Thursday, December 5th, 2019 | 8 min read
Welcome to week 14 and the final edition of Sprinklr’s Top 25 most mentioned teams across modern channels! It was rivalry week across the country and as schools took on their most heat competition fans were eager to talk. This week broke the record for most mentions with over a million messages across modern channels. We analyzed the 1.2 million mentions across social media, news sites, blogs and forums using Sprinklr Modern Research to help us discover the most interesting trends. Much of the data we analyzed came from our partner Twitter – you can find out more about our partnership here.
Week 14 recap:
1 – Ohio State University (- 0 spots) – 182,186 mentions
2 – Louisiana State University (- 0 spots) – 95,323 mentions
3 – University of Michigan (↑ 3 spots) – 78,993 mentions
4 – University of Alabama (↓ 1 spot) – 51,447 mentions
5 – Auburn University (↑ 13 spots) – 44,076 mentions
6 – University of Tennessee (- 0 spots) – 36,282 mentions
7 – University of Minnesota (↑ 14 spots) – 35,464 mentions
8 – University of Utah (↑ 1 spot) – 34,037 mentions
9 – University of Oklahoma (↑ 9 spots) – 32,931 mentions
10 – Clemson University (↓ 6 spots) – 26,440 mentions
11 – University of Florida (↓ 3 spots) – 23,390 mentions
12 – University of Wisconsin (↓ 1 spot) – 22,393 mentions
13 – University of Iowa (↑ 1 spot) – 22,323 mentions
14 – Baylor University (↑ 2 spots) – 21,991 mentions
15 – Penn State University (↓ 5 spots) – 20,243 mentions
16 – University of Nebraska (- 0 spots) – 20,207 mentions
17 – University of Texas (not ranked) – 18,581 mentions
18 – University of Oregon (↓ 9 spots) – 17,986 mentions
19 – University of Miami (not ranked) – 17,518 mentions
20 – University of Notre Dame (↓ 6 spots) – 17,021 mentions
21 – Mississippi State University (↑ 1 spot) – 15,579 mentions
22 – University of Southern California (- 0 spots) – 14,782 mentions
23 – University of Virginia (not ranked) – 14,550 mentions
24 – University of Kentucky (↓ 4 spots) – 14,444 mentions
25 – Oklahoma State University (not ranked) – 14,230 mentions
Ohio State Maintains their Year-Long Dominance to Stay at Number One
We have documented through this blog series that Ohio State has dominated across modern channels just like they have on the field this season. From Twitter, Instagram, news, blogs, etc. the Buckeyes have owned share of voice compared to other Power-5 conference schools. With an undefeated record going into the conference championship game, with several dominant performances against ranked teams, they have received the most positivity compared to any other team. That pretty much sums it up. The chart above shows the mentions per school per day. As you probably guessed, Ohio State is the top line. They were the most mentioned team throughout Week 14 and on Saturday they more than doubled the mentions of almost every other team. Quite frankly, we haven’t seen this kind of share of voice dominance before.
Rivalry Week is All About the Games
As some may know, the last week of the college football’s “regular season” is rivalry week. Many Power-5 schools save their bitter rivals for the final game of the season and predictably this creates a lot of buzz around the games. This is most likely what lead to us seeing the most mentions in a week all season. Either less enthusiastic fans will join the conversation this week as these games take on a different magnitude. Media, too, are more interested in these games as we saw several, non-playoff contending, teams such as Ole Miss, Indiana, and Auburn be mentioned more than they have been all season in the news.
The word cloud above was an interesting visualization of the topics of discussion. Looking at every message across modern channels this week, the cloud puts together the most mentioned words across over a million messages.
There are a couple of things to take away from it:
First, it’s clear that the game takes center stage. It’s not like the Super Bowl where a lot of conversation is usually split amongst the half-time performance, advertisements, and other non-game related topics. College football on modern channels is all about college football. Everything in the word cloud is about the teams and the games.
Second, it’s interesting that no individual players carried a lot of the conversation. Specific schools and a few high-profile coaches were key talking points but not players. Now when you dig into specific messages for schools, you can find mentions of player but from a macro perspective, the game is talked about more on a team level. Once again, we don’t see this at the pro level. NFL word clouds that we have created have plenty of NFL stars as key topics of discussion for the week. Perhaps, college football is a game that is more team-centered? Or maybe it’s just that there are over 50 college football programs compared to only 32 NFL teams.
Who is the Most Mentioned Heisman Candidate?
One of my favorite things to do with data in Sprinklr is slice it up in different ways. One of the cool things we’ve done with college football data all year is looked at it to see which players are being talked about most for the Heisman award for the most outstanding player of the year. The vast majority of voting for this award come from the media so our theory is that the more a player is talked about, the more votes the player will likely get from the media. We can see that LSU quarterback, Joe Burrow is way ahead of the pack with roughly 25,000 mentions just this past week.
Ohio State’s star players Chase Young and Justin Fields are leading the rest of the pack after that. Now as we have pointed out before, not all mentions are equal, but it’s hard to imagine a lot of negative sentiment around any of these players right now. It will be interesting to see how the voting plays out and see how it correlates to their share of mentions. In the next week or so I’ll post the most mentioned players from the entire season on my twitter (@robvanderzyppe).
Stay Tuned for a Season Wrap-Up Edition
It’s been a blast looking into the data behind college football on modern channels the past couple of months. This will be the final weekly rankings of the season but we will have one more blog in the coming weeks that looks at the data across the entire season to look at some trends, audience demographics, and other key insights.
To learn more about Sprinklr’s partnership with Twitter, click here.
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