Thursday, September 12th, 2019 | 10 min read
Welcome to week two of our college football data study. Over the week we saw a dramatic increase in the number of mentions around college football. Last week saw around 230,000 messages and this week it increased to roughly 775,000 messages across modern channels! It appears that fans and the news media are becoming increasingly more active around the sport as the season moves into its second week.
Before we dive into our rankings, keep in mind that the data here is all mentions that fans and media are posting about these schools. The top school had over 50,000 mentions this week. That’s over 5 mentions every minute! Sprinklr Modern Research helps large universities and enterprise organizations organize and make sense of all this unstructured data through advanced automation and artificial intelligence.
25 – West Virginia University – (↓ 4 spots) While the team may have suffered a tough loss, their fans still remained confident. Even though the negative sentiment messages beat out positive sentiment on Saturday, morale seems high for the team.
24 – University of Southern California – (not ranked) After another win for the resurgent program, USC fans are delighted with their program again. The top theme this week was their head coach, Clay Helton, who had an overwhelmingly positive sentiment.
23 – Texas A&M University – (↓ 9 spots) The school dropped in the rankings and overall mentions. The school had 18,000 mentions last week and only 10,000 this week even with a marquee matchup against Clemson. Even though the outcome was favorable for the aggies fans still showed up on social media and quadrupled their daily volume on game day.
22 – University of Wisconsin – (↑ 1 spot) Another dominant performance on the field lead to another steady volume of mentions across modern channels. The school hasn’t made a lot of headlines but the school has a large following and the most common theme around the team revolved around rooting and applauding their success thus far. Time will tell how their share of voice changes as they begin to play in bigger games.
21 – University of Georgia – (↑ 1 spot) Similar to the school above them, Georgia has remained in the top 25 but hasn’t risen higher despite their on-field success. Upon looking at the source distribution of their mentions, the school only received 1,300 mentions from news sources this week. All schools in the top ten had over 2,000. Expect them to move up as they play more high profile games.
20 – University of Colorado – (not ranked) After a big upset win, Colorado made its way into the top 25. Check out that spike in volume on Saturday!
19 – Washington State University – (not ranked) Washington State makes it into the rankings this week as well with over 12,000 mentions this week. The school is off to a strong start and beginning to active it’s fan base without major headlines.
18 – University of South Carolina – (↓ 6 spots) The school had headlines last week from being on the wrong side of an upset. Their overall volume went down this week after a convincing win against a weaker opponent. The school actually saw one of the lowest volume spikes on Saturday across all of college football.
17 – Penn State University – (↓ 6 spots) Penn State moves up as their fan base also takes to Twitter. The school had the 10th most mentions on Twitter this week. Twitter and the news dominant Penn State’s source distribution.
16 – University of Florida – (↓ 6 spots) Down from the 23,000 mentions last week, the school still saw 15,000 mentions this week. What’s interesting about Florida is that their mentions are more evenly distributed across the week than other schools in our data set.
15 – University of Oregon – (↑ 2 spots) After a tough loss last week the school saw a dramatic rise in sentiment after a big win. Even without a big game, the school still received a large number of mentions across news sources. This may be carried over from last week’s game but time will tell.
14 – University of Louisville – (not ranked) This school jumped up the rankings this week. After careful analysis, our team figured out that the school played the odd Monday night college game last week as well as on Saturday. Two game day’s worth of mentions will definitely land you in the rankings!
13 – University of Miami – (↑ 2 spots) Miami suffered another tough loss this week. When a football-powerhouse school like this takes a couple loses it makes for big headlines and upset fans – the perfect recipe for lots of negative sentiment around the brand.
12 – University of North Carolina – (↑ 6 spots) After another impressive win, the school’s gained a lot of coverage. The traditionally basketball dominant school is hanging with the big players in football mentions across Twitter, new, and Instagram. If their success continues, expect them to move up the rankings.
11 – Florida State University – (↓ 6 spots) The school was able to eek out a victory on Saturday but the skeptics are still out there. Florida State had the most messages of negative sentiment across college football this week.
10 – University of Nebraska – (↑ 3 spots) After a tough loss in a hyped-up rivalry game, you can expect a rise in mentions. Negative sentiment went up but interestingly enough decreased significantly faster than other schools have thus far.
9 – Clemson University – (↓ 5 spots) Even after a big win against a ranked opponent the school actually moved down in the rankings. This is an anomaly in our data thus far. The school has all the variables for a large volume of mentions but has bounced out of the top five.
8 – Auburn University – (↑ 1 spot) It looks like the big win the previous week carried over to this week and the top theme was fans and media still ranting and raving about their quarterback’s performance.
7 – Ohio State University – (↓ 5 spots) While the school is dominating on the field they are also dominating in the news. Ohio State blew out the rest of the schools with over 13,000 news mentions this week.
6 – University of Alabama – (↓ 5 spots) Surprisingly enough the school didn’t really generate buzz around their game this week and went down in the rankings. This goes to show that even top teams need to continually make storylines in order to receive mentions.
5 – University of Tennessee – (↓ 2 spots) The school took a tough loss this week and fans were not happy. The school ranked fifth in mentions across Twitter and news sources this week as they continue to make headlines.
4 – University of Michigan – (↑ 4 spots) Coming close to being upset got a lot of fans talking on Saturday. The school had the largest spike in mentions on Saturday. Interesting enough the Michigan football program has had the most mentions on Facebook across all schools for the past two weeks.
3 – University of Oklahoma – (↑ 16 spots) The biggest jump of the week goes to Oklahoma. Once again, we are chalking this up to fans waking up and realizing that it is football season again as their overall mentions, sentiment, and discussion increased throughout the week.
2 – Louisiana State University – (↑ 4 spots) LSU was able to leave Austin, TX with a win and their fans were proud of the team’s on-field success. The school received more mentions on Saturday than their opponent but unfortunately didn’t create the buzz that Texas was able to with a home game which left them just outside of the number one ranking.
1 – University of Texas – (↑ 4 spots) While the school suffered a tough loss, they received the most mentions in college football this week with roughly 54,000! Hosting the game of the week has its perks, one of which is the ability to develop a lot of hype. A strong program, with a large fanbase, and a big game is the perfect recipe to get people talking across all the country.
Hopefully these rankings are giving you insight to the digital college football landscape. Stay tuned to week 3 insights next week after another exciting weekend of football!
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