Checklist, Customer Experience, Marketing
When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many...
Checklist, Customer Experience, Marketing
When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many...
We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
Customer Experience, Leadership, Marketing
The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....
“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
Customer Care, Marketing, Social Data
When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers...
When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...
“Content marketing” may be one of the biggest buzzwords in recent years, but the concept behind it – creating and distributing...
It can be argued that soccer is the only truly global sport. Held every four years, the FIFA World Cup highlights soccer’s...
There’s a lot of money flying around in the marketing world. How much, exactly? Well, Forrester estimates that digital marketing...
When I was in college, there was a girl down the hall who always braiding intricate bracelets with little crystals in them. Day...
There’s one word that should be at the center of your Facebook advertising strategy this holiday season: mobile Last year, for...
There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...
There’s no place like Pinterest for the holidays. With over 200 million monthly active users, the platform’s numbers speak...
