Marketing Thought Leadership - Marketing Content: Sprinklr

Back

Modern Marketing Modern Advertising Modern Research Modern Care Modern Engagement CitizenXM Core Platform Sprinklr APIs

Back

Welcome to Sprinklr

AI Explore All Products Customers Stories Subscribe

Back

Story Culture Newsroom Career GDPR Trust Sustainability Legal

Back

The World’s Most Influential CMOs Forrester Wave Events Sprinklr Blog Sprinklr Magazine Knowledge Portal Get the App

Customer Care, Marketing

Modern Customer Care for the Modern Customer (Plus Infographic)

More than ever, digitally-savvy customers expect personalized and omni channel customer service. Sprinklr applies smart,...

8/4/20 | 1 Min Read
Customer Experience, Marketing

What Marketing Gets that Customer Experience Doesn’t

Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by...

7/26/20 | 5 Min Read
Leadership, Marketing

The Modern CMO: Three Vital Skills to Boost Your Career

Who doesn’t want to be modern? After all, we’re driving Teslas, not Tuckers. We’re eating avocado toast, not Jello and tuna...

7/21/20 | 6 Min Read
Marketing

When It Comes to Digital Transformation, Start with the Customer

Digital transformation was poised to be the buzzword for 2020, and its relevance only grew when the pandemic hit in mid-March....

7/7/20 | 4 Min Read
Marketing

Creating a Sprinklr Advocacy Program

Looking for an employee advocacy solution? In today’s world, brands are competing for recognition, top talent, and consumer trust...

7/1/20 | 3 Min Read
Customer Experience, Marketing

Introducing Sprinklr’s New Mobile App for iOS and Android

Mobile apps are an integral part of our everyday lives, and many of us depend on our phones to get critical business tasks done....

6/28/20 | 2 Min Read
Customer Experience, Marketing

Inside Sprinklr’s Value Realization Model

When you’re a software vendor, you have to be able to demonstrate that you can help your customers achieve their stated...

6/24/20 | 7 Min Read
Customer Care, Marketing

How Does Your Customer Really Feel? How Social Listening Can Help

Brands have a wide array of consumer research tools at their fingertips to find out what consumers really think about them—from...

6/23/20 | 5 Min Read
Customer Care, Marketing

How Sprinklr is Helping Brands Transform Customer Care

Our communication and engagement preferences have rapidly changed over the past decade. The growth of WhatsApp, Twitter,...

6/19/20 | 6 Min Read
Customer Care, Marketing

How to Save Costs in Customer Care While Improving Customer Experience — According to Customer Service Industry Analysts

In an economy where every company is under immense pressure, cost savings are important to find wherever possible. Customer...

6/17/20 | 7 Min Read
Marketing

How you unite Microsoft Dynamics and Sprinklr to get 1+1=3

Microsoft Dynamics is one of the most used Customer Relationship Management (CRM) solutions out there, and Sprinklr likewise...

6/1/20 | 6 Min Read
Customer Experience, Marketing

How Are Companies Using AI To Enhance The Customer Experience?

This article was written by Kathleen Walch from Forbes Now more than ever companies are turning to technology to help stay...

5/31/20 | 7 Min Read
Marketing

COVID Exposed the Need for Elastic Scaling

Every corner of the branded internet is plastered with pacifying proclamations from customer service teams. They range from the...

5/27/20 | 6 Min Read
Marketing

How to Use Customer Journey Mapping for Modern Customer Care

COVID-19 is not only transforming the way brands do business, but also the way customers do business with us. Companies who only...

5/22/20 | 7 Min Read
Marketing

Six Areas Where AI Is Improving Customer Experiences

This article was written by Louis Columbus from Forbes Bottom Line: This year’s hard reset is amplifying how vital customer...

5/22/20 | 12 Min Read

Pin It on Pinterest