Leadership, Marketing, Social Data

Happy Anniversary, Sprinklr – here’s to the next 10 years of making customers happier!

Grad Conn

September 25th, 2019

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4 min read

On September 24th, Sprinklr celebrated its 10-year anniversary (follow the celebration with #Sprinklr10), and a decade of enabling brands to make their customers happier. As I look back at the company’s history and my last two years here, one of my highlights was working with our Chief Culture & Talent Officer Diane Adams to codify The Sprinklr Way – the company’s values for working, living, and being. 

Sprinklr’s CEO/Founder Ragy Thomas spoke about the importance of culture with our board member John Chambers at the Collision Conference. 

According to Ragy: “The biggest success that Sprinklr has is our core DNA. Our core DNA is culture. Our culture has three parts to it. The first one is we are absolutely obsessed with customers and their success. The second thing is we treat everyone at Sprinklr like family. And three, we create high-quality work and take pride in everything we do.” 

The keystone of The Sprinklr Way is our five core values, which are actually written on all of our business cards (we each have 5 different cards, one for each core value). Those core values are: 

1- It’s OK. Be fearless.

2- Sprinkle, don’t shout. Keep moving forward.

3- Fix it, don’t complain.

4- Never, ever give up. Ever!

5- Passionately, genuinely care.

Sprinklr’s Original Dell Server from 2009, located in Ragy’s spare room.

The Next 10 Years 

In the next decade, Sprinklr will continue to lead and define the front office software industry with its unified platform that has been built from the beginning to help the world’s largest brands create great customer experiences. Sprinklr has always understood that the secret to customer happiness isn’t magic – you make your customers happier by giving them a great customer experience.

But how do you consistently create great customer experiences? You listen to your customers, you learn from them, and you use this insight to show them love.

The problem? Most organizations have invested in a set of disconnected point solutions for marketing, others for sales, and still others for customer care. These point solutions inevitably create silos, inefficiency, and a disappointing customer experience. It’s a mess – there’s no way to connect Listen to Learn to Love.

The solution is unified – you can create great customer experiences with a unified customer experience platform. And today, with a decade of perfecting our platform behind us, the momentum in the market is clear – Sprinklr is the choice of companies who want to make their customers happier.

It’s really interesting to be in a company at this stage of development (+$300M in revenue and growing like a weed) and set the foundation stones that will be guiding our teams in the 2020s when we’ll be a multi-billion dollar enterprise. It’s pretty humbling when you think about it — 70 of the 100 companies on the Forbes 2019 World’s Most Valuable Brands list are Sprinklr customers and this number is rapidly growing. None of this could have been achieved without the tremendous work of our employees who embody The Sprinklr Way every day. 

There’s never been a time in Sprinklr’s history when the future looks this bright and it’s so clear that our bold vision is paving a new way to help brands create memorable customer experiences. As Dr. Emmett Brown says, “Roads? Where we’re going we don’t need roads.”