Customer Care, Customer Experience, Leadership, Marketing
Tech CMOs are among the most influential in the world. In a new report from Forbes and Sprinklr, we found that 42% of top CMOs...
Customer Care, Customer Experience, Leadership, Marketing
Tech CMOs are among the most influential in the world. In a new report from Forbes and Sprinklr, we found that 42% of top CMOs...
Customer Experience, Leadership, Marketing
Ok, I fess up. While it’s hip to brag about tackling the latest visionary self-actualization book, reading Les Miserables in...
CMOs don’t always get enough credit. When they launch remarkable campaigns, all of the attention goes to the brands and products....
Customer Experience, Leadership, Marketing
Social media hasn’t just changed how people share their lives with family and friends. It’s transformed how brands reach...
Marketing is going through an unprecedented shift. Customers have more power than ever before, and brands can’t rely on...
Customer Care, Customer Experience, Leadership, Marketing
It’s tough to engage finance customers at scale, especially since money is such a personal and private topic. That’s why the top...
Customer Experience, Leadership, Marketing
Social media engagement is a key part of being a marketing leader. This may be common knowledge in our digital age, but our...
As executives who lead the public facing side of their companies, CMOs have an obligation to set the tone with their personal...
Customer Experience, Leadership, Marketing
Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the...
No two CMOs are exactly alike. Jeremy Burton of Dell is an engineer-turned-marketer. Marisa Thalberg worked for beauty brands...
The marketing industry is unrecognizable from what it was 20 years ago. Social media has leveled the playing field between...
Customer Experience, Leadership
Customer experiences are more difficult to track, manage, and deliver than ever before. Buyers no longer take linear paths from...
Customer Experience, Leadership
Is your business a leader, follower, or laggard? In a new report, Sprinklr and Harvard Business Review Analytic Services surveyed...
Customer Experience, Leadership
Social media is filled with risks at every turn. It’s fast-paced, ever-changing, and open for all to see. Prove that you can keep...
Customer Experience, Leadership
At the Sprinklr Digital Transformation Summit in Nashville, Cisco Chairman John Chambers issued a stark warning during his...
