Tuesday, June 25th, 2019 | 4 min read
In our recently released report, The World’s Most Influential CMOs 2019, there are plenty of familiar faces in the Top 10. Unilever legend Keith Weed nabbed the #1 spot for the third consecutive year, while industry stalwarts Marc Pritchard, Ann Lewnes, and Raja Rajamanar retained impressive positions as well.
As the list goes on, however, several new faces emerge. Indeed, this year’s report – which Sprinklr develops each year in conjunction with Forbes and LinkedIn – features six CMOs who landed on last year’s Forbes CMO Next list, an annual spotlight of up-and-coming marketing leaders who are shaping innovative brands and altering the marketing landscape as a whole.
Let’s take a look at some of the CMOs who made the jump from the CMO Next list to this year’s Most Influential CMOs ranking.
Ryan Bonnici shows how marketing prowess can be a young man’s game, having attained the CMO role at the age of 29. As he shapes the brand of the business solution review platform (formerly known as G2 Crowd), it’s no surprise that Bonnici prioritizes a healthy work/life balance, an especially important consideration for younger workers.
— Ryan Bonnici 👉 #CannesLions (@ryanbonnici) June 13, 2019
“It don’t care so much how my team gets the results,” he remarked at a recent conference. “It’s that they get the results.”
A veteran of HubSpot and Salesforce, Bonnici is bringing his fresh perspective to bear to drive impressive results for G2.
A fresh perspective can be everything. Heidi Browning – who served at McCann and Pandora, among other companies, before joining the NHL – is channeling her wide range of experience to bring the sport of hockey to younger generations of viewers.
— heidi browning (@Heidi_Golightly) June 13, 2019
Central to her strategy is social media – specifically, ensuring the NHL highlights are available on Gen Z-friendly platforms like Snapchat, and developing a “Hockey 101” video series with Snoop Dogg.
Browning’s approach honors the league’s rich history while keeping it relevant among viewers who are far more apt to watch content on their phone than on TV.
Tell me more!!! https://t.co/U62k0DHBPq
— Jen Rubio (@jennifer) May 30, 2019
One key to Rubio’s approach? Partnering with influencers, such as model Karlie Kross, to get the brand in front of younger consumers who are ready to buy their first set of grown-up luggage.
If Away’s billion dollar valuation is any indication, Rubio has the chops remain a highly influential CMO for years to come.
It’s a tall order to keep an iconic brand agile and engaging. Jennifer Sey has managed to do just that for Levi’s, whose recent Use Your Vote campaign tapped into the brand’s classic American style to encourage democratic engagement.
Great conversation at #IPGCannes2019 #UnstereotypeAlliance #Canneslion2019 … thanks for including me and @LEVIS to talk about telling new stories that include everyone! #PrideMonth2019 #useyourvoice #useyourvote pic.twitter.com/ckWyl19rpR
— Jennifer Sey (@JenniferSey) June 19, 2019
Sey, who climbed the Levi’s ranks for 20 years, has helped to drive topline revenue growth during her tenure as CMO, and helped oversee the rollout of the Levi’s Stadium sponsorship.
As a former US gymnastics champion, she’s no stranger to the spotlight. As an increasingly influential CMO, she’s ready for her next close-up.
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