Telling a compelling story is (or at least should be) a high priority for all brands. Doing so, however, requires more than...
Telling a compelling story is (or at least should be) a high priority for all brands. Doing so, however, requires more than...
Thanks to the growing adoption of technology in modern businesses, marketing teams are better able to prove their value to the...
Customer Care, Leadership, Marketing
A few weeks ago, I joined a webinar with my friends at Sprinklr. Our goal was to discuss customer care while avoiding the...
Customer Experience, Leadership, Marketing
There was a time not too long ago, in a galaxy not too far away, when the shopping experience began and ended at the doors of a...
In our social media-driven world, your online presence can have lasting impacts on your business, career, and everyday life. So,...
“People never forget how you make them feel.” It’s a core value here at Sprinklr, and one that resonates strongly with Kristina...
Setting Context We’re on the edge of a civilization-changing collection of new technologies, so disruptive that some have begun...
Customer Care, Customer Experience, Leadership, Marketing
Social media has completely changed the nature of customer care. As we’ve increasingly seen over the last few years, consumers...
Customer Care, Customer Experience, Leadership
Customer privacy is a hot-button issue, and for good reason. The past several years have brought countless headlines about large...
Customer Experience, Leadership, Marketing
Social media is no longer an emerging playing field for building a brand and engaging consumers – it’s the playing field. Table...
Customer Experience, Leadership, Marketing
When you work in social media for a major insurer with nationwide reach, a slew of A-list endorsers, and an iconic jingle (any...
Customer Experience, Leadership, Marketing
Rebels with a cause are not to be taken lightly. Most people are familiar with the stories of Uber, Netflix, and Airbnb. These...
Do what you love, and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals),...
Checklist, Customer Experience, Leadership, Marketing
School is back in session, and with it comes the promise of new beginnings, growth, and transformation. And while the people...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
