Advertising, Client Testimonials, Marketing
It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...
Advertising, Client Testimonials, Marketing
It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...
When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...
Advertising, Marketing, Social Data
“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the...
Advertising, Marketing, Social Data
Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...
With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more...
Advertising, Customer Experience, Marketing, Social Data
It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...
Advertising, Customer Care, Customer Experience, Social Data
The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...
Advertising, Customer Experience, Marketing
In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...
Advertising, Checklist, Marketing
There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...
Advertising, Case Study, Checklist, Marketing
There’s no place like Pinterest for the holidays. With over 250 million monthly active users, the platform’s numbers speak for...
Advertising, Case Study, Marketing, Social Data
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
Advertising, Checklist, Marketing
It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...
Advertising, Checklist, Ebook, Social Data
When it comes to holiday advertising, Facebook is all about mobile. During the 2017 holiday season, mobile accounted for 77% of...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
