Creating a unified customer experience is critical for brands to differentiate themselves from the competition and delight...

We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel...

As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly...

On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed...

Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former...

With 2.8 billion people active on social media, it’s clear just how important it is for brands to provide a great user experience...

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...

Walk around Manhattan for a weekend and you’ll notice that a handful of brands have storefronts all over the island. The Upper...

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the...

When you own a business with brick and mortar outposts, Location Intelligence can help you find out how people really feel about...

Consumer electronics brands are at the center of social media Consumer electronics brands are the fundamental enablers of social....

When it comes to Facebook holiday advertising, it’s all about mobile. During the 2017 holiday season, mobile accounted for...

On December 11th, Facebook is changing how marketing platforms will connect to hashtag content from Instagram with new modern...

The top hotel brands on social media aren’t young, disruptive companies as one might imagine, but some of the most established...

As a marketing manager, you spend tons of time and energy coming up with awesome, engaging campaigns. With any luck, everything...