Pride Month may be coming to an end, but at Sprinklr, we wear our Pride all year long! As an inclusive company that welcomes people of all stripes, we’re sharing the love by highlighting top brands doing their part to make the world a brighter place.
Here are five companies worthy of praise during Pride 2019.
There’s one company in particular that stands out for its dedication to building inclusive workplaces where all employees are welcomed and supported: Deloitte.
Deloitte is well-known for its commitment to employees, which regularly garners awards and recognition for the company. In addition to being celebrated as a great place to work in general, Deloitte has achieved a perfect score of 100 percent on the 2019 Corporate Equality Index.
The survey is produced by the Human Rights Campaign Foundation (HRC) to identify workplace policies that promote LGBTQ equality among employees.
Deloitte sets a strong example for business leaders looking to build inclusive cultures.
In addition to corporate initiatives aimed at making all employees feel welcome, a number of companies have rolled out products and events this month in celebration of their customers. Here’s an example from the food and beverage sector.
As the first spirits brand to celebrate the community 38 years ago, Absolut has a long history of LGBTQ support. The company continues to stand for equality, and commemorated the 50th anniversary of the Stonewall Riots this year with a campaign marking the past, present, and future of LGBTQ inclusion.
— ABSOLUT VODKA (@ABSOLUTvodka_US) June 15, 2019
Absolut partnered with non-profit LGBTQ media advocacy organization GLAAD to present multiple Pride events in New York City, as well as Pride-themed happy hours in New Orleans, Los Angeles, and St. Petersburg, FL. The brand also introduced Absolut Rainbow, a specially designed bottle of vodka, hand-painted in a rainbow of colors that will be available throughout the entire year, showing that pride can’t be contained by a single month.
This year, Macy’s ran its 10th annual national Pride + Joy campaign, which included partnerships with The Trevor Project and NYC Pride, participation in Pride parades throughout the U.S., in-store events, and exclusive merchandise.
Macy’s customers can lend their support to The Trevor Project by purchasing items from a three-piece capsule collection by INC International Concepts, including rainbow-themed T-shirts, tank tops, and socks. The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBT youth. Additional Pride merchandise is also available for sale in Macy’s from various brands in multiple product categories, including clothing, jewelry, and housewares.
To say our Macy’s family is honored to sponsor #TrevorLIVE and support the @TrevorProject, would be an understatement. Together with our CEO Jeff Gennette, we witnessed the power of coming together to support such an amazing cause. #MacysPride https://t.co/pNGOPgpGW9 pic.twitter.com/a9K5BdRPeW
— Macy's (@Macys) June 18, 2019
Kohl’s, the all-American department store with finds for the whole family, stays true to its base with a selection of Pride offerings for customers of all ages. Families can purchase matching shirts available in a range of styles and sizes to fit each member. Kohl’s also has rainbow-themed jewelry, shoes, and other items available for Pride month, including Converse Chuck Taylor All Star Rainbow sneakers.
In addition, the brand is making a $100,000 donation to The Trevor Project to support life-saving programs for the LGBT community.
Go to any Pride parade and you’ll see a kaleidoscope of color, from fanciful wardrobes to next-level makeup. Maybelline is doing its part to inspire fans with the help of Celebrity Makeup Artist Vincent Oquendo and other influencers creating Pride-worthy looks with the hashtag #MNYPRIDE. LGBTQ community members are also sharing their personal stories with Vincent to create more open conversations around gender identity this month.
New #pride makeup tutorial! Watch @MakeupVincent create a monochromatic look on transgender model, Dominique Castelano (dominiquevc_ on IG) while Dominique opens up about staying true to herself and celebrating her past. #mnypride 🌈
— Maybelline New York (@Maybelline) June 19, 2019
With just a few days left of Pride Month, there are so many examples of people and companies doing their part to create a more welcoming world. From business-centric initiatives to support employees, to global campaigns spreading messages of love with people everywhere, we’ve come a long way in the 50 years since Stonewall.
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