Advertising, Case Study, Marketing, Social Data
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
Advertising, Case Study, Marketing, Social Data
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
Brand voice is changing. Thanks to the advent of voice recognition tools like Amazon Echo and Google Home, what was once a...
Orange juice wasn’t always the iconic beverage we know and love, dotting the breakfast tables of families across America. Sure,...
Imagine L’Oreal suddenly launching a whole campaign geared towards “manly” men. Or Tiffany & Co. swapping its...
Advertising, Checklist, Marketing
It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...
Advertising, Checklist, Ebook, Social Data
When it comes to holiday advertising, Facebook is all about mobile. During the 2017 holiday season, mobile accounted for 77% of...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
Advertising, Customer Experience, Leadership
What’s the difference between a top CMO and everyone else? After reviewing the data from the The World’s Most Influential CMOs...
In October 2008, Satoshi Nakamoto launched bitcoin with a white paper, creating and deploying bitcoin’s original...
Just 10 years ago, Super Bowl ad teasers were relatively rare. Viewers could anticipate a few of the commercials that would air...
2.5 quintillion bytes of data are created every day. And before you google it, a quintillion is 1 followed by 18 zeros. Look...
The Ad Tech space is evolving, albeit slowly. That’s according to Forrester, a leading authority in the world of technology. In...
Just because your customers might run around doing last-minute holiday shopping doesn’t mean you should scramble to launch...
There’s one word that should be at the center of your Facebook advertising strategy this holiday season: mobile Last year, for...
