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Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing

5 Ways to Take C.A.R.E. at DMEXCO 2018

As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...

9/5/18 | 5 Min Read
Customer Care, Customer Experience

How 5 Sustainable Travel Brands Create Meaningful Customer Experiences

There were over 1.3 billion international travelers in 2017, compared to 674 million in 2000. According to the United Nations,...

6/5/18 | 12 Min Read
Customer Care

4 Entertainment Entities Excelling at Social Care

We’ve moved from the silver screen to the small screen…to the even smaller screen? According to eMarketer, almost 70%...

5/14/18 | 8 Min Read
Customer Care, Customer Experience

Leading the Explosive Growth of Social Media through Data-Driven Strategies

As customers flock to social media to research purchases, seek help from brands, and chat with each other about what they like...

3/1/18 | 5 Min Read
Customer Care

How 5 Airlines Take Customer Service to New Heights

Michael O’Leary, CEO of Ryanair, once said, “If I’d only learned in college that being nice was good for business, I’d have done...

2/15/18 | 11 Min Read
Customer Care

Why Do You Need a Social Data Management Platform?

“It is a capital mistake to theorize before one has data.” So wrote Sir Arthur Conan Doyle in 1891 for his first Sherlock Holmes...

1/18/18 | 3 Min Read
Customer Care, Marketing

Where – And How – Do Marketers Spend Their Money?

There’s a lot of money flying around in the marketing world. How much, exactly? Well, Forrester estimates that digital marketing...

12/14/17 | 2 Min Read
Customer Care, Customer Experience

The 5 Things Agencies Must Do To Be Future-Proof

Good agencies always have an eye on the next big thing; truly great agencies help to create it. Although, it’s hard to know which...

12/6/17 | 6 Min Read
Customer Care

The Three WHYs Every Salesperson Should Focus On – and Why I Joined Sprinklr

Over my 22 years in sales, I’ve joined around 200 quarterly business reviews (QBR) at the local, regional, national, and global...

11/30/17 | 6 Min Read
Customer Care, Customer Experience

What’s the Difference Between Social Monitoring and Social Listening?

The difference between social monitoring and social listening isn’t just semantic. Despite the fact that the two terms are often...

11/14/17 | 5 Min Read
Customer Care, Marketing

5 Marketing Mistakes that E-Commerce Brands Need to Stop Making

When I was in college, there was a girl down the hall who always braiding intricate bracelets with little crystals in them. Day...

10/26/17 | 6 Min Read
Customer Care, Customer Experience

5 Colleges That Lead in Social Media Marketing

College. The best years of our lives. They pass by quickly, but the memories they provide remain clear as day. For countless...

9/29/17 | 7 Min Read
Customer Care, Customer Experience

How to Ensure Long-Term Success Through Social Deployment

This is the final piece in a series of articles about social deployment. Read parts one, two, and three. Businesses are finally...

9/26/17 | 4 Min Read
Customer Care, Customer Experience

A Customer Experience Futurist on How Top Companies Get it Wrong

This article originally appeared on The Social Influencer. I saw a post recently on Linkedin that really captured the essence of...

9/14/17 | 8 Min Read
Customer Care

Why Scalability is the Key to Social Deployment

This is part 3 in a series of articles about social deployment. Read parts one and two. Nearly 60 percent of marketers worldwide...

9/13/17 | 5 Min Read

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