Advertising, Customer Care, Customer Experience, Social Data
The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...
Advertising, Customer Care, Customer Experience, Social Data
The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...
Customer Care, Customer Experience, Marketing, Social Data
With more than 3 billion people on social media this year, it’s natural that more consumers are using it to connect with...
Customer Care, Customer Experience, Marketing
Brands in hot, high-profile industries like entertainment and travel aren’t the only ones that can benefit from delivering...
We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Customer Care, Marketing, Social Data
When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers...
Customer Care, Customer Experience
There were over 1.3 billion international travelers in 2017, compared to 674 million in 2000. According to the United Nations,...
We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70%...
Die Digitalisierung ist in der Automobilindustrie schon lange angekommen – Themen wie autonomes Fahren, die Elektrifizierung des...
Customer Care, Customer Experience
As customers flock to social media to research purchases, seek help from brands, and chat with each other about what they like...
Michael O’Leary, CEO of Ryanair, once said, “If I’d only learned in college that being nice was good for business, I’d have done...
“It is a capital mistake to theorize before one has data.” So wrote Sir Arthur Conan Doyle in 1891 for his first Sherlock Holmes...
Buyers want to interact with brands on their favorite channels and at the time that works best for them. That’s why traditional...
There’s a lot of money flying around in the marketing world. How much, exactly? Well, Forrester estimates that digital marketing...
Customer Care, Customer Experience
Good agencies always have an eye on the next big thing; truly great agencies help to create it. Although, it’s hard to know which...
