What Do the World’s Most Influential CMOs ...
No two CMOs are exactly alike. Jeremy Burton of Dell is an engineer-turned-marketer. Marisa Thalberg worked for beauty brands before...
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Executives from IBM, Microsoft, Nasdaq, and LVMH ...
The marketing industry is unrecognizable from what it was 20 years ago. Social media has leveled the playing field between customers and...
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Customer Experience, Leadership
Who Should Be In Charge of Customer ...
Customer experiences are more difficult to track, manage, and deliver than ever before. Buyers no longer take linear paths from awareness...
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Understanding the Disrupted Marketing Landscape
Until recently, we’d been living in an enterprise world. Marketers used established processes and followed a standard formula: Create a...
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3 Steps to Building a Customer-First Marketing ...
Enterprise marketers are guilty of perpetuating a bad habit – and it’s one they don’t know how to break. They continue to take a...
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Marketing Is Changing Fundamentally – What Can ...
How’s this for a disconnect? More than eight out of ten executives strongly agree that delivering a superior experience is important to...
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Customer Experience, Leadership
New Study: The Crucial Difference Between Leading ...
Is your business a leader, follower, or laggard? In a new report, Sprinklr and Harvard Business Review Analytic Services surveyed 600+...
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Customer Experience, Leadership
New Study: How Leading Companies Tackle The ...
Social media is filled with risks at every turn. It’s fast-paced, ever-changing, and open for all to see. Prove that you can keep up in...
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New Study Finds that Social Is “Extremely ...
Every industry is subject to a major change – and it’s unlike anything we’ve seen before. You can blame this shift on digital, mobile, or...
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5 Simple Ways to Stay on Top ...
It’s hard to take your social advertising program to the next level when platforms and publishers are constantly changing. There’s always a...
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How to Take the Human Error Out ...
The purpose of any social advertising program is to build valuable relationships with real people. That’s why—no matter how many tools and...
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Meet the Team Transforming the Reputation of ...
At 440 federalized airports across the United States, 44,000 TSA security officers will screen 2 million passengers. They will do that...
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How to Drive and Define Value from ...
There are many components to a successful social marketing operation. You have to stay on top of strategies, calendars, distribution,...
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Here’s a Quick Breakdown of the Social ...
Social media ad spend is expected to increase by 26% this year, reaching almost $36 billion. Despite this jump, however, many marketers are...
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3 Ways to Take Your Social Advertising ...
Two things are certain this year: ‘80s-era celebrities must be protected at all costs, and brands have to run social advertising programs...
