For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has...
For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has...
A few years ago, only celebrity icons like Rihanna were courted by brands for coconut water advertisements on Instagram. Soon it...
Advertising, Marketing, Social Data
The only reason I watch the Super Bowl is for the ads. As a Boston-born Pats fan, I’m slightly ashamed to admit this. But facts...
Advertising, Client Testimonials, Marketing
It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...
When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...
When Aaron Marshall first put text on a photo while producing a slide presentation for his church in 2002, he never imagined his...
Advertising, Marketing, Social Data
“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the...
Advertising, Marketing, Social Data
Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...
With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more...
Advertising, Customer Experience, Marketing, Social Data
It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...
Many brands use holidays to engage with customers in fun and unexpected ways. For Halloween, the promotions are often full of...
Advertising, Customer Care, Customer Experience, Social Data
The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...
Advertising, Customer Experience, Marketing
In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...
Advertising, Checklist, Marketing
There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...
Advertising, Case Study, Checklist, Marketing
There’s no place like Pinterest for the holidays. With over 250 million monthly active users, the platform’s numbers speak for...
