Wednesday, October 16th, 2019 | 10 min read
We’re back for week 7 of Sprinklr’s Top-25 most talked about college football teams. As upsets occurred on the field Saturday, Sprinklr’s analysis revealed interesting changes in the weekly rankings. We’ve analyzed hundreds of thousands of mentions of college football across social media, news sites, blogs and forums using Sprinklr Modern Research. Here are the most mentioned teams from last week along with some key insights.
1 – Louisiana State University – (↑ 6 spots) – 21,644 mentions
2 – University of Oklahoma (↑ 2 spots) – 18,411 mentions
3 – University of Florida (↓ 1 spot) – 18,227 mentions
4 – Ohio State University (↓ 3 spots) – 17,695 mentions
5 – University of Michigan (- 0 spots) – 13,483 mentions
6 – University of Texas (↑ 4 spots) – 12,402 mentions
7 – University of South Carolina (↑ 9 spots) – 12,197 mentions
8 – Penn State University (↑ 6 spots) – 9,421 mentions
9 – University of Alabama (↓ 3 spots) – 8,048 mentions
10 – University of Notre Dame (↓ 1 spot) – 7,882 mentions
11 – University of Tennessee (↑ 1 spot) – 7,612 mentions
12 – Clemson University (↓ 4 spots) – 6,104 mentions
13 – University of Wisconsin (↑ 2 spots) – 5,946 mentions
14 – Georgia Tech University (not ranked) – 5,503 mentions
15 – University of Oregon (not ranked) – 5,348 mentions
16 – University of Miami (↑ 3 spots) – 5,124 mentions
17 – University of Nebraska (↓ 6 spots) – 4,904 mentions
18 – University of Iowa (not ranked) – 3,655 mentions
19 – Purdue University (not ranked) – 3,628 mentions
20 – University of Georgia (not ranked) – 3,557 mentions
21 – Baylor University (↓ 3 spots) – 3,188 mentions
22 – University of Minnesota (↓ 1 spot) – 3,115 mentions
23 – Texas Tech University (not ranked) – 2,887 mentions
24 – University of Louisville (not ranked) – 2,738 mentions
25 – Texas A&M University (not ranked) – 2,694 mentions
Overall Mentions are Down this Week
In what seemed to be an exciting Saturday of football with a major upset to Georgia, the Red-River rivalry, as well as several ranked matchups we expected this to be one of the highest weeks in overall mentions. However, this week, as well as last week, saw relatively steep declines in overall mentions.
When diving into the data, nothing looked that out of the ordinary. Twitter and news sources dominated above others, the weekly mentions curve was normal, and the audience demographics matched up with previous weeks. This leads us to three possible theories as to why this has happened.
So basically, overall volume is just as unpredictable as the outcomes on the field. Hopefully, at the conclusion of this season we’ll be able to have a more accurate model for predicting overall volume.
The Big Ten Conference is Buzzing
Eight of the Sprinklr’s top-25 most mentioned teams are out of the Big Ten. The SEC is a close second with seven but after that the next closest conference has three teams. Even teams like Purdue and Minnesota who don’t typically gain a lot of TV or news headlines were up in mentions this week. Both the SEC and Big Ten had prime time, ranked matchups this week so they both had the same fire power of content. It really does appear that content is king, as we have been saying. Fans tend to talk about the biggest games of the week and less/if at all about the games that have little impact or talent (not going to call any schools out but you know who you are). Schools should be scheduling big-time match-ups not just for TV rating but also for the increase in conversation on modern channels.
I always like to see where these messages are coming from. It’s always interesting to see these audience demographics in relation to the regions associated with the teams. For example, did you know that most mentions of the University of Michigan this week came from Maryland, not Michigan? In fact, both Texas and California had more messages about the university than the state of Michigan. Why? A strong case can be made that schools like the University of Michigan with large alumni bases have fans across the country. However, this is the exception and not the rule. When looking at schools like Texas, Alabama, Oklahoma, and several others it was the home state that posted the most messages about the school. In our season wrap up it will be interesting to see if this hold true for the entire season or it was a sample size of one week that was simply a data anomaly.
But let’s not forget that college football’s audience is predominantly based in the United States. A little over 70% of all messages came from the United States across all college football teams. It’s clear that the rest of the world is spending their Saturdays doing things other than watching American football. But it’s also a testament to the popularity it does have in the United States. Overall, college football has 262,000 mentions in a down week. Compare that to the Rugby World Cup that is a fairly popular world event only had roughly 150,000 mentions last week and you’ll see how ingrained college football is in American culture.
Negative Sentiment Actually Surpasses Positive Sentiment for Losing Teams
Earlier in the blog series, we noticed that teams that lost actually didn’t see a dramatic rise in negative sentiment as expected. This was a super interesting find and led us to believe that fans are actually more positive than we thought on modern channels. That wasn’t the case this week. We looked at the sentiment of teams that lost some of the biggest games of the week and saw that ALL of them saw the negative sentiment curve cross the positive sentiment curve on Saturday. Take a look:
Personally, I think this is due to the fact that school’s fan and alumni bases are getting to the point in the season where they are either fed up with the team or they are disappointed in a game that had major implications (Georgia losing to unranked South Carolina). Either way, this is something that we will continue to track as conference play heats up and more major matchups unfold.
Check out Sprinklr’s blog next week to see how share of voice changes. Here’s what I’m projecting as next week’s top 5:
1 – University of Michigan
2- University of Alabama
3 – Penn State University
4 – Arizona State University
5 – University of Oregon
Ce site web utilise des cookies pour vous vous assurer une expérience de navigation optimale.OK En Savoir Plus
Diese Internetseite verwendet Cookies, damit Sie die Funktionen der Website optimal nutzen können.OK Weitere Informationen finden Sie hier
Este sitio web usa cookies para asegurarnos que usted reciba la mejor experiencia en nuestro sitio web.OK Aprenda más