Friday, March 9th, 2018 | 3 min read
International Women’s Day is becoming an undeniable force. Driven by hashtags that double as inspiring calls to action, social media chatter on March 8th was dominated by users celebrating women, discussing the challenges they face, and offering support and insights to help each other make progress.
To better understand the digital conversation, Sprinklr pulled relevant Twitter data from March 8th, 2018 – starting at 12am EST and ending at 11:59pm. Below are some highlights of what we found.
Big Numbers, Big Momentum
Throughout March 8, there were over a million mentions of all major IWD hashtags, including #InternationalWomensDay, #WomensDay, #IWD2018, #IWD, and #PressforProgress.
Hashtag activism is stronger than ever, as #PressforProgress, International Women’s Day theme this year, received 343,000 total mentions. By comparison, last year’s theme – #BeBoldforChange – only received around 82,000 mentions during IWD 2017.
A Global Press for Progress
Fittingly, the United States wasn’t the only country to show its support for International Women’s Day. In fact, the #PressforProgress hashtag was more popular in the UK. It also gained serious momentum in Canada, India, and Nigeria.
Reflecting the global importance of women’s rights, Twitter discussion around #MeToo took place in several languages.
Global Brand Campaigns
In celebration of International Women’s Day, many brands released creative marketing campaigns with themes of women empowerment and gender equality. Mattel generated buzz around its new dolls based on 17 historical and current role models, with 3.1K people mentioning its campaign hashtag #MoreRoleModels on March 8th.
L’Oreal also ran a popular campaign featuring stars such as Helen Mirren, Doutzen Kroes and Maria Borges discussing equality and what it means to be a woman. The accompanying hashtag– #ThankHer – generated 11.8K mentions.
One of the most talked about IWD campaigns was Google’s #HerStoryOurStory, which drew 15.2K mentions. The campaign highlighted stories of trials, hope and success in an interactive Google Doodle featuring 12 female artists.
IWD was a celebration of sorts, but it served more as a call to action in support of causes that affect women around the world. It was no surprise, then, that gender equality was far and away the most popular topic in connection with the overall IWD social chatter.
The Power of Positivity
If the hot topics reflect the specific challenges and opportunities that women face around the world, then the topic keywords provide a high dosage of positivity, energy, and inspiration.
Ce site web utilise des cookies pour vous vous assurer une expérience de navigation optimale.OK En Savoir Plus
Diese Internetseite verwendet Cookies, damit Sie die Funktionen der Website optimal nutzen können.OK Weitere Informationen finden Sie hier
Este sitio web usa cookies para asegurarnos que usted reciba la mejor experiencia en nuestro sitio web.OK Aprenda más