Advertising, Marketing, Social Data
The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked...
Advertising, Marketing, Social Data
The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked...
Advertising, Marketing, Social Data
This time last year, I was genuinely excited about the Cannes Lions awards. It’s my job to help agencies understand how important...
We are bombarded with social ads every single day on nearly every platform. As a brand, it’s hard to cut through the “Oh that’s...
Advertising, Marketing, Social Data
The power industry is facing some big changes. Factors like climate change, urbanization, and regulation are affecting the...
Since launching in early 2010, Pinterest has become the go-to visual search platform for people to discover and save fresh,...
Since launching in 2010, Instagram has become the go-to social network for people to share memorable moments and personal...
It’s hard to take your social advertising program to the next level when platforms and publishers are constantly changing....
The purpose of any social advertising program is to build valuable relationships with real people. That’s why—no matter how many...
There are many components to a successful social marketing operation. You have to stay on top of strategies, calendars,...
Social media ad spend is expected to increase by 26% this year, reaching almost $36 billion. Despite this jump, however, many...
Two things are certain this year: ‘80s-era celebrities must be protected at all costs, and brands have to run social advertising...
Social media has fundamentally changed how consumers and brands approach each other—especially when it comes to customer care....
If you look back at the recent history of advertising, one of the biggest transformational innovations was the emergence of...
In 2017, digital ad spend in the US will approach $80 billion. All that spend adds up to a mass of data for marketers to sift...
Social ad spend is expected to reach $36 billion worldwide next year—a 20% increase from 2016. That’s not because marketers just...
