Advertising, Customer Experience, Marketing

How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences

In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...

Ryan O'Leary

February 2, 2021 • 7 min read

Read Article

Advertising

5 Examples of Brilliant Native Advertising Content

This year, more than half of enterprise brands are expected to use native advertising to promote and distribute their content,...

Amanda Walgrove

February 2, 2021 • 8 min read

Read Article

Advertising, Marketing

Optimizing Pinterest Ad Campaigns via Goals and Targeting

With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more...

Rebecca Benison

January 30, 2021 • 5 min read

Read Article

Advertising, Checklist, Ebook, Social Data

The Complete Guide to Facebook Advertising for the Holidays

When it comes to Facebook holiday advertising, it’s all about mobile. During the 2017 holiday season, mobile accounted for...

Amanda Walgrove

January 28, 2021 • 14 min read

Read Article

Advertising

How 6 Big Brands are Advertising on Snapchat Discover

We’ve said it before: advertising on Snapchat Discover isn’t quite like anything else out there. On most social platforms,...

Jamie O'Brien

January 21, 2021 • 11 min read

Read Article

Advertising

A Complete Guide to Social Media Lead Generation Advertising

According to a recent study, lead quality is the most important lead generation objective for marketers in 2016. One of the best...

Brooke Summers

January 20, 2021 • 10 min read

Read Article

Advertising, Case Study, Marketing, Social Data

The Complete Guide to Instagram Advertising for the Holidays

What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...

Amanda Walgrove

January 20, 2021 • 14 min read

Read Article

Advertising, Case Study, Checklist, Marketing

The Complete Guide to Pinterest Advertising for the Holidays

There’s no place like Pinterest for the holidays. With over 250 million monthly active users, the platform’s numbers speak for...

Amanda Walgrove

January 17, 2021 • 11 min read

Read Article

Advertising, Marketing, Social Data

5 Luxury Fashion Brands That Lead in Social Advertising

The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked...

Ryan O'Leary

January 14, 2021 • 8 min read

Read Article

Advertising

Your Complete Guide to Social Mobile Video Ads

People have been talking about the rise of mobile for years. In 2013, Time welcomed us to the Golden Age of Mobile, speculating...

Jamie O'Brien

January 6, 2021 • 1 min read

Read Article

Advertising, Marketing

Common People: The Rise of the Nano-Influencer

A few years ago, only celebrity icons like Rihanna were courted by brands for coconut water advertisements on Instagram. Soon it...

Ryan O'Leary

January 5, 2021 • 5 min read

Read Article

Advertising

4 Things Marketers Should Keep in Mind About Podcast Advertising

It’s no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space...

Guest Blogger

November 17, 2020 • 4 min read

Read Article

Advertising, Customer Experience, Marketing

TikTok’s New Marketing Partner Program Shows How It’s Growing up for Advertisers

This article was written by Kathryn Lundstrom from Adweek In its latest move to support advertisers on its steadily growing...

Guest Blogger

September 4, 2020 • 3 min read

Read Article

Advertising, Customer Experience, Marketing

7 smart uses of influencer marketing and why they’re effective

With the rise of social media influencers affecting marketing techniques, businesses are embracing this new facet of online...

Guest Blogger

August 25, 2020 • 5 min read

Read Article

Advertising, Case Study, Client Testimonials, Customer Experience

How HP Partnered with Sprinklr to Optimize its “Get Real” Campaign

Download the full HP case study here. Technology company Hewlett-Packard was founded in a one-car garage in 1939 by its founders...

Rachel Alvarez

March 16, 2020 • 4 min read

Read Article