Advertising, Case Study, Client Testimonials

How Philips uses Sprinklr to work with 100 agency partners across the globe

As one of the largest companies in the world, Philips faced challenges managing the creation, distribution and analysis of its...

Rachel Alvarez

March 3, 2020 • 4 min read

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Advertising, Customer Care, Marketing

Sprinklr’s Summer ‘19 Product Release Is Here

I’m so excited to announce the Sprinklr Summer ‘19 Product Release, available now to customers globally. The release includes...

Pavitar Singh

August 8, 2019 • 8 min read

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Advertising, Marketing, Social Data

The Brands That Won the Super Bowl, According to Sprinklr Social Insights

The only reason I watch the Super Bowl is for the ads. As a Boston-born Pats fan, I’m slightly ashamed to admit this. But facts...

Rachel Alvarez

February 4, 2019 • 7 min read

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Advertising

The Key to Great Influencer Marketing? Everyday Fans

When Snapchat lost $1.3 billion in value after Kylie Jenner’s critical tweets in February, brands of all stripes likely asked...

Ben Waldron

December 5, 2018 • 3 min read

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Advertising, Marketing

Will the Marriage of Design Apps and Artificial Intelligence Kill the Creative Workforce?

When Aaron Marshall first put text on a photo while producing a slide presentation for his church in 2002, he never imagined his...

Jason Falls

November 26, 2018 • 9 min read

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Advertising, Customer Experience, Marketing, Social Data

3 Social Advertising Skills to Help You Stand Out from the Crowd

It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...

Amanda Walgrove

October 25, 2018 • 8 min read

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Advertising, Marketing

Tales from the Fridge: When Soft Drink Marketing Gets Ghastly

Many brands use holidays to engage with customers in fun and unexpected ways. For Halloween, the promotions are often full of...

Rebecca Benison

October 23, 2018 • 4 min read

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Advertising, Customer Care, Customer Experience, Social Data

What’s Driving Dozens of Companies to Switch to Sprinklr?

The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...

Paul Herman

October 18, 2018 • 5 min read

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Advertising, Checklist, Marketing

The Complete Guide to Twitter Advertising for the Holidays

There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...

Amanda Walgrove

October 3, 2018 • 7 min read

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Advertising, Content Type

How 4 Leading Brands Are Embracing Voice Technology

Brand voice is changing. Thanks to the advent of voice recognition tools like Amazon Echo and Google Home, what was once a...

Ryan O'Leary

September 27, 2018 • 7 min read

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Advertising

Orange You Glad I Didn’t Say Bad Marketing?

Orange juice wasn’t always the iconic beverage we know and love, dotting the breakfast tables of families across America. Sure,...

Rebecca Benison

September 27, 2018 • 4 min read

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Advertising, Checklist, Marketing

The Complete Guide to Snapchat Advertising for the Holidays

It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...

Amanda Walgrove

September 26, 2018 • 12 min read

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Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing

5 Ways to Take C.A.R.E. at DMEXCO 2018

As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...

Rebecca Benison

September 5, 2018 • 5 min read

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Advertising, Leadership, Marketing, Social Data

Why The AdTech Industry Isn’t Dead. It’s Thriving.

Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...

Grad Conn

September 5, 2018 • 5 min read

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Advertising, Customer Experience, Leadership

Fix It, Don’t Complain: Lessons from the Most Influential CMOs

What’s the difference between a top CMO and everyone else? After reviewing the data from the  The World’s Most Influential CMOs...

Rebecca Benison

July 27, 2018 • 5 min read

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