Monday, May 13th, 2019 | 3 min read
The “most exciting two minutes in sports” certainly didn’t disappoint this year. In fact, the thrill of the Kentucky Derby continued long after the race was over due to the much contested disqualification of Maximum Security, which stemmed from lane infraction. The controversial call allowed the second-biggest underdog, Country House, to claim victory against 65-1 odds.
Using Sprinklr’s Research product, let’s look at how the internet reacted to this year’s memorable edition.
While the Derby didn’t spark as much pre-game (err, pre-race) hype as other sporting events such as The Masters or the NFL Draft, the day-of-event spike was larger, with more than 313,000 mentions on race day. Drilling down into the data, we can see that the largest spike in mentions was during the hour of the race itself. What’s interesting, however, is just how sharp that spike was. It shows that while people tuned in for the race and tweeted quite a bit, there was relatively little race chatter during the preceding week and the hours leading up to post time.
No surprise here. Maximum Security and Country House combined for over 40% of all mentions around horses in the race. Interestingly enough, Maximum Security still had the most mentions (130,600), even though he was dethroned by Country House (87,400 mentions). There’s nothing like a controversy to get people talking!
Rounding out the top three was Omaha Beach, who was the favorite to win before being scratched due to medical complications. Here are some of the more memorable posts about the three top horses in the running.
This is a picture of your Kentucky Derby winner, Maximum Security.
This is, unquestionably, a good picture. pic.twitter.com/xpYhS42Cky
— Mike Leslie (@MikeLeslieWFAA) May 4, 2019
— Steven Romo (@StevenABC13) May 5, 2019
— Sporting News (@sportingnews) May 4, 2019
— Ducis Rodgers (@duciswild) May 4, 2019
A spectacle every year, the Derby unsurprisingly spurred plenty of chatter around matters unrelated to the thoroughbreds. While the horses take center stage (as well they should), the pre-race festivities can be just as intriguing. Hats alone accounted for 24,000 mentions around the 2019 Kentucky Derby.
— Janice Dean (@JaniceDean) May 4, 2019
Kentucky Derby time once again. Dannielynn looks pretty in pink in her dress by Junona and her Mom’s hat from her unforgettable appearance at The Kentucky Derby in 2004#KentuckyDerby2019 pic.twitter.com/5oUZfcGfbW
— Larry Birkhead (@larrybirkhead) May 4, 2019
— Janice Dean (@JaniceDean) May 3, 2019
Insights like this are only possible with the Sprinklr’s Modern Research product, which allows you to analyze topics across all modern channels and turn this unstructured data into valuable insights (which, we promise, won’t be overturned).
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