Marketing Thought Leadership - Marketing Content: Sprinklr

Leadership, Marketing, Social Data

Driving Customer Obsession at Sprinklr

In my experience with helping companies build great workplace cultures, consistently one of the biggest challenges is captivating...

9/17/19 | 8 Min Read
Marketing, Social Data

The Most Talked About College Football Teams According to Sprinklr Data – Week 2

Welcome to week two of our college football data study. Over the week we saw a dramatic increase in the number of mentions around...

9/12/19 | 10 Min Read
Marketing, Social Data

The Most Talked About College Football Teams According to Sprinklr Data

College football is back! This is the true sign that summer is ending and fall is right around the corner. If you’re like me,...

9/4/19 | 12 Min Read
Leadership, Marketing, Sales Asset

Combining Digital and Face to Face: A Story About Inside Sales Alignment

The modern business is connected today like never before – not just externally to customers but internally among co-workers...

8/29/19 | 2 Min Read
Marketing

Your Influencer Army: Turning Employees into Advocates!

When I first started my career in 2006, LinkedIn was only a few years old, Facebook was still just for college kids (which I...

8/28/19 | 6 Min Read
Customer Experience, Marketing, Social Data

#BeautyConLA – An Influencer Marketing Paradise

Selfie, glitter, action. #BeautyConLA had everything a beauty influencer could have ever asked for. I was lucky to attend the...

8/15/19 | 3 Min Read
Marketing

Announcing Sprinklr Audience Studies, Powered by LinkedIn Audience Engagement API

With record levels of engagement in the news feed and content shared across the platform, LinkedIn presents a unique opportunity...

8/13/19 | 3 Min Read
Advertising, Customer Care, Marketing

Sprinklr’s Summer ‘19 Product Release Is Here

I’m so excited to announce the Sprinklr Summer ‘19 Product Release, available now to customers globally. The release includes...

8/8/19 | 8 Min Read
Client Testimonials, Leadership, Marketing

Sitting Down with Emily Drewry, Senior Manager of Social Content at Forbes

Forbes is constantly reinventing itself to meet the demands of modern media. Amid reports of declining news readership in...

7/19/19 | 5 Min Read
Leadership, Marketing

3 CMOs Making Their Mark on Social Issues

In this connected, politically charged era, it’s no longer optional for large brands to weigh in on pressing social issues. And...

7/16/19 | 3 Min Read
Leadership, Marketing

How to Really Listen to Consumers

Most companies understand that it’s important to listen to their consumers, but what does that really mean? How can a company...

7/11/19 | 3 Min Read
Leadership, Marketing

Three CMOs Shaking Up Industry Norms

When a company has been around for a number of years (or decades), it’s easy to fall into the trap of complacency. Things are...

7/9/19 | 4 Min Read
Marketing

#PanteneOppa: Learning from Steve Aoki’s Viral Moment

Culture is happening on Twitter. With hundreds of millions of global users, Twitter is the perfect place for brands to listen to...

7/9/19 | 8 Min Read
Marketing

Why I left #RegTech for #MarTech, and Beyond!

A story of career progression and thoughts on the future I’ve always had an entrepreneurial spirit. As a kid, I set up a lemonade...

6/27/19 | 4 Min Read
Case Study, Marketing, Sales Asset

Bringing a 155-Year-Old Chemicals & Advanced Materials Company Into the Digital Space

With 96% of businesses failing in the first 10 years, finding a company that has survived for more than a century-and-a-half is...

6/27/19 | 6 Min Read

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