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Advertising

The Complete Guide to Mobile Advertising for Social Media Marketers

Sometimes it’s fun to look back at old articles that speculate about the future of marketing and see what actually came true....

6/22/15 | 11 Min Read
Advertising

Pinterest Ads Just Got A Whole Lot More Interesting: New Targeting Options, Animation, & Buyable Pins

Pinterest has had a busy couple of months. First, it launched the Marketing Developer Program (MDP), which allows a select group...

6/11/15 | 7 Min Read
Advertising

Why Consumer Brands Shouldn’t Overlook the Power of LinkedIn Ads

When it comes to paid social media, consumer brands tend to focus primarily on Facebook and Twitter. There are a number of...

6/9/15 | 10 Min Read
Advertising

How to Tell If Your Social Media Management Platform Puts Agencies First

Media agencies are a powerful influence on the future of paid social media marketing. They are incredibly adept at managing the...

6/3/15 | 5 Min Read
Advertising

Why Audience Profiling Should Be A Key Part of Your Paid Media Strategy

Everyone is talking about the death of organic reach in social. The graph below from Social@Ogilvy shows the steady decline in...

6/1/15 | 6 Min Read
Advertising

Sprinklr Launches Paid Media Capabilities on LinkedIn with the Sponsored Updates Ads API

LinkedIn has more than 300 million users from around the world. 40% of these users, or roughly 120 million, log in each day to...

5/11/15 | 2 Min Read
Advertising

Could Snapchat Discover Change the Face of Mobile Advertising?

Snapchat is paving the way for exciting new developments in social and mobile advertising with Discover, a unique media...

4/29/15 | 9 Min Read
Advertising

Paid + Listening: How Responsive Real-Time Ads Are Revolutionizing Social Advertising

Imagine serving up hyper-relevant social advertising content to consumers that intuits their interests, dreams, or plans at any...

3/12/15 | 8 Min Read
Advertising

A Beginner’s Guide to Snapchat & Snapchat Ads

Snapchat has been making headlines this year with its new ad formats, first in October then again last month. Are Snapchat ads...

12/2/14 | 5 Min Read
Advertising, Whitepaper

How to Bring Social Advertising In-House

To excel at social advertising, you need full control of the process…and to get that, you might want to move your operations...
Advertising

Why Sprinklr Acquired TBG Digital

While much has been written about the integration of paid, earned and owned for social, not much has really been done to bring...

8/14/14 | 9 Min Read
Advertising

The 10 Biggest Mistakes in Paid Social and What You Can Learn From Them

This post was written by Niels Kvaavik, VP Sales – North America, TBG Digital. A couple weeks ago, I wrote a post about the 10...

8/4/14 | 6 Min Read
Advertising, Whitepaper

An Introduction to Social Advertising

Learn how leading brands like Castrol and Vodafone are turning to social advertising to get the right messages to the right...
Advertising

With Organic Reach Dying, What’s a Brand to Do?

Earlier this year, popular food delivery site Eat24 wrote the ultimate “Dear John” letter to Facebook, outlining all the reasons...

8/1/14 | 3 Min Read
Advertising

Targeting Genders: Social Data and Insights, Not Stereotypes

Gender equality in advertising has been trending on social media over the past few weeks. Hashtags like #yesallwomen and...

6/30/14 | 4 Min Read

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