How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important...

Many modern brands recognize the importance of capturing customer feedback from social media and other digital channels, but, at...

I love tradition and I love sports, so it is no surprise to anyone who knows me well that I absolutely adore watching the...

Here are the facts: 84% of consumers trust online reviews as much as a personal recommendation, and consumers are also willing to...

After a year-long delay and amid the ongoing global COVID-19 pandemic, the Tokyo Summer Olympics will be well underway by the...

From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way...

Creating a unified customer experience is critical for brands to differentiate themselves from the competition and delight...

We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel...

As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly...

On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed...

Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former...

With 2.8 billion people active on social media, it’s clear just how important it is for brands to provide a great user experience...

Here’s an analogy for you: Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover...

Walk around Manhattan for a weekend and you’ll notice that a handful of brands have storefronts all over the island. The Upper...

“Black Friday” didn’t always refer to the most-hyped shopping day of the year. The term was first used in 1870 to describe the...