Marketing

Customer Experience, Marketing

3 Companies That Masterfully Integrate Social Media and Customer Experience

Social media is the bedrock of successful customer experiences. Many businesses know this, but few have the tools and skills to...

6/28/17 | 4 Min Read
Leadership, Marketing

What Do the World’s Most Influential CMOs Have in Common?

No two CMOs are exactly alike. Jeremy Burton of Dell is an engineer-turned-marketer. Marisa Thalberg worked for beauty brands...

6/27/17 | 5 Min Read
Marketing

Partnering with Forbes to Identify the World’s Most Influential CMOs

The explosion of channels like social media is fundamentally changing the way customers* interact with each other, and how they...

6/23/17 | 3 Min Read
Customer Experience, Marketing

Retailers Can Use Social Engagement to Drive In-Store Sales – Here’s How

The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they...

6/21/17 | 5 Min Read
Advertising, Marketing, Social Data

Is This Cannes Lions Creative Data Winner a Hoax?

This time last year, I was genuinely excited about the Cannes Lions awards. It’s my job to help agencies understand how important...

6/14/17 | 9 Min Read
Marketing

Forrester Report: Sprinklr a Leader in Social Media Management Solution Evaluation

It’s tough out there for social media users. When they take a fun picture, they’re overwhelmed with choices. Is it best to Snap...

6/9/17 | 2 Min Read
Marketing

Sprinklr Spotlight: XING, Germany’s Professional Networking Platform

XING is the leading social network for business professionals in the German-speaking market. Founded in August 2003 in Hamburg,...

6/6/17 | 6 Min Read
Customer Experience, Marketing

How Santander UK Listens to (and Takes Care of) Its 14 Million Customers

Keeping an eye on 14 people is tough enough. Keeping an eye on 14 million people is something else altogether. That was the...

5/31/17 | 2 Min Read
Leadership, Marketing

Executives from IBM, Microsoft, Nasdaq, and LVMH on the State of Marketing

The marketing industry is unrecognizable from what it was 20 years ago. Social media has leveled the playing field between...

5/30/17 | 6 Min Read
Marketing

Five Best Practices for Building and Sustaining Employee Advocacy

Building and implementing an employee advocacy program is a challenge. For a long time, this is what I did for clients. But...

5/24/17 | 7 Min Read
Advertising, Marketing

Social Media Advertising and Real Life Experiences: Lessons From Nasdaq

We are bombarded with social ads every single day on nearly every platform. As a brand, it’s hard to cut through the “Oh that’s...

5/22/17 | 5 Min Read
Marketing

Understanding the Disrupted Marketing Landscape

Until recently, we’d been living in an enterprise world. Marketers used established processes and followed a standard formula:...

5/18/17 | 4 Min Read
Marketing

How Non-Retail Brands Can Build Their Audiences with Pinterest

Retail businesses have successfully used Pinterest to drive awareness, boost traffic, and generate sales. Sephora, for instance,...

5/12/17 | 10 Min Read
Marketing

Marketing Is Changing Fundamentally – What Can CMOs Do?

How’s this for a disconnect? More than eight out of ten executives strongly agree that delivering a superior experience is...

5/11/17 | 3 Min Read
Marketing

Sprinklr Spotlight: OK.ru, Russia’s Oldest Social Network

Odnoklassniki (“OK” or OK.ru) is the oldest Russian social network. The site was launched in March 2006, seven months ahead of...

5/10/17 | 5 Min Read

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