When a customer contacts your brand via social media, who’s on the other line? With 67% of consumers turning to social media as a...
When a customer contacts your brand via social media, who’s on the other line? With 67% of consumers turning to social media as a...
Over the past decade, traditional customer service centers with 1-800 phone support have moved towards integrated Customer...
People, process and technology: the great triumvirate of digital transformation. When companies approach digital transformation,...
The role of the CMO has grown considerably in recent years. Marketing leaders are expected to oversee creative campaigns, product...
We’ve all been there. On a Wednesday afternoon, you learn that you have to present to a room of high ranking colleagues in two...
When working in a customer-facing role, many of the biggest time wasters are tedious activities that have to be done, but don’t...
Telling a compelling story is (or at least should be) a high priority for all brands. Doing so, however, requires more than...
Customer Experience, Marketing
Social Media Week NYC is nearly over, with a packed agenda of speakers and panels spanning from Tuesday, April 30th to Thursday,...
For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has...
Digital asset managers (DAMs) have long been a staple of brand martech stacks. Predating most digital marketing tools, DAMs are...
A few years ago, only celebrity icons like Rihanna were courted by brands for coconut water advertisements on Instagram. Soon it...
Thanks to the growing adoption of technology in modern businesses, marketing teams are better able to prove their value to the...
Customer Experience, Marketing
In early March, Mark Zuckerberg published a note outlining Facebook’s vision and principles around building a privacy-focused...
Customer Care, Customer Experience, Marketing, Social Data
Top consumer brands know that to provide exceptional customer care, they need to connect with their customers online. Today, that...
Global brands face a number of challenges in the business world: language barriers, trade agreements, and international...
