Monday, May 6th, 2019 | 3 min read
Telling a compelling story is (or at least should be) a high priority for all brands. Doing so, however, requires more than landing on a strong message and developing creative materials to support it.
It requires organization. Lots of it.
After all, brands today must communicate with audiences on an ever-evolving range of modern channels – from social networks, to messaging apps, to good old fashioned email.
It can be a lot to keep track of, but Sprinklr helps brands stay organized and build agile, powerful content marketing operations that reach the right people in the right places.
We’re proud to say that the experts are continuing to take notice.
In its May 2019 report, “The Forrester Wave™: Content Marketing Platforms For B2C Marketers,” Q2 2019, Forrester Research, Inc. lists Sprinklr as the Lone “Leader” in the industry – the highest possible designation.
In addition to the Content Marketing Platform wave, Sprinklr has been named a Leader by Forrester in Social Media Management Solutions, Social Advertising Technology, and Social Listening Platforms. (Fun fact: we’re the only platform to achieve this)
 The Forrester Wave™: Social Media Management Solutions, Q2 2017, The Forrester Wave™: Social Advertising Technology, Q3 2017, The Forrester Wave™: Social Listening Platforms, Q3 2018
Sprinklr helps the world’s largest brands communicate with their audience – customers and potential customers alike – on the platforms they prefer. And as the Forrester report notes, “Sprinklr is a good fit for large consumer brands that want to communicate and respond quickly across many digital channels.”
Forrester also recognizes how Sprinklr, despite our foundation in social, helps brands market across all relevant modern channels. Our content marketing platform, the report says, “Is designed to extend well beyond purely social use cases to encompass marketing use cases that span the enterprise, and it connects to content management systems for web and email as well.”
“As one of the few CMPs that also focuses on publishing, Sprinklr is able to tell a credible story of ongoing and real-time optimization of content plans against performance that few other vendors can.”
In our view, the report also calls out how Sprinklr not only empowers brands to build a wide-ranging content operation, but also measure its performance.
The report notes, “Sprinklr combines data from its social listening capabilities; its tracking of brand content on social, web, and email; and its integration with customer profiles in order to give marketers an understanding of how their content is actually performing and what they should do.”
We’re thrilled to be named a Leader by Forrester, and we want to share our excitement by showing what Sprinklr can do for your content operation (and for your brand as a whole).
Sign up for a demo today and check it out for yourself!
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