Customer Care, Customer Experience, Marketing, Social Data
With more than 3 billion people on social media this year, it’s natural that more consumers are using it to connect with...
Customer Care, Customer Experience, Marketing, Social Data
With more than 3 billion people on social media this year, it’s natural that more consumers are using it to connect with...
Advertising, Customer Experience, Marketing
In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...
Advertising, Checklist, Marketing
There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...
Checklist, Customer Experience, Leadership, Marketing
School is back in session, and with it comes the promise of new beginnings, growth, and transformation. And while the people...
Advertising, Case Study, Checklist, Marketing
There’s no place like Pinterest for the holidays. With over 250 million monthly active users, the platform’s numbers speak for...
Advertising, Case Study, Marketing, Social Data
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
Advertising, Checklist, Marketing
It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...
Customer Care, Customer Experience, Marketing
Brands in hot, high-profile industries like entertainment and travel aren’t the only ones that can benefit from delivering...
Checklist, Customer Experience, Marketing
When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many...
We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
Customer Experience, Leadership, Marketing
The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....
“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
Customer Care, Marketing, Social Data
When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers...
