and followed a standard formula: Create a...

How’s this for a disconnect? More than eight out of ten executives strongly agree that delivering a superior experience is important to...

Is your business a leader, follower, or laggard? In a new report, Sprinklr and Harvard Business Review Analytic Services surveyed 600+...

Social media is filled with risks at every turn. It’s fast-paced, ever-changing, and open for all to see. Prove that you can keep up in...

Every industry is subject to a major change – and it’s unlike anything we’ve seen before. You can blame this shift on digital, mobile, or...