Friday, January 31st, 2020 | 2 min read
At Sprinklr, we talk a lot about helping brands connect with customers across modern channels like Twitter, Facebook, Reddit, and WeChat. But, did you know that we also support effective email marketing? We understand that B2B marketers rely on email to build authentic, long-term business relationships in a cost-effective way.
In this blog, I’ll explain how brands can combine innovative technology like AI with customer data to create a strong B2B email marketing strategy that drives leads and increases revenue.
Email marketing allows B2B marketers to educate and nurture their leads at scale. And with the right email sequence and strong calls-to-action, marketers can warm up their leads and move them through the sales cycle. In fact, 87 percent of B2B marketers use email marketing to generate new leads.
Sprinklr Modern Marketing helps marketers plan, build, and execute effective email campaigns at scale. At Sprinklr, we say we “drink our own champagne” because we use our Sprinklr platform internally across all of our customer-facing departments. We only use Sprinklr for email marketing, engagement, listening, PR insights, customer care, research, content planning and more. Here’s an example of how Sprinklr’s own internal marketing team leveraged the Sprinklr platform for deploying an effective email marketing campaign to power a six-part AI webinar series.
The email invite was designed with powerful subject lines, relevant feature images, personalized greetings, responsive, well-designed layout, and stand out CTAs that helped drive engagement and increased registrations for the webinar.
As Sprinklr’s own use case shows, it’s possible to create an omnichannel marketing campaign in Sprinklr that uses email as a crucial channel for generating and nurturing leads. And of course, after any campaign, you should look at your results and constantly test/improve based on engagement metrics. Just because your email is opened doesn’t mean your customer is engaged. If you’re interested in learning more about Sprinklr Modern Marketing, request a demo here:
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