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Advertising

Why Sprinklr Acquired TBG Digital

While much has been written about the integration of paid, earned and owned for social, not much has really been done to bring...

8/14/14 | 9 Min Read
Advertising

The 10 Biggest Mistakes in Paid Social and What You Can Learn From Them

This post was written by Niels Kvaavik, VP Sales – North America, TBG Digital. A couple weeks ago, I wrote a post about the 10...

8/4/14 | 6 Min Read
Advertising, Whitepaper

An Introduction to Social Advertising

Learn how leading brands like Castrol and Vodafone are turning to social advertising to get the right messages to the right...
Advertising

With Organic Reach Dying, What’s a Brand to Do?

Earlier this year, popular food delivery site Eat24 wrote the ultimate “Dear John” letter to Facebook, outlining all the reasons...

8/1/14 | 3 Min Read
Advertising

Targeting Genders: Social Data and Insights, Not Stereotypes

Gender equality in advertising has been trending on social media over the past few weeks. Hashtags like #yesallwomen and...

6/30/14 | 4 Min Read
Advertising

The Ten Commandments of Paid Social Media

Many brands are in a similar position right now in terms of social media maturity. They have established a strong presence on the...

6/24/14 | 5 Min Read
Advertising

Why Do Brands and Agencies Need Integrated Paid Social?

This post was written by Simon Mansell, CEO of TBG Digital. In light of our partnership with Sprinklr, I wanted to elaborate on...

5/30/14 | 4 Min Read
Advertising

Sprinklr and TBG Partner Up to Optimize Paid Media

This post was written by Simon Mansell, CEO of TBG Digital. Sprinklr recently announced the launch of a new paid media module,...

5/6/14 | 3 Min Read
Advertising

Sprinklr Launches Paid Media Solution and Announces $40M Series D Funding

At Sprinklr, we believe that luck favors smart people who work harder than others. Sprinklr has been fortunate to reach some very...

4/29/14 | 4 Min Read
Advertising

Touchdown: How Castrol Created 370 Million Impressions Through Social

During Super Bowl XLVIII , Castrol along with their partner agencies developed a socially-driven, 10-day campaign to increase...
Advertising

Facts and Fictions About Promoting a Facebook Post

I will be the first person to say that I love Facebook. I love seeing photos of friends and figuring out how to use this powerful...

1/14/14 | 3 Min Read