Global brands face a number of challenges in the business world: language barriers, trade agreements, and international...
Global brands face a number of challenges in the business world: language barriers, trade agreements, and international...
Customer Care, Leadership, Marketing
A few weeks ago, I joined a webinar with my friends at Sprinklr. Our goal was to discuss customer care while avoiding the...
Customer Care, Customer Experience, Marketing
Brands in hot, high-profile industries like entertainment and travel aren’t the only ones that can benefit from delivering...
Customer Care, Customer Experience, Leadership, Marketing
Social media has completely changed the nature of customer care. As we’ve increasingly seen over the last few years, consumers...
Customer care moves faster now than it ever has before. And that’s because customers are dictating the speed. According to...
Customer Care, Customer Experience, Leadership
Customer privacy is a hot-button issue, and for good reason. The past several years have brought countless headlines about large...
Customer Care, Customer Experience, Marketing
Customer care moves faster now than it ever has before. And that’s because customers are dictating the speed. According to...
Advertising, Customer Care, Customer Experience, Social Data
The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...
Customer Care, Customer Experience, Marketing, Social Data
With more than 3 billion people on social media this year, it’s natural that more consumers are using it to connect with...
We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Customer Care, Marketing, Social Data
When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers...
Customer Care, Customer Experience
There were over 1.3 billion international travelers in 2017, compared to 674 million in 2000. According to the United Nations,...
We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70%...
Customer Care, Customer Experience
As customers flock to social media to research purchases, seek help from brands, and chat with each other about what they like...
