Advertising, Customer Experience, The CXM Experience

Weekly Podcast Roundup: Super Bowl Ad Spectacular

We start with a fascinating discussion with Mitchell Osak about the emerging cannabis industry and how they’re building a...

Grad Conn

February 13, 2021 • 1 min read

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Advertising, Customer Experience

The Most Talked About Super Bowl Ads – Sprinklr Insights

This year’s Super Bowl was unlike any other in many ways due to the ongoing pandemic, but some things were luckily the same – we...

Rachel Alvarez

February 8, 2021 • 3 min read

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Advertising

4 Things Marketers Should Keep in Mind About Podcast Advertising

It’s no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space...

Guest Blogger

November 17, 2020 • 4 min read

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Advertising, Customer Experience, Marketing

TikTok’s New Marketing Partner Program Shows How It’s Growing up for Advertisers

This article was written by Kathryn Lundstrom from Adweek In its latest move to support advertisers on its steadily growing...

Guest Blogger

September 4, 2020 • 3 min read

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Advertising, Customer Experience, Marketing

7 smart uses of influencer marketing and why they’re effective

With the rise of social media influencers affecting marketing techniques, businesses are embracing this new facet of online...

Guest Blogger

August 25, 2020 • 5 min read

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Advertising, Case Study, Client Testimonials, Customer Experience

How HP Partnered with Sprinklr to Optimize its “Get Real” Campaign

Download the full HP case study here. Technology company Hewlett-Packard was founded in a one-car garage in 1939 by its founders...

Rachel Alvarez

March 16, 2020 • 4 min read

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Advertising, Case Study, Client Testimonials

How Philips uses Sprinklr to work with 100 agency partners across the globe

As one of the largest companies in the world, Philips faced challenges managing the creation, distribution and analysis of its...

Rachel Alvarez

March 3, 2020 • 4 min read

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Advertising, Customer Care, Marketing

Sprinklr’s Summer ‘19 Product Release Is Here

I’m so excited to announce the Sprinklr Summer ‘19 Product Release, available now to customers globally. The release includes...

Pavitar Singh

August 8, 2019 • 8 min read

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Advertising, Marketing

What You Need to Know About Facebook’s Campaign Budget Optimization

For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has...

Anish Chadda

April 30, 2019 • 4 min read

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Advertising, Marketing

Common People: The Rise of the Nano-Influencer

A few years ago, only celebrity icons like Rihanna were courted by brands for coconut water advertisements on Instagram. Soon it...

Ryan O'Leary

April 25, 2019 • 5 min read

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Advertising, Marketing, Social Data

The Brands That Won the Super Bowl, According to Sprinklr Social Insights

The only reason I watch the Super Bowl is for the ads. As a Boston-born Pats fan, I’m slightly ashamed to admit this. But facts...

Rachel Alvarez

February 4, 2019 • 7 min read

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Advertising, Client Testimonials, Marketing

5 Steps for Building Advocates on Social Media

It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...

Amanda Walgrove

December 5, 2018 • 9 min read

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Advertising

The Key to Great Influencer Marketing? Everyday Fans

When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...

Ben Waldron

December 5, 2018 • 3 min read

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Advertising, Marketing

Will the Marriage of Design Apps and Artificial Intelligence Kill the Creative Workforce?

When Aaron Marshall first put text on a photo while producing a slide presentation for his church in 2002, he never imagined his...

Jason Falls

November 26, 2018 • 9 min read

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Advertising, Marketing, Social Data

3 Black Friday Campaigns That Rocked Social Media

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the...

Amanda Walgrove

November 21, 2018 • 8 min read

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