Advertising, Marketing, Social Data

Instagram Stories 101 for Brands

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...

Amanda Walgrove

November 8th, 2018 • 15 min read

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Advertising, Marketing

Optimizing Pinterest Ad Campaigns via Goals and Targeting

With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more...

Rebecca Benison

October 29th, 2018 • 5 min read

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Advertising, Customer Experience, Marketing, Social Data

3 Social Advertising Skills to Help You Stand Out from the Crowd

It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...

Amanda Walgrove

October 25th, 2018 • 8 min read

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Advertising, Marketing

Tales from the Fridge: When Soft Drink Marketing Gets Ghastly

Many brands use holidays to engage with customers in fun and unexpected ways. For Halloween, the promotions are often full of...

Rebecca Benison

October 23rd, 2018 • 4 min read

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Advertising, Customer Care, Customer Experience, Social Data

What’s Driving Dozens of Companies to Switch to Sprinklr?

The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...

Paul Herman

October 18th, 2018 • 5 min read

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Advertising, Customer Experience, Marketing

How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences

In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...

Ryan O'Leary

October 8th, 2018 • 7 min read

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Advertising, Checklist, Marketing

The Complete Guide to Twitter Advertising for the Holidays

There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...

Amanda Walgrove

October 3rd, 2018 • 7 min read

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Advertising, Case Study, Checklist, Marketing

The Complete Guide to Pinterest Advertising for the Holidays

There’s no place like Pinterest for the holidays. With over 250 million monthly active users, the platform’s numbers speak for...

Amanda Walgrove

October 1st, 2018 • 11 min read

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Advertising, Case Study, Marketing, Social Data

The Complete Guide to Instagram Advertising for the Holidays

What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...

Amanda Walgrove

September 27th, 2018 • 13 min read

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Advertising, Content Type

How 4 Leading Brands Are Embracing Voice Technology

Brand voice is changing. Thanks to the advent of voice recognition tools like Amazon Echo and Google Home, what was once a...

Ryan O'Leary

September 27th, 2018 • 7 min read

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Advertising

Orange You Glad I Didn’t Say Bad Marketing?

Orange juice wasn’t always the iconic beverage we know and love, dotting the breakfast tables of families across America. Sure,...

Rebecca Benison

September 27th, 2018 • 4 min read

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Advertising, Checklist, Marketing

The Complete Guide to Snapchat Advertising for the Holidays

It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...

Amanda Walgrove

September 26th, 2018 • 12 min read

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Advertising, Checklist, Ebook, Social Data

The Complete Guide to Facebook Advertising for the Holidays

When it comes to holiday advertising, Facebook is all about mobile. During the 2017 holiday season, mobile accounted for 77% of...

Amanda Walgrove

September 24th, 2018 • 14 min read

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Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing

5 Ways to Take C.A.R.E. at DMEXCO 2018

As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...

Rebecca Benison

September 5th, 2018 • 5 min read

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Advertising, Leadership, Marketing, Social Data

Why The AdTech Industry Isn’t Dead. It’s Thriving.

Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...

Grad Conn

September 5th, 2018 • 5 min read

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