This is part 3 in a series of articles about social deployment. Read parts one and two. Nearly 60 percent of marketers worldwide...
This is part 3 in a series of articles about social deployment. Read parts one and two. Nearly 60 percent of marketers worldwide...
Customer Care, Customer Experience
This is part 2 in a series of articles about social deployment. Read part 1 here. Social media management software used to be a...
Social media has been around for more than a decade, yet it remains difficult to understand the real return on investment (ROI)...
Customer Care, Customer Experience, Marketing
Today, 85% of retailers consider social technology to be among the most critical investments in the journey towards digital...
Customer Care, Customer Experience
The summer after my freshman year of highschool, I set out to read the longest book I had ever attempted: Gone With the Wind...
Customer Care, Customer Experience, Leadership, Marketing
Tech CMOs are among the most influential in the world. In a new report from Forbes and Sprinklr, we found that 42% of top CMOs...
Customer Care, Customer Experience, Marketing
This article originally ran in Entrepreneur Magazine Chatbots are set to transform marketing, customer care, and commerce, but...
Customer Care, Customer Experience, Leadership, Marketing
It’s tough to engage finance customers at scale, especially since money is such a personal and private topic. That’s why the top...
Customer Care, Customer Experience, Marketing
Our marketing world is changing and many companies are struggling to adapt. Customers now have all the power, but brands don’t...
Customer Care, Customer Experience
The importance of customer care is rising. 56% of global consumers say they have higher expectations now than they had just a...
Customer Care, Customer Experience
“Do you want fries with that?” This question used to be synonymous with customer service. It’s a simple way to improve the...
I recently took a trip to Las Vegas during which everything that could go wrong, did go wrong. I had a two hour delay to check...
How much does quality impact the bottom line when it comes to customer care? According to recent research by McKinsey, successful...
Tech companies have it tough. When customers need service, they don’t just need to know when their package shipped or if they can...
In our hyper-connected world, where new technology seems to appear every day, interacting with others is a vital way to stay on...
