We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off...

User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a...

Warren Buffett said it best: reputations are extremely fragile, and they can be torn down in a matter of minutes. Your...

It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created...

Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former...

Real-time analytics paired with real-time marketing tactics have the potential to transform the way brands participate in global...

The growing popularity of social media has ushered in an exciting new era for law firms. By leveraging their most valuable...

For years, social media advertising was little more than trial and error. As advertising platforms have advanced, however, it has...

The balance of power between consumers and companies is shifting. The individual voices of customers are more important – and...

With 2.8 billion people active on social media, it’s clear just how important it is for brands to provide a great user experience...

Do what you love, and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals),...

You’re killing it with your content marketing. You’ve created a veritable content marketing machine with a loyal audience, and...

There was a time not too long ago, in a galaxy not too far away, when the shopping experience began and ended at the doors of a...

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...

There’s no place like Pinterest for the holidays. With over 200 million monthly active users, the platform’s numbers speak...