Digital and social platforms have transformed the way consumers interact with your brand and communicate their experiences and...

Is your brand a large retailer with thousands of locations around the globe? Or a restaurant franchise spanning multiple...

In early 2021, Apple announced new data privacy and tracking changes within the iOS 14 release, making it clear that an...

Managing a million-dollar budget for ad spend is a big responsibility. You’re charged with producing campaigns economically and...

Many modern brands recognize the importance of capturing customer feedback from social media and other digital channels, but, at...

You’ve worked hard to build up your brand — expanding your marketing outreach and experimenting with new channels to engage with...

There is an interesting story about an interview question at a bank where candidates were asked, “What do you think of social...

The last few years have brought unprecedented digital disruption to the way traditional sales and marketing operates in all...

One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social...

We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off...

User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a...

Warren Buffett said it best: reputations are extremely fragile, and they can be torn down in a matter of minutes. Your...

It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...

Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former...

Real-time analytics paired with real-time marketing tactics have the potential to transform the way brands participate in global...