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Marketing

Social Media Influencers Can Boost Customer Service’s Image

This article was written by Paul Korzeniowski from Customer Relationship Management Companies naturally want to create and...

5/29/20 | 14 Min Read
Marketing

COVID Exposed the Need for Elastic Scaling

Every corner of the branded internet is plastered with pacifying proclamations from customer service teams. They range from the...

5/27/20 | 6 Min Read
Marketing

How to Use Customer Journey Mapping for Modern Customer Care

COVID-19 is not only transforming the way brands do business, but also the way customers do business with us. Companies who only...

5/22/20 | 7 Min Read
Marketing

Six Areas Where AI Is Improving Customer Experiences

This article was written by Louis Columbus from Forbes Bottom Line: This year’s hard reset is amplifying how vital customer...

5/22/20 | 12 Min Read
Customer Experience, Marketing

Customer Experience Is The New Brand

Care is the new marketing, and customer experience is the cornerstone of care. And in order to provide a stellar customer...

5/14/20 | 8 Min Read
Customer Care, Customer Experience, Marketing

3 perspectives when considering new social media and messaging channels

Digital transformation is a certain hot topic in 2020 – it’s been mentioned over 950 thousand times already on social...

5/11/20 | 6 Min Read
Customer Experience, Marketing

As Digital Transformation Accelerates, Omnichannel CX is a Business Imperative

Microsoft CEO Satya Nadella recently said that they’ve seen two years worth of digital transformation in two months. Sound...

5/11/20 | 8 Min Read
Marketing

Customer Care: Surviving and Thriving at Scale, with an Empowered Network

In large organizations, tens of thousands of support people are being shifted to work from home. Sometimes it’s going well, other...

5/1/20 | 4 Min Read
Marketing

3 Tips for Retail Advertisers During and After COVID-19

As modern channels have quickly become one of the only ways to interact with consumers, brands are having to quickly rethink the...

4/30/20 | 5 Min Read
Marketing

4 Tactics to Adjust Advertising Strategy While Helping Customers During COVID-19

“We need to provide solutions more than anything else. If that means we have to get creative, then let’s get creative.”...

4/28/20 | 9 Min Read
Marketing

3 Advertising Tactics to Apply When Hiring Need Spikes

As the COVID-19 pandemic continues to spread, federal and local recommendations continue to change, requiring some companies to...

4/24/20 | 2 Min Read
Marketing

4 Strategies for Advertising During Times of Crisis

With billions of people following stay-at-home orders globally during the COVID-19 pandemic, consumer behavior has changed...

4/23/20 | 4 Min Read
Client Testimonials, Customer Experience, Leadership, Marketing

What Marketers Can Learn From a Global Crisis

I’m a voracious learner. Throughout my career I’ve consistently preached the maxim that we must always be learning. This applies...

3/25/20 | 3 Min Read
Leadership, Marketing

HR and Marketing: Collaborating to Create a Super Team

One year ago, Sprinklr’s Chief Culture and Talent Officer Diane K. Adams and I stood on stage together at the annual...

3/13/20 | 4 Min Read
Customer Experience, Leadership, Marketing

Managing Brand Communication During Covid-19

Your brand is your lifeblood, the promise to your customers. It’s safe to say that every marketer recognizes the value of their...

3/12/20 | 5 Min Read

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