Friday, September 27th, 2019 | 6 min read
Welcome to week four of Sprinklr’s analysis of the top 25 most talked-about college football teams! We’ve analyzed hundreds of thousands of mentions of college football across social media, news sites, blogs and forums using Sprinklr Modern Research.
In case you didn’t read the first three blogs here is the biggest takeaway: good or bad, if it’s a big headline, people are talking about it. What started as an observation in the beginning is turning out to be a pretty accurate theory in terms of estimating where teams fall in the rankings. In our analysis below, we’ll dive into some of the biggest stories using Sprinklr’s Intuition AI – our machine learning capabilities – to find some key insights.
1 – University of Michigan – (↑ 14 spot) – 56,926 mentions
2 – Ohio State University (- 0 spots) – 46,905 mentions
3 – Louisiana State University (↓ 2 spots) – 39,348 mentions
4 – University of Florida (- 0 spots) – 32,979 mentions
5 – University of Wisconsin (not ranked) – 26,923 mentions
6 – University of Tennessee (- 0 spots) – 24,460 mentions
7 – University of Texas (↓ 2 spots) – 22,537 mentions
8 – Washington State University (not ranked) – 22,496 mentions
9 – Clemson University (↓ 1 spot) – 19,399 mentions
10 – University of Georgia (↑ 7 spots) – 17,538 mentions
11 – University of Oklahoma (↓ 4 spots) – 16,925 mentions
12 – Auburn University (↑ 12 spots) – 15,977 mentions
13 – University of Pittsburgh (not ranked) – 15,621 mentions
14 – University of Nebraska (↑ 4 spots) – 14,881 mentions
15 – University of Kentucky (↓ 3 spots) – 14,579 mentions
16 – Arizona State University (not ranked) – 13,701 mentions
17 – Florida State University (↓ 6 spots) – 13,336 mentions
18 – University of Utah (not ranked) – 12,346 mentions
19 – University of South Carolina (↓ 6 spots) – 11,757 mentions
20 – University of Arkansas (not ranked) – 11,704 mentions
21 – University of Oregon (not ranked) – 11,645 mentions
22 – Texas A&M University (not ranked) – 11,402 mentions
23 – University of Southern California (not ranked) – 11,306 mentions
24 – West Virginia University (↑ 1 spot) – 11,009 mentions
25 – Michigan State University (↓ 6 spots) – 10,799 mentions
Michigan Soars Up the Rankings with a Tough Loss
Michigan moved up 14 spots this week to number one after their tough game in Madison, Wisconsin. Looking at the daily mentions, Michigan saw the biggest spike on Saturday. However, like we’ve seen before this season, all mentions aren’t equal and using Sprinklr’s Artificial Intelligence Engine we saw the negative sentiment jump over the positive sentiment for most of the week. It will be interesting to see how the story develops the rest of the season and if/when there are more positive than negative sentiment messages.
Ohio State Continues to Dominate without any major storylines
Like we discussed last week, there are certain programs that are simply always in the headlines and Ohio State is one of those schools. Without any real hype in the first four weeks the school has remained high in the rankings and what is really impressive is their share of voice in the news.
The chart has looked like this each week and shows that Ohio State is getting more news coverage than any other school by a high margin. The news source that wrote about them the most was thehillnews.net with over 300 mentions of Ohio State throughout the week. It will be interesting to see if they can keep this up but with a prime time game on national television this week we’re sure they’ll be in the news just as much if not more.
We’ve gathered quite a bit of data over the first four weeks of the season around the demographics of the college football audience on modern channels. Here are a few of them.
It’s a pretty even split between men and women talking about college football. This is a great insight as many advertisers and marketing leaders undervalue the presence that females have in sports fandom and conversation.
The United States absolutely dominates the conversation across modern channels. We usually don’t see this type of discrepancy in audience distribution by country but it’s a testament to how big the sport is in the US and how it doesn’t really have much international appeal.
Now the distribution of messages by state is the most interesting to me. The top three states are Texas, Florida, and California. Coincidentally, these are also three of the best states that college football players are recruited from. Now I’m not saying there is causation here but pointing at the correlation. It’s interesting that the states that get recruited a lot are also the ones that are talking about college football. The counter-argument is that all three of these states have several Power-5 schools in them so that may just be having more schools to talk about. Regardless it’s an interesting finding.
These are just a few of our findings from this week. Tune in again next week to see even more insights from Sprinklr’s Modern Research product.
Ce site web utilise des cookies pour vous vous assurer une expérience de navigation optimale.OK En Savoir Plus
Diese Internetseite verwendet Cookies, damit Sie die Funktionen der Website optimal nutzen können.OK Weitere Informationen finden Sie hier
Este sitio web usa cookies para asegurarnos que usted reciba la mejor experiencia en nuestro sitio web.OK Aprenda más