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Advertising, Case Study, Client Testimonials, Customer Experience

How HP Partnered with Sprinklr to Optimize its “Get Real” Campaign

Download the full HP case study here. Technology company Hewlett-Packard was founded in a one-car garage in 1939 by its founders...

3/16/20 | 4 Min Read
Advertising, Case Study, Client Testimonials

How Philips uses Sprinklr to work with 100 agency partners across the globe

As one of the largest companies in the world, Philips faced challenges managing the creation, distribution and analysis of its...

3/3/20 | 4 Min Read
Advertising, Customer Care, Marketing

Sprinklr’s Summer ‘19 Product Release Is Here

I’m so excited to announce the Sprinklr Summer ‘19 Product Release, available now to customers globally. The release includes...

8/8/19 | 8 Min Read
Advertising, Marketing

What You Need to Know About Facebook’s Campaign Budget Optimization

For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has...

4/30/19 | 4 Min Read
Advertising, Marketing

Common People: The Rise of the Nano-Influencer

A few years ago, only celebrity icons like Rihanna were courted by brands for coconut water advertisements on Instagram. Soon it...

4/25/19 | 5 Min Read
Advertising, Marketing, Social Data

The Brands That Won the Super Bowl, According to Sprinklr Social Insights

The only reason I watch the Super Bowl is for the ads. As a Boston-born Pats fan, I’m slightly ashamed to admit this. But facts...

2/4/19 | 7 Min Read
Advertising, Client Testimonials, Marketing

5 Steps for Building Advocates on Social Media

It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...

12/5/18 | 9 Min Read
Advertising

The Key to Great Influencer Marketing? Everyday Fans

When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...

12/5/18 | 3 Min Read
Advertising, Marketing

Will the Marriage of Design Apps and Artificial Intelligence Kill the Creative Workforce?

When Aaron Marshall first put text on a photo while producing a slide presentation for his church in 2002, he never imagined his...

11/26/18 | 9 Min Read
Advertising, Marketing, Social Data

3 Black Friday Campaigns That Rocked Social Media

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the...

11/21/18 | 8 Min Read
Advertising, Marketing, Social Data

Instagram Stories 101 for Brands

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...

11/8/18 | 15 Min Read
Advertising, Marketing

Optimizing Pinterest Ad Campaigns via Goals and Targeting

With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more...

10/29/18 | 5 Min Read
Advertising, Customer Experience, Marketing, Social Data

3 Social Advertising Skills to Help You Stand Out from the Crowd

It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...

10/25/18 | 8 Min Read
Advertising, Marketing

Tales from the Fridge: When Soft Drink Marketing Gets Ghastly

Many brands use holidays to engage with customers in fun and unexpected ways. For Halloween, the promotions are often full of...

10/23/18 | 4 Min Read
Advertising, Customer Care, Customer Experience, Social Data

What’s Driving Dozens of Companies to Switch to Sprinklr?

The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...

10/18/18 | 5 Min Read

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