Thursday, September 19th, 2019 | 7 min read
Welcome back to another edition of Sprinklr’s Top-25 college football programs according to Sprinklr data. For 13+ weeks we’re using Sprinklr Modern Research to analyze online conversations about college football across social media, news sites, blogs, and forums. This week, there weren’t any match ups between ranked opponents, but there was still plenty of drama.
As always we’ll look at how some of the craziness on the football field played out across modern channels as show some insightful stats. However, we’re changing up the format a bit here. We’ll give you our top-25 rankings based on overall mentions across social media, news sites, blogs and forums before we dive into a summary of interesting insights.
1 – Louisiana State University – (↑ 1 spot) – 50,115 mentions
2 – Ohio State University (↑ 5 spots) – 45,961 mentions
3 – University of Alabama (↑ 3 spots) – 44,688 mentions
4 – University of Florida (↑ 12 spots) – 29,505 mentions
5 – University of Texas (↓ 4 spots) – 28,395 mentions
6 – University of Tennessee (↓ 1 spot) – 27,080 mentions
7 – University of Oklahoma (↓ 4 spots) – 26,161 mentions
8 – Clemson University (↑ 1 spot) – 21,677 mentions
9 – Penn State University (↑ 8 spots) – 20,935 mentions
10 – University of Miami (↑ 3 spots) – 18,757 mentions
11 – Florida State University (- 0 spots) – 18,218 mentions
12 – University of Kentucky (↓ 2 spots) – 17,968 mentions
13 – University of South Carolina (↑ 5 spots) – 16,689 mentions
14 – University of Kansas (not ranked) – 15,077 mentions
15 – University of Michigan (↓ 11 spots) – 13,944 mentions
16 – University of Iowa (↓ 2 spots) – 13,120 mentions
17 – University of Georgia (↑ 4 spots) – 12,130 mentions
18 – University of Nebraska (↓ 8 spots) – 11,835 mentions
19 – Michigan State University (not ranked) – 11,573 mentions
20 – University of Maryland (not ranked) – 11,116 mentions
21 – Iowa State University (not ranked) – 10,765 mentions
22 – Indiana University (not ranked) – 10,250 mentions
23 – University of Minnesota (not ranked) – 10,120 mentions
24 – Auburn University (↓ 16 spots) – 10,037 mentions
25 – West Virginia University (- 0 spots) – 9,943 mentions
Kansas, Iowa State, and others make their first appearance in the Sprinklr top-25
This week’s rankings had several teams getting boosts in mentions that they hadn’t seen all year. Each one had a common theme – there was a storyline line. Because this data study includes all Power-5 conference teams (Big Ten, Big 12, SEC, ACC, and the Pac-12) it’s safe to assume that all schools have fan followings and are all in the national spotlight to some extent. So what makes some schools be mentioned more week-over-week? It’s about what storyline they produce. Kansas, not really known for their football program and not even close to our top-25 in the first couple of weeks, soured up to number 14 after they won their first road game in over eight years. After drilling into the data nothing else changed over the past weeks with Kansas – the same sources were dominant, they saw the typical right-skewed bell curve in week mention breakdown, etc. And if we look at other teams that also weren’t in the top-25 last week the commonality between all of them is that they were a headline of the week (i.e. Michigan and Maryland who were upset). The bottom line – content is king. What happens on the field can directly impact your presence on social that week.
Michigan stays in the rankings even though they had a bye week…
Here is the other thing. A few select universities are always going to find their way into the Sprinklr-Top 25. These schools are the powerhouse programs that have had a history of football tradition (Ohio State, Alabama, Texas, etc.). Michigan, who had a bye week, still came in at number 15 this week. Without a game, they still generate storylines. Diving into the thousands of mentions from the week using Sprinklr’s AI we were able to find that the top two themes were around questions with the team’s offense and the big matchup the following week. So far, we’ve seen that these type of programs are always in conversation across all channels. When you look at the share of voice breakdown by channel you’ll see all of these schools near the top in each category week-over-week. See a few examples below.
Tennessee stays in the top-10
The team got their first win of the season by shutting out their opponent. Without any real big storylines we expected to see Tennessee drop in the rankings but they remained in the top 10! Rocky top fans seem to love talking about their team – win or lose. They are an interesting case study though. The first two weeks saw a fair amount of negative sentiment and we assumed it was a traditionally strong team having a poor season. This goes along with the theory that win or lose, if you are a big story people are going to talk about you. The dominant performance this week, however, is making us question this theory. As we compile more information throughout the season it will be interesting to see where this team lands as well as others that are in the same boat.
As always, we’ll be providing more insights as the season goes on!
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