To mark the end of the first year of SBI®, we analyzed data on 2017 from Sprinklr Business Index and ranked the performance of...
To mark the end of the first year of SBI®, we analyzed data on 2017 from Sprinklr Business Index and ranked the performance of...
The 2017 holiday season has come and gone. And although the harsh winter weather has shown little sign of abating, consumers have...
Social media has completely changed the nature of customer care. Customers are now in control, and their experiences...
Customer Care, Customer Experience
Good agencies always have an eye on the next big thing; truly great agencies help to create it. Although, it’s hard to know which...
Customer Care, Customer Experience
It’s time to revamp the old customer care rulebook. Customer care can no longer be a siloed department, relegated to a walled-off...
This article originally appeared in The Social Influencer. The first time I met Paul Rogers, we were tracking a global...
Customer Care, Customer Experience
The difference between social monitoring and social listening isn’t just semantic. Despite the fact that the two terms are often...
It’s that time of year. Turkeys are being stuffed and credit cards are being put to good use. It’s officially holiday shopping...
There was a time when brands were very limited in the way they approached marketing. Create a clever message, broadcast it...
This article originally appeared in The Social Influencer. A better title for this post would have been – “Two Irish...
Whenever Artificial Intelligence (AI) comes up, people are quick to picture a robotic Arnold Schwarzenegger running around trying...
We started Sprinklr in 2009 because we saw something most didn’t want to see. A world reshaped, then reshaped again, by social. A...
Advertising, Customer Experience
The title of this article isn’t a joke; it’s a serious question. Agency groups and large consultancies are increasingly...
Customer Care, Customer Experience
College. The best years of our lives. They pass by quickly, but the memories they provide remain clear as day. For countless...
Customer Care, Customer Experience
This is the final piece in a series of articles about social deployment. Read parts one, two, and three. Businesses are finally...
