Advertising, Customer Experience, Marketing

TikTok’s New Marketing Partner Program Shows How It’s Growing up for Advertisers

This article was written by Kathryn Lundstrom from Adweek In its latest move to support advertisers on its steadily growing...

Guest Blogger

September 4th, 2020 • 3 min read

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Advertising, Customer Experience, Marketing

7 smart uses of influencer marketing and why they’re effective

With the rise of social media influencers affecting marketing techniques, businesses are embracing this new facet of online...

Guest Blogger

August 25th, 2020 • 5 min read

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Advertising, Case Study, Client Testimonials, Customer Experience

How HP Partnered with Sprinklr to Optimize its “Get Real” Campaign

Download the full HP case study here. Technology company Hewlett-Packard was founded in a one-car garage in 1939 by its founders...

Rachel Alvarez

March 16th, 2020 • 4 min read

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Advertising, Case Study, Client Testimonials

How Philips uses Sprinklr to work with 100 agency partners across the globe

As one of the largest companies in the world, Philips faced challenges managing the creation, distribution and analysis of its...

Rachel Alvarez

March 3rd, 2020 • 4 min read

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Advertising, Customer Care, Marketing

Sprinklr’s Summer ‘19 Product Release Is Here

I’m so excited to announce the Sprinklr Summer ‘19 Product Release, available now to customers globally. The release includes...

Pavitar Singh

August 8th, 2019 • 8 min read

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Advertising, Marketing

What You Need to Know About Facebook’s Campaign Budget Optimization

For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has...

Anish Chadda

April 30th, 2019 • 4 min read

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Advertising, Marketing

Common People: The Rise of the Nano-Influencer

A few years ago, only celebrity icons like Rihanna were courted by brands for coconut water advertisements on Instagram. Soon it...

Ryan O'Leary

April 25th, 2019 • 5 min read

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Advertising, Marketing, Social Data

The Brands That Won the Super Bowl, According to Sprinklr Social Insights

The only reason I watch the Super Bowl is for the ads. As a Boston-born Pats fan, I’m slightly ashamed to admit this. But facts...

Rachel Alvarez

February 4th, 2019 • 7 min read

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Advertising, Client Testimonials, Marketing

5 Steps for Building Advocates on Social Media

It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...

Amanda Walgrove

December 5th, 2018 • 9 min read

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Advertising

The Key to Great Influencer Marketing? Everyday Fans

When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...

Ben Waldron

December 5th, 2018 • 3 min read

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Advertising, Marketing

Will the Marriage of Design Apps and Artificial Intelligence Kill the Creative Workforce?

When Aaron Marshall first put text on a photo while producing a slide presentation for his church in 2002, he never imagined his...

Jason Falls

November 26th, 2018 • 9 min read

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Advertising, Marketing, Social Data

3 Black Friday Campaigns That Rocked Social Media

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the...

Amanda Walgrove

November 21st, 2018 • 8 min read

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Advertising, Marketing, Social Data

Instagram Stories 101 for Brands

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...

Amanda Walgrove

November 8th, 2018 • 15 min read

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Advertising, Marketing

Optimizing Pinterest Ad Campaigns via Goals and Targeting

With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more...

Rebecca Benison

October 29th, 2018 • 5 min read

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Advertising, Customer Experience, Marketing, Social Data

3 Social Advertising Skills to Help You Stand Out from the Crowd

It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...

Amanda Walgrove

October 25th, 2018 • 8 min read

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