Tuesday, April 16th, 2019 | 3 min read
Global brands face a number of challenges in the business world: language barriers, trade agreements, and international regulations just to name a few.
There are less obvious hurdles as well.
As social media establishes itself as the playing field for brands, the limitations of many Social Media Marketing Solutions (SMMS) become more apparent.
Consumers in different regions prefer different social media channels, so brands need to be available on each one. When a company has customers spread around the world, it’s vital to have an SMMS system that can reach everyone on their preferred social media network.
To make sure they can serve their entire global audience on social media, brands should choose an SMMS software that integrates as many social media channels as possible. For this reason, Sprinklr supports more than 25 different social media platforms (from Facebook to Snapchat to Tencent Weibo) and 10 messaging channels (from WhatsApp to Facebook Messenger to Reddit Direct Messaging) – more than double the amount supported by other SMMS providers in our category.
We understand how important it is to meet customers where they are, and that, of course, the social media channels on which they research products, interact with brands, and look to peers for buying advice. If you choose a solution that doesn’t integrate with regional social media networks, you’re neglecting customers in those locations.
At Sprinklr, this is an unacceptable proposition. We work hard to forge partnerships with social media channels worldwide to ensure that all of our customers can support all of their customers.
Providing truly local customer service goes beyond regional social media network integrations – although that’s an important first step. The next step is creating localized user interfaces and offering local language support for social search and listening activities.
Global brands typically have local teams serving each market in which they operate. By working with a SMMS platform in each business unit’s native language allows them to more proactively identify and accurately respond to customers online.
Sprinklr creates a seamless customer care experience by customizing user interfaces according to regional demands, while breaking down language barriers, which helps employees focus on providing stellar customer service instead of having to translate content or work with software tools that weren’t designed for their particular markets.
As a global company ourselves, we understand the challenge of keeping everyone in sync across borders. This ethos inspired us to create an environment where collaboration thrives, no matter who’s working where.
At Sprinklr, our goal is to be the partner that enterprises rely on when they need a helping hand. We want to be the solution to all customer care demands, even if the problems aren’t always obvious at the time. To do this, we’re constantly adding new features to further our position as the most complete SMMS platform. See what you’ve been missing.
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