Friday, April 12th, 2019 | 4 min read
After nearly a decade, we have arrived at the beginning of the end for HBO’s award-winning series, Game of Thrones. And just like Jon Snow, we know nothing.
GoT fans have made countless predictions since the cliff-hanger closing scene in season 7, nearly two years ago. The most popular questions are stark, but straightforward:
As we all know, when you play the game of thrones, you win or you die. So what are all of the little birds predicting for the final season?
We’re here to find out.
Which characters will draw the loudest conversations? Which plot twists will spur the most digital heartache? Tune in each week to find out.
To tide you over through the weekend, we’ve shared some of our pre-premier findings below. See which characters and Houses are driving the bulk of online chatter, and check out who social media users love (and, of course, hate) the most.
(Check out our research methodology below)
Jon Snow / Aegon Targaryen
Daenerys Targaryen – also known as Khaleesi, Protector of the Realm, Lady Regent of the Seven Kingdoms, Breaker of Chains, Mother of Dragons, Daenerys Stormborn (maybe cool it on the nicknames, Dany)
The Night King
Jaime Lannister – also known as The King Slayer
Brienne of Tarth
We wish your beloved characters good fortune in the wars to come.
We used Sprinklr Research and Sprinklr Display to rank the most popular characters, houses and theories mentioned on Twitter in the past three months.
We aggregated all messages containing ( “game of thrones” OR “#gameofthrones” OR “#got” OR #forthethrone OR “#gots8” OR “#gameofthronesseason8” OR “@gameofthrones” ). We then applied an additional keyword search to analyze any mentions of the remaining characters and house names. These additional keywords are called “Sprinklr Themes” – allowing you to slice and dice your listening topic mentions & turn unstructured data into structured data.
We organized all of this real-time data with the Sprinklr Display product in order to tell a visual data story that ranked the most popular family houses and remaining characters mentioned in the last 30 days on Twitter, from March 9th 2019 to April 7th 2019.
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