Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
Customer Experience, Leadership, Marketing
The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....
“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...
Advertising, Customer Experience, Leadership
What’s the difference between a top CMO and everyone else? After reviewing the data from the The World’s Most Influential CMOs...
Intimidating: that was the reputation of the “Ice Man.” At software powerhouse PTC in 1995, where John McMahon ran worldwide...
Customer Experience, Leadership
Early in my career, I had a meeting with Jack Welch, former chairman and CEO of General Electric. I asked him what it took to...
This article originally appeared on The Social Influencer. I met Georgina Castellucci on Twitter of all places. She was spreading...
Customer Experience, Leadership
We can learn a great deal from China when it comes to building a superior customer experience. The country offers a glimpse into...
Customer Care, Customer Experience, Leadership, Marketing
Tech CMOs are among the most influential in the world. In a new report from Forbes and Sprinklr, we found that 42% of top CMOs...
Customer Experience, Leadership, Marketing
Ok, I fess up. While it’s hip to brag about tackling the latest visionary self-actualization book, reading Les Miserables in...
CMOs don’t always get enough credit. When they launch remarkable campaigns, all of the attention goes to the brands and products....
Customer Experience, Leadership, Marketing
Social media hasn’t just changed how people share their lives with family and friends. It’s transformed how brands reach...
Marketing is going through an unprecedented shift. Customers have more power than ever before, and brands can’t rely on...
Customer Care, Customer Experience, Leadership, Marketing
It’s tough to engage finance customers at scale, especially since money is such a personal and private topic. That’s why the top...
