Customer Experience, Marketing, Modern Research, Report, Social Data

New Twitter & Sprinklr Research Shows How Beauty Brands are Building Community

What makes a brand influential in the #BeautyTwitter world? What are beauty brands doing to engage consumers digitally as they’re...

Ian Hensley

October 21st, 2020 • 5 min read

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Marketing, Webinar

So, What do Customers Really Want?

Businesses can be left chasing their tails when it comes to trying to satisfy their customers. They look closely at their...

Tracey Finlay

October 13th, 2020 • 7 min read

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Advertising, Customer Experience, Marketing

TikTok’s New Marketing Partner Program Shows How It’s Growing up for Advertisers

This article was written by Kathryn Lundstrom from Adweek In its latest move to support advertisers on its steadily growing...

Guest Blogger

September 4th, 2020 • 3 min read

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Advertising, Customer Experience, Marketing

7 smart uses of influencer marketing and why they’re effective

With the rise of social media influencers affecting marketing techniques, businesses are embracing this new facet of online...

Guest Blogger

August 25th, 2020 • 5 min read

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Customer Care, Marketing

Gartner Identifies 10 Ways for Customer Service and Support Leaders to Quickly Improve Digital and Self-Service Effectiveness

During times of crisis, such as COVID-19, there are 10 digital and self-service tactics customer service and support leaders can...

Guest Blogger

August 21st, 2020 • 4 min read

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Customer Experience, Marketing

3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

This article was written by Cathy Hackl from Forbes Artificial intelligence is top of mind for many in the marketing and...

Guest Blogger

August 14th, 2020 • 9 min read

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Customer Care, Customer Experience, Marketing

The Value of Brand Communities

Today’s market is fueled by the power of the consumer. For the first time in history, consumers can purchase goods and...

Sprinklr

August 11th, 2020 • 6 min read

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Customer Care, Marketing

96% Of Customers Will Leave You For Bad Customer Service

This article was written by Shep Hyken from Forbes –  To follow up on an article I wrote recently about how some companies...

Guest Blogger

August 6th, 2020 • 5 min read

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Customer Care, Marketing

Modern Customer Care for the Modern Customer (Plus Infographic)

More than ever, digitally-savvy customers expect personalized and omni channel customer service. Sprinklr applies smart,...

Sprinklr

August 4th, 2020 • 1 min read

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Customer Experience, Marketing

What Marketing Gets that Customer Experience Doesn’t

Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by...

Joe Rice

July 26th, 2020 • 5 min read

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Leadership, Marketing

The Modern CMO: Three Vital Skills to Boost Your Career

Who doesn’t want to be modern? After all, we’re driving Teslas, not Tuckers. We’re eating avocado toast, not Jello and tuna...

Grad Conn

July 21st, 2020 • 6 min read

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Marketing

When It Comes to Digital Transformation, Start with the Customer

Digital transformation was poised to be the buzzword for 2020, and its relevance only grew when the pandemic hit in mid-March....

Joe Rice

July 7th, 2020 • 4 min read

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Marketing

Creating a Sprinklr Advocacy Program

Looking for an employee advocacy solution? In today’s world, brands are competing for recognition, top talent, and consumer trust...

Holly Watson

July 1st, 2020 • 3 min read

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Customer Experience, Marketing

Introducing Sprinklr’s New Mobile App for iOS and Android

Mobile apps are an integral part of our everyday lives, and many of us depend on our phones to get critical business tasks done....

Rachel Alvarez

June 28th, 2020 • 2 min read

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Customer Experience, Marketing

Inside Sprinklr’s Value Realization Model

When you’re a software vendor, you have to be able to demonstrate that you can help your customers achieve their stated...

Asha Aravindakshan

June 24th, 2020 • 7 min read

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