Social Advertising Content - Social Media Advertising Strategies

Advertising, Marketing

Tales from the Fridge: When Soft Drink Marketing Gets Ghastly

Many brands use holidays to engage with customers in fun and unexpected ways. For Halloween, the promotions are often full of...

10/23/18 | 4 Min Read
Advertising, Customer Care, Customer Experience, Social Data

What’s Driving Dozens of Companies to Switch to Sprinklr?

The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...

10/18/18 | 5 Min Read
Advertising, Customer Experience, Marketing

How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences

In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...

10/8/18 | 7 Min Read
Advertising, Checklist, Marketing

The Complete Guide to Twitter Advertising for the Holidays

There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...

10/3/18 | 7 Min Read
Advertising, Case Study, Checklist, Marketing

The Complete Guide to Pinterest Advertising for the Holidays

There’s no place like Pinterest for the holidays. With over 250 million monthly active users, the platform’s numbers speak for...

10/1/18 | 11 Min Read
Advertising, Case Study, Marketing, Social Data

The Complete Guide to Instagram Advertising for the Holidays

What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...

9/27/18 | 13 Min Read
Advertising, Content Type

How 4 Leading Brands Are Embracing Voice Technology

Brand voice is changing. Thanks to the advent of voice recognition tools like Amazon Echo and Google Home, what was once a...

9/27/18 | 7 Min Read
Advertising

Orange You Glad I Didn’t Say Bad Marketing?

Orange juice wasn’t always the iconic beverage we know and love, dotting the breakfast tables of families across America. Sure,...

9/27/18 | 4 Min Read
Advertising, Checklist, Marketing

The Complete Guide to Snapchat Advertising for the Holidays

It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...

9/26/18 | 12 Min Read
Advertising, Checklist, Ebook, Social Data

The Complete Guide to Facebook Advertising for the Holidays

When it comes to holiday advertising, Facebook is all about mobile. During the 2017 holiday season, mobile accounted for 77% of...

9/24/18 | 14 Min Read
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing

5 Ways to Take C.A.R.E. at DMEXCO 2018

As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...

9/5/18 | 5 Min Read
Advertising, Leadership, Marketing, Social Data

Why The AdTech Industry Isn’t Dead. It’s Thriving.

Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...

9/5/18 | 5 Min Read
Advertising, Customer Experience, Leadership

Fix It, Don’t Complain: Lessons from the Most Influential CMOs

What’s the difference between a top CMO and everyone else? After reviewing the data from the The World’s Most Influential CMOs...

7/27/18 | 5 Min Read
Advertising

4 Brands Using Blockchain Technology to Reshape Marketing and Advertising

In October 2008, Satoshi Nakamoto launched bitcoin with a white paper, creating and deploying bitcoin’s original...

7/11/18 | 9 Min Read
Advertising

Which Brands Dominated the Super Bowl Social Gridiron?

Just 10 years ago, Super Bowl ad teasers were relatively rare. Viewers could anticipate a few of the commercials that would air...

2/5/18 | 4 Min Read

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