In the 2015 holiday season, Apple, Beats by Dre, and Drake came together to launch the first-ever Sponsored Lens campaign by a...
In the 2015 holiday season, Apple, Beats by Dre, and Drake came together to launch the first-ever Sponsored Lens campaign by a...
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
The holiday season is the final chance for retailers to drive sales for the year, so they should be ready for it by now, right?...
The next time you check your Instagram feed (I know you have your phone in your hands, go ahead and check it), notice how many...
Advertising, Customer Experience
The title of this article isn’t a joke; it’s a serious question. Agency groups and large consultancies are increasingly...
Today, Sprinklr is announcing its support for Snapchat Sponsored Geofilter ads that people can add to the photos and videos they...
Advertising, Marketing, Social Data
The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked...
Advertising, Marketing, Social Data
This time last year, I was genuinely excited about the Cannes Lions awards. It’s my job to help agencies understand how important...
We are bombarded with social ads every single day on nearly every platform. As a brand, it’s hard to cut through the “Oh that’s...
Advertising, Marketing, Social Data
The power industry is facing some big changes. Factors like climate change, urbanization, and regulation are affecting the...
Since launching in early 2010, Pinterest has become the go-to visual search platform for people to discover and save fresh,...
Since launching in 2010, Instagram has become the go-to social network for people to share memorable moments and personal...
It’s hard to take your social advertising program to the next level when platforms and publishers are constantly changing....
The purpose of any social advertising program is to build valuable relationships with real people. That’s why—no matter how many...
There are many components to a successful social marketing operation. You have to stay on top of strategies, calendars,...
