Just 10 years ago, Super Bowl ad teasers were relatively rare. Viewers could anticipate a few of the commercials that would air...
Just 10 years ago, Super Bowl ad teasers were relatively rare. Viewers could anticipate a few of the commercials that would air...
2.5 quintillion bytes of data are created every day. And before you google it, a quintillion is 1 followed by 18 zeros. Look...
The Ad Tech space is evolving, albeit slowly. That’s according to Forrester, a leading authority in the world of technology. In...
Just because your customers might run around doing last-minute holiday shopping doesn’t mean you should scramble to launch...
There’s one word that should be at the center of your Facebook advertising strategy this holiday season: mobile Last year, for...
There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...
There’s no place like Pinterest for the holidays. With over 200 million monthly active users, the platform’s numbers speak...
In the 2015 holiday season, Apple, Beats by Dre, and Drake came together to launch the first-ever Sponsored Lens campaign by a...
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
The holiday season is the final chance for retailers to drive sales for the year, so they should be ready for it by now, right?...
The next time you check your Instagram feed (I know you have your phone in your hands, go ahead and check it), notice how many...
Advertising, Customer Experience
The title of this article isn’t a joke; it’s a serious question. Agency groups and large consultancies are increasingly...
Today, Sprinklr is announcing its support for Snapchat Sponsored Geofilter ads that people can add to the photos and videos they...
Advertising, Marketing, Social Data
The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked...
Advertising, Marketing, Social Data
This time last year, I was genuinely excited about the Cannes Lions awards. It’s my job to help agencies understand how important...
