Tuesday, August 21st, 2018 | 3 min read
In today’s social-centric world, brands must be more responsive than ever as customers share a steady stream of thoughts about the products and services they use. With so many people voicing their opinions, how can brands keep up with the conversation?
The answer has emerged: social listening.
New technology has empowered brands to keep a close ear on the social conversations that matter most, a trend that has allowed even the largest companies to reach their customers as individuals – not just data points.
At Sprinklr, we take pride in helping brands capture the most relevant online chatter. In its August 2018 report, The Forrester Wave™: Social Listening Platforms, Q3 2018, Forrester, Inc. lists Sprinklr as a “Leader” in the industry.
The report, which evaluated ten social listening providers based on 40 criteria, notes, “Sprinklr uses its foundational listening tool to amplify the value of its social suite.”“[Sprinklr] leverages its extensive social data sources and tech integrations to deliver a core listening product that feeds into 6 clouds spanning 40 social-centric modules such as publishing, customer care, and advertising, giving its listening capability wider reach within enterprises.”
Sprinklr has also been named a leader in The Forrester Wave™: Social Media Management Solutions, Q2 2017, The Forrester Wave™: Content Marketing Platforms, Q2 2017, and The Forrester Wave™: Social Advertising Technology, Q3 2017.
At Sprinklr, we understand how important it is for brands to understand – and ultimately reach – their customers as real humans, and we’re proud to connect brands to the 350 million sources of public conversations, and help them make sense of the chatter.
We’re constantly working to strengthen our social listening offerings so that brands can improve their social media management capabilities and create better customer experiences at every turn.
Learn how you can listen in and use that knowledge to make – and keep – customers happy.
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