Thursday, June 14th, 2018 | 2 min read
Sure, Argentina can score, but can they bring in big likes? And yeah, the German squad is well organized, but how’s their meme game? Those are just some of the important questions we’ve been pondering as the World Cup approaches.
The way we see it, le mano de dios won’t be one that pushes in a controversial goal, it’ll be one that pushes out an unforgettable tweet.
So as the matches get moving over the coming weeks, we’ll certainly be paying close attention to the action on the field, but we’ll be even more focused on the social conversation that surrounds the month-long spectacle.
In the midst of the inevitable upsets and thrilling finishes, Sprinklr will be tracking the social media performance of all 32 teams. And once the on-field champion is crowned on July 15, we will announce the victor of the first-ever World Cup of Social (#worldcupofsocial).
During the month of competition, we’ll be using Sprinklr Listening technology to track how well teams are engaging their communities – both the players themselves and the official team accounts.
Specifically, we’re going to measure impressions, reach, and unique interactions – our own personalized versions of goals, assists, and passes completed.
The winning team’s social media side will receive something far more valuable than a little gold trophy: they’ll win digital bragging rights for the next four years.
So log on, strap in, and get ready for the biggest sporting digital event in the world.
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