Back
Products
Modern Marketing Modern Advertising Modern Research Modern Care Modern Engagement CitizenXM Core Platform Sprinklr APIs
Back
Welcome to Sprinklr
A.I Explore All Products Customers Stories Subscribe
Back
About Sprinklr
Story Culture Newsroom Career GDPR Trust Sustainability Legal
Back
Popular Links
The World’s Most Influential CMOs Forrester Wave Events Sprinklr Blog Sprinklr Magazine Knowledge Portal Get the App
Contact Sales
Privacy Terms Modern Slavery Statement Impressum Preference center
English

Here’s How the DNC Played Out on Social Media

Friday, July 29th, 2016 | 4 min read

Eight years ago, Hillary Clinton cracked the glass ceiling. Earlier this week, she took a bat to it, becoming the first woman to win a major political party’s nomination for president.

This historic moment has spawned a lot of conversation, but it’s not the only thing people are talking about. The nation is paying close attention to the DNC as a whole, discussing the myriad speakers and the national issues that are top of mind this election season.

This week we teamed up with Twitter to monitor the social conversation, and uncover what the digital electorate cares about most.

—

The emojis associated with the DNC are very different than those that were popular during the RNC—perhaps because of the more hopeful, positive messaging at this week’s event.

Here’s How the DNC Played Out on Social Media: Emojis

Date Range: 7/24 – 7/27

Similar to the RNC, however, the most popular topics on Twitter as of Tuesday were foreign affairs, terrorism, and racial issues—accounting for more than 50% of the conversation.

Here’s How the DNC Played Out on Social Media: Issues bar chart

Date Range: 7/23 – 7/26

By Wednesday, national security emerged as a key issue in Philadelphia, which drove considerable, related discussion on Twitter.

Here’s How the DNC Played Out on Social Media: issues bar chart 2

Date Range: 7/24 – 7/27

The chart below shows how conversation topics changed over the first three days of the convention.

Here’s How the DNC Played Out on Social Media: issues line graph

Date Range: 7/25 – 7/28

The conversation on Thursday night varied more than the previous night, with the economy, gun control, and terrorism spiking in share of voice–perhaps in response to Hillary’s mentions of these issues in her acceptance speech.

Here’s How the DNC Played Out on Social Media: Issues line chart 2

Date Range: 7/26 – 7/29

The speaker lineup at the DNC featured some of the most important political figures in the country. Not surprisingly though, Hillary Clinton drove the bulk of the online conversation.

Here’s How the DNC Played Out on Social Media: speaker bar chart

Date Range: 7/25 – 7/28

Here’s How the DNC Played Out on Social Media: Speaker share of voice line graph

Date Range: 7/25 – 7/28

Candidate share of voice: Hillary is 46 for 50.

Despite the ample chatter about Donald Trump calling on Russia to hack Clinton’s email server, Hillary dominated the conversation in nearly every state.

Here’s How the DNC Played Out on Social Media: Candidate state heat map

Date Range: 7/25 – 7/28

But during Clinton’s acceptance speech on Thursday night, everyone was focused on her.

Here’s How the DNC Played Out on Social Media: Candidate state heat map 2

Date Range: 7/28 at 11:30pm, 2 hr view

—

Now that Twitter has played a central role in an actual convention speech, and with the candidates trading digital barbs on a daily basis, it’s clear just how important the platform is to the election. As the campaign hits the home stretch, observers (including brands) can use Twitter for a strategic advantage of their own: up-to-the-minute insights on who, and what, the country is talking about at any given time.

Ce site web utilise des cookies pour vous vous assurer une expérience de navigation optimale.

OK En Savoir Plus

Diese Internetseite verwendet Cookies, damit Sie die Funktionen der Website optimal nutzen können.

OK Weitere Informationen finden Sie hier

Este sitio web usa cookies para asegurarnos que usted reciba la mejor experiencia en nuestro sitio web.

OK Aprenda más

Pin It on Pinterest

Share This