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Customer Experience, Marketing

Creating a More Social Experience: Lessons from #SMWNYC

Social Media Week NYC is nearly over, with a packed agenda of speakers and panels spanning from Tuesday, April 30th to Thursday,...

5/2/19 | 5 Min Read
Customer Experience, Marketing

What Facebook’s Privacy Vision Means for Brands

In early March, Mark Zuckerberg published a note outlining Facebook’s vision and principles around building a privacy-focused...

4/25/19 | 4 Min Read
Customer Care, Customer Experience, Marketing, Social Data

Why Enterprise Companies Need a Complete Social Listening Platform

Top consumer brands know that to provide exceptional customer care, they need to connect with their customers online. Today, that...

4/23/19 | 5 Min Read
Customer Experience, Leadership, Marketing

How Leading Retailers Are Bringing Digital Experiences in-Store

There was a time not too long ago, in a galaxy not too far away, when the shopping experience began and ended at the doors of a...

3/28/19 | 13 Min Read
Customer Care, Customer Experience, Marketing

4 Insurance Brands That Excel at Customer Care on Social Media

Brands in hot, high-profile industries like entertainment and travel aren’t the only ones that can benefit from delivering...

3/4/19 | 6 Min Read
Customer Experience, Marketing

Why 1:1 Automated Chat is Poised to Dominate 2019

Social networks exploded, in large part, because they empowered individuals to interact with large groups of people at once....

12/18/18 | 7 Min Read
Customer Care, Customer Experience, Leadership, Marketing

Care is the New Marketing: 2019 Twitter and Sprinklr Social Trends Survey

Social media has completely changed the nature of customer care. As we’ve increasingly seen over the last few years, consumers...

12/4/18 | 6 Min Read
Customer Care, Customer Experience, Leadership

Cross-Channel Future: A Smarter Approach to Customer Authentication

Customer privacy is a hot-button issue, and for good reason. The past several years have brought countless headlines about large...

11/7/18 | 4 Min Read
Customer Care, Customer Experience, Marketing

5 Tools to Speed Up Social Customer Care

Customer care moves faster now than it ever has before. And that’s because customers are dictating the speed. According to...

11/1/18 | 8 Min Read
Customer Experience, Leadership, Marketing

Frost & Sullivan Announces Customer Value Leadership Award

Social media is no longer an emerging playing field for building a brand and engaging consumers – it’s the playing field. Table...

10/31/18 | 2 Min Read
Advertising, Customer Experience, Marketing, Social Data

3 Social Advertising Skills to Help You Stand Out from the Crowd

It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...

10/25/18 | 8 Min Read
Customer Experience, Leadership, Marketing

Nationwide is on Your Side…and in Your Newsfeed

When you work in social media for a major insurer with nationwide reach, a slew of A-list endorsers, and an iconic jingle (any...

10/23/18 | 8 Min Read
Customer Experience, Leadership, Marketing

4 Crucial Lessons We Can Learn from Challenger Brands

Rebels with a cause are not to be taken lightly. Most people are familiar with the stories of Uber, Netflix, and Airbnb. These...

10/23/18 | 10 Min Read
Advertising, Customer Care, Customer Experience, Social Data

What’s Driving Dozens of Companies to Switch to Sprinklr?

The world of social media management software (SMMS) is in flux. As large brands harness social to facilitate great customer...

10/18/18 | 5 Min Read
Customer Care, Customer Experience, Marketing, Social Data

What’s Happening in Customer Care: Top 5 Trends

With more than 3 billion people on social media this year, it’s natural that more consumers are using it to connect with...

10/15/18 | 5 Min Read

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