Customer Experience, Leadership, Marketing
Social media is no longer an emerging playing field for building a brand and engaging consumers – it’s the playing field. Table...
Customer Experience, Leadership, Marketing
Social media is no longer an emerging playing field for building a brand and engaging consumers – it’s the playing field. Table...
With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more...
Advertising, Customer Experience, Marketing, Social Data
It’s easy to see why social advertising is a sought-after career. CNN Money named it one of the top 50 jobs in America with “big...
Many brands use holidays to engage with customers in fun and unexpected ways. For Halloween, the promotions are often full of...
Customer Experience, Leadership, Marketing
When you work in social media for a major insurer with nationwide reach, a slew of A-list endorsers, and an iconic jingle (any...
Customer Experience, Leadership, Marketing
Rebels with a cause are not to be taken lightly. Most people are familiar with the stories of Uber, Netflix, and Airbnb. These...
Do what you love, and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals),...
Customer Care, Customer Experience, Marketing, Social Data
With more than 3 billion people on social media this year, it’s natural that more consumers are using it to connect with...
Advertising, Customer Experience, Marketing
In a post-truth world where data scandals and brand safety issues are never far from the headlines, humor can help brands build...
Advertising, Checklist, Marketing
There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping...
Checklist, Customer Experience, Leadership, Marketing
School is back in session, and with it comes the promise of new beginnings, growth, and transformation. And while the people...
Advertising, Case Study, Checklist, Marketing
There’s no place like Pinterest for the holidays. With over 250 million monthly active users, the platform’s numbers speak for...
Advertising, Case Study, Marketing, Social Data
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
We might never know what space sounds like if it wasn’t for NASA’s social media strategy. After auditing its social audience, the...
Advertising, Checklist, Marketing
It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...
