Customer Experience, Leadership, Marketing
Social media is no longer an emerging playing field for building a brand and engaging consumers – it’s the playing field. Table...
Customer Experience, Leadership, Marketing
Social media is no longer an emerging playing field for building a brand and engaging consumers – it’s the playing field. Table...
Customer Experience, Leadership, Marketing
When you work in social media for a major insurer with nationwide reach, a slew of A-list endorsers, and an iconic jingle (any...
Customer Experience, Leadership, Marketing
Rebels with a cause are not to be taken lightly. Most people are familiar with the stories of Uber, Netflix, and Airbnb. These...
Do what you love, and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals),...
Checklist, Customer Experience, Leadership, Marketing
School is back in session, and with it comes the promise of new beginnings, growth, and transformation. And while the people...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
Customer Experience, Leadership, Marketing
The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....
“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...
Advertising, Customer Experience, Leadership
What’s the difference between a top CMO and everyone else? After reviewing the data from the The World’s Most Influential CMOs...
Intimidating: that was the reputation of the “Ice Man.” At software powerhouse PTC in 1995, where John McMahon ran worldwide...
Customer Experience, Leadership
Early in my career, I had a meeting with Jack Welch, former chairman and CEO of General Electric. I asked him what it took to...
This article originally appeared on The Social Influencer. I met Georgina Castellucci on Twitter of all places. She was spreading...
Customer Experience, Leadership
We can learn a great deal from China when it comes to building a superior customer experience. The country offers a glimpse into...
