Advertising, Marketing

Will the Marriage of Design Apps and Artificial Intelligence Kill the Creative Workforce?

When Aaron Marshall first put text on a photo while producing a slide presentation for his church in 2002, he never imagined his...

Jason Falls

November 26th, 2018 • 9 min read

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Advertising, Customer Experience, Marketing, Social Data

3 Social Advertising Skills to Help You Stand Out from the Crowd

It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...

Amanda Walgrove

October 25th, 2018 • 8 min read

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Advertising, Marketing

Tales from the Fridge: When Soft Drink Marketing Gets Ghastly

Many brands use holidays to engage with customers in fun and unexpected ways. For Halloween, the promotions are often full of...

Rebecca Benison

October 23rd, 2018 • 4 min read

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Advertising, Customer Care, Customer Experience, Social Data

What’s Driving Dozens of Companies to Switch to Sprinklr?

The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...

Paul Herman

October 18th, 2018 • 5 min read

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Advertising, Checklist, Marketing

The Complete Guide to Twitter Advertising for the Holidays

There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...

Amanda Walgrove

October 3rd, 2018 • 7 min read

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Advertising, Content Type

How 4 Leading Brands Are Embracing Voice Technology

Brand voice is changing. Thanks to the advent of voice recognition tools like Amazon Echo and Google Home, what was once a...

Ryan O'Leary

September 27th, 2018 • 7 min read

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Advertising

Orange You Glad I Didn’t Say Bad Marketing?

Orange juice wasn’t always the iconic beverage we know and love, dotting the breakfast tables of families across America. Sure,...

Rebecca Benison

September 27th, 2018 • 4 min read

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Advertising, Checklist, Marketing

The Complete Guide to Snapchat Advertising for the Holidays

It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...

Amanda Walgrove

September 26th, 2018 • 12 min read

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Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing

5 Ways to Take C.A.R.E. at DMEXCO 2018

As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...

Rebecca Benison

September 5th, 2018 • 5 min read

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Advertising, Leadership, Marketing, Social Data

Why The AdTech Industry Isn’t Dead. It’s Thriving.

Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...

Grad Conn

September 5th, 2018 • 5 min read

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Advertising, Customer Experience, Leadership

Fix It, Don’t Complain: Lessons from the Most Influential CMOs

What’s the difference between a top CMO and everyone else? After reviewing the data from the  The World’s Most Influential CMOs...

Rebecca Benison

July 27th, 2018 • 5 min read

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Advertising

Which Brands Dominated the Super Bowl Social Gridiron?

Just 10 years ago, Super Bowl ad teasers were relatively rare. Viewers could anticipate a few of the commercials that would air...

Ben Waldron

February 5th, 2018 • 4 min read

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Advertising

Cleaner Data & Smarter Budgeting: Sprinklr’s Latest Advertising Features

2.5 quintillion bytes of data are created every day. And before you google it, a quintillion is 1 followed by 18 zeros. Look...

Paul Herman

January 8th, 2018 • 4 min read

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Advertising

What a Leading Analyst Says About the Ad Tech Landscape

The Ad Tech space is evolving, albeit slowly. That’s according to Forrester, a leading authority in the world of technology. In...

Ben Waldron

December 4th, 2017 • 3 min read

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Advertising

How to Win at Social Advertising During the Holiday Season

Just because your customers might run around doing last-minute holiday shopping doesn’t mean you should scramble to launch...

Brooke Summers

October 31st, 2017 • 7 min read

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