Managing a million-dollar budget for ad spend is a big responsibility. You’re charged with producing campaigns economically and...

You’ve worked hard to build up your brand — expanding your marketing outreach and experimenting with new channels to engage with...

One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social...

It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...

Everyone is talking about the death of organic reach in social. The graph below from Social@Ogilvy shows the steady decline in...

Within the past year, LinkedIn quickly emerged as the ultimate publishing platform for B2B professionals. And to help marketers...

For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has...

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...

Ad blocking started out as a byproduct of procrastination. Back in 2002, Henrik Aasted Sorensen wrote the code for Adblock, the...

There’s no place like Pinterest for the holidays. With over 200 million monthly active users, the platform’s numbers speak...

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the...

We start with a fascinating discussion with Mitchell Osak about the emerging cannabis industry and how they’re building a...

This year’s Super Bowl was unlike any other in many ways due to the ongoing pandemic, but some things were luckily the same – we...

In October 2008, Satoshi Nakamoto launched bitcoin with a white paper, creating and deploying bitcoin’s original...

In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...