Passion, Purpose, and Happiness: Employee Advocacy at Sprinklr

Earlier this month, I had the opportunity to speak on a career panel – titled “Life after CSR (Corporate Social Responsibility) – with the Corporate Volunteers of New York (CVNY).”

Pamella Rodrigues, Global Volunteer Program Manager, AIG; Dasle Kim, Employee Advocacy Manager, Sprinklr; Lee Fabiaschi, Manager, Strategic Alliances, Discovery Education; Maura Thompson, Program Manager, Noggin at Viacom; Carly McCoy, Principal, M&A Transaction Services, Mercer

Founded in 1972, CVNY is a coalition of over fifty major NYC corporations that recognize the critical importance of volunteerism and corporate social responsibility in the communities in which we all work and live.

The panel was a thoughtful, open discussion among CVNY members who share a strong passion for CSR and their careers. Below are some discussion questions we addressed, along with some of the insights that the panelists offered:

What is your career story arc?

Have an intentional vision and plan for where you are today, where you want to be, and how to prepare for your future.

What is your unique value proposition?

What areas/fields do you specialize in? Are you a Subject Matter Expert (SME)? If not, what are the courses and projects that will make you one? Learn how to clearly articulate the value that only you can add thanks to your education, experience, and skills.

What company do you want to work for?

Learn the in’s and out’s of the company you want to work for through research, and more importantly, by talking to employees and alumni of the organization. What is the culture and team dynamic? Look for the companies with missions and values that align with your own.

CVNY Members at the Yankees Game May 8, 2019

Using the Power of Sprinklr for Employee Advocacy

That last piece has always been important to me. I admire companies that have a strong sense of purpose; a mission and values that are aligned to my own personal values. Within these purpose-driven companies, I’ve always taken on purpose-driven roles. My personal purpose and passion? Employee advocacy.

In my current role, I identify Sprinklr employees (Sprinklrites, as we like to say) who are passionate about our mission and values. I empower those people to share our company’s story in an authentic, compelling way – both internally and across the digital channels we use to communicate with the rest of the world.

To do so, I use Sprinklr’s listening and engagement capabilities to follow the conversations employees are having day to day, understand what employees care about, and launch initiatives that connect employees to the Sprinklr’s brand (Check out #SprinklrPets, #SprinklrActive, and #SprinklrLife for some fun highlights!).

Just last year, we activated our global offices to celebrate our 9th Birthday and even competed in the Fortnite Dance Challenge.

But none of this would be possible if we didn’t have a strong culture and people who truly believe in our mission while living our values day in and day out. I’ll never forget our CEO Ragy Thomas’s keynote speech at ASKO (our Annual Sales Kick-Off) in January. He said, “Promise me you’ll have the happiest year ever.” We’re focused on building one of the best cultures in the business, and I couldn’t be more excited for the journey.

Explore careers at Sprinklr.

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