“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
Customer Care, Marketing, Social Data
When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers...
When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...
Die Fußball-WM sorgte bisher für einige Überraschungen, aber auch große Enttäuschungen – zuletzt für Belgien und England, für die...
Marketing, Overview, Social Data, Whitepaper
Nicht nur die Fußballfans dürfen sich in diesem Sommer auf große Momente freuen, auch für die Sponsoren der...
“Content marketing” may be one of the biggest buzzwords in recent years, but the concept behind it – creating and distributing...
It can be argued that soccer is the only truly global sport. Held every four years, the FIFA World Cup highlights soccer’s...
There’s a lot of money flying around in the marketing world. How much, exactly? Well, Forrester estimates that digital marketing...
When I was in college, there was a girl down the hall who always braiding intricate bracelets with little crystals in them. Day...
There’s one word that should be at the center of your Facebook advertising strategy this holiday season: mobile Last year, for...
There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...
There’s no place like Pinterest for the holidays. With over 200 million monthly active users, the platform’s numbers speak...
In the 2015 holiday season, Apple, Beats by Dre, and Drake came together to launch the first-ever Sponsored Lens campaign by a...
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
The NBA is made for social. Whether it’s behind-the-scenes footage on Snapchat or real-time game highlights on Twitter, the...
