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Uyen Nguyen

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Customer Care, Customer Experience, Leadership, Marketing

The 3 Most Influential CMOs in Finance

It’s tough to engage finance customers at scale, especially since money is such a personal and private topic. That’s why the top CMOs in...

7/17/17 | 4 Min Read
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Customer Experience, Marketing

3 Transformative Customer Experience Strategies from Leading ...

Customer-first organizations aren’t built overnight. For decades, enterprises have relied on the same traditional structures to reach their...

7/12/17 | 5 Min Read
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Leadership, Marketing

How the Top 50 CMOs Engage on ...

As executives who lead the public facing side of their companies, CMOs have an obligation to set the tone with their personal social media...

7/5/17 | 4 Min Read
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Customer Experience, Leadership, Marketing

How The Top Female CMOs Share Their ...

Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the industry, and...

6/29/17 | 5 Min Read
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Leadership, Marketing

What Do the World’s Most Influential CMOs ...

No two CMOs are exactly alike. Jeremy Burton of Dell is an engineer-turned-marketer. Marisa Thalberg worked for beauty brands before...

6/27/17 | 5 Min Read
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Leadership, Marketing

Executives from IBM, Microsoft, Nasdaq, and LVMH ...

The marketing industry is unrecognizable from what it was 20 years ago. Social media has leveled the playing field between customers and...

5/30/17 | 6 Min Read
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Customer Experience, Leadership

Who Should Be In Charge of Customer ...

Customer experiences are more difficult to track, manage, and deliver than ever before. Buyers no longer take linear paths from awareness...

5/23/17 | 4 Min Read
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Marketing

Understanding the Disrupted Marketing Landscape

Until recently, we’d been living in an enterprise world. Marketers used established processes and followed a standard formula: Create a...

5/18/17 | 4 Min Read
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Customer Experience

3 Steps to Building a Customer-First Marketing ...

Enterprise marketers are guilty of perpetuating a bad habit – and it’s one they don’t know how to break. They continue to take a...

5/15/17 | 4 Min Read
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Marketing

Marketing Is Changing Fundamentally – What Can ...

How’s this for a disconnect? More than eight out of ten executives strongly agree that delivering a superior experience is important to...

5/11/17 | 3 Min Read
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Customer Experience, Leadership

New Study: The Crucial Difference Between Leading ...

Is your business a leader, follower, or laggard? In a new report, Sprinklr and Harvard Business Review Analytic Services surveyed 600+...

5/10/17 | 4 Min Read
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Customer Experience, Leadership

New Study: How Leading Companies Tackle The ...

Social media is filled with risks at every turn. It’s fast-paced, ever-changing, and open for all to see. Prove that you can keep up in...

5/3/17 | 3 Min Read
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Customer Experience

New Study Finds that Social Is “Extremely ...

Every industry is subject to a major change – and it’s unlike anything we’ve seen before. You can blame this shift on digital, mobile, or...

4/26/17 | 3 Min Read
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Advertising

5 Simple Ways to Stay on Top ...

It’s hard to take your social advertising program to the next level when platforms and publishers are constantly changing. There’s always a...

2/21/17 | 4 Min Read
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Advertising

How to Take the Human Error Out ...

The purpose of any social advertising program is to build valuable relationships with real people. That’s why—no matter how many tools and...

2/14/17 | 4 Min Read

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