Advertising, Customer Care, Customer Experience, Social Data
The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...
Advertising, Customer Care, Customer Experience, Social Data
The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...
Customer Care, Customer Experience, Marketing, Social Data
With more than 3 billion people on social media this year, it’s natural that more consumers are using it to connect with...
Advertising, Customer Experience, Marketing
In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...
Checklist, Customer Experience, Leadership, Marketing
School is back in session, and with it comes the promise of new beginnings, growth, and transformation. And while the people...
Checklist, Customer Experience, Marketing
When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Customer Experience, Leadership, Marketing
The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....
Facilitating great customer experiences is a crucial priority for global brands (or it should be, at least). Today’s customers...
The amount of content written about Millennials is astonishing. They’re naturals with technology and can simultaneously order a...
Advertising, Customer Experience, Leadership
What’s the difference between a top CMO and everyone else? After reviewing the data from the The World’s Most Influential CMOs...
The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented,...
Customer Care, Customer Experience
There were over 1.3 billion international travelers in 2017, compared to 674 million in 2000. According to the United Nations,...
Brands face three pertinent questions about augmented reality (AR) and virtual reality (VR): What is the technology capable of?...
With the May 25th deadline approaching, companies around the world are working hard to ensure that they are compliant with the...
The days of one-way communication between brands and consumers are a thing of the past. Today’s consumers are connected and...
