Customer Care

Customer Care, Customer Experience

How to Ensure Long-Term Success Through Social Deployment

This is the final piece in a series of articles about social deployment. Read parts one, two, and three. Businesses are finally...

9/26/17 | 4 Min Read
Customer Care, Customer Experience

A Customer Experience Futurist on How Top Companies Get it Wrong

This article originally appeared on The Social Influencer. I saw a post recently on Linkedin that really captured the essence of...

9/14/17 | 8 Min Read
Customer Care

Why Scalability is the Key to Social Deployment

This is part 3 in a series of articles about social deployment. Read parts one and two. Nearly 60 percent of marketers worldwide...

9/13/17 | 5 Min Read
Customer Care, Customer Experience

Two Unfailable Rules to Follow When Setting Up Social Technology

This is part 2 in a series of articles about social deployment. Read part 1 here. Social media management software used to be a...

9/11/17 | 4 Min Read
Customer Care

Why is the ROI of Social Media Still So Elusive?

Social media has been around for more than a decade, yet it remains difficult to understand the real return on investment (ROI)...

9/8/17 | 3 Min Read
Customer Care, Customer Experience, Marketing

Four Things to Do BEFORE Implementing Social Media Management Software

Today, 85% of retailers consider social technology to be among the most critical investments in the journey towards digital...

9/6/17 | 6 Min Read
Customer Care, Customer Experience

Poolside, Snackable Reads on Customer Experience and Care

The summer after my freshman year of highschool, I set out to read the longest book I had ever attempted: Gone With the Wind...

8/15/17 | 4 Min Read
Customer Care, Customer Experience, Leadership, Marketing

Where Top CMOs Get Their Tech News

Tech CMOs are among the most influential in the world. In a new report from Forbes and Sprinklr, we found that 42% of top CMOs...

8/9/17 | 5 Min Read
Customer Care, Customer Experience, Marketing

Why Chatbots are Failing Your Customers

This article originally ran in Entrepreneur Magazine Chatbots are set to transform marketing, customer care, and commerce, but...

7/19/17 | 5 Min Read
Customer Care, Customer Experience, Leadership, Marketing

The 3 Most Influential CMOs in Finance

It’s tough to engage finance customers at scale, especially since money is such a personal and private topic. That’s why the top...

7/17/17 | 4 Min Read
Customer Care, Customer Experience, Marketing

How IBM, Microsoft, and LVMH Approach Customer Experience

Our marketing world is changing and many companies are struggling to adapt. Customers now have all the power, but brands don’t...

7/7/17 | 4 Min Read
Customer Care, Customer Experience

These 5 Tech Companies Lead in Social Media Customer Service – Here’s Why

The importance of customer care is rising. 56% of global consumers say they have higher expectations now than they had just a...

6/26/17 | 8 Min Read
Customer Care, Customer Experience

These 3 Food & Beverage Brands Crush Social Media Customer Service

“Do you want fries with that?” This question used to be synonymous with customer service. It’s a simple way to improve the...

6/20/17 | 6 Min Read
Customer Care

Lessons From Las Vegas: Unify Data to Improve Customer Care

I recently took a trip to Las Vegas during which everything that could go wrong, did go wrong. I had a two hour delay to check...

6/9/17 | 6 Min Read
Customer Care

Are You Guilty of These 6 Social Customer Care Blunders?

How much does quality impact the bottom line when it comes to customer care? According to recent research by McKinsey, successful...

5/5/17 | 8 Min Read

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