4 Lessons on Digital Transformation from Brands Getting It Right

We’re in a new world of business. One that’s been reshaped by the internet. By mobile. By social. In this new, unscripted world, consumers don’t just consume. They mold, they promote, and they advocate and criticize with equal power.

They are connected and empowered like never before.

To thrive in this new world, brands must center everything they do around the needs of the customer. Doing so requires digital transformation, through which companies align to a common vision across teams, business units, locations, and customer touchpoints – capturing and creating value all along the way.

Here are four tangible steps that you can take, inspired by companies that are on the journey to digital transformation.

Incorporate the Voice of the Customer into Your Strategy

Even massive global companies can identify ways to make substantial improvements to their business.

With the help of social listening technology, McDonald’s learned just how much its customer base wanted All Day Breakfast. The company knew that providing around-the-clock McMuffins would be an operational challenge. As Paul Matson, the company’s U.S. Director of Social Media, said, “Changing 14,000 locations and the supply chains that are associated with that is unbelievable. McDonald’s buys more eggs than any other buyer on earth.”

Nevertheless, the amount of social chatter in support of the move was impossible to ignore. And thus, the decision was made: All Day Breakfast would become a reality. Because McDonald’s used social to understand the demand for All Day Breakfast, the brand naturally used its Twitter feed to roll out the announcement – starting with a reply to the first person who requested the move, way back in 2008.

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The announcement went viral, people rejoiced, and All Day Breakfast played a key role in McDonald’s achieving growth after 14 consecutive quarters of decline.

Streamline Customer Engagement

The Voice is a smash hit worldwide. The show is so big, in fact, that Talpa – its creator – needed a better way to engage with the show’s massive global fanbase.

Using Sprinklr’s social media management platform, Talpa created rules that escalate and flag messages automatically, a task that had previously been performed manually. This allowed the company to work smarter, not harder, and focus on increasing social engagement worldwide.

And as it turns out, even a TV titan like The Voice has room for significant growth. Partly thanks to its Automation efforts, Talpa increased social engagement by 20%.

Understand Your Audience with Greater Clarity

The Loop Loft sells digital loops recorded by experienced musicians. When the company’s growth slowed, founder and CEO Ryan Gruss recognized the need to identify and reach new audiences.

With Sprinklr’s audience management solution, Gruss was able to generate new audience segments and reach large groups of people who were likely to be interested in the company’s product.

The result: a 400% increase in ROI and a year-over-year revenue increase of 140%.

Visualize the Conversation

TED talks are known for the whip-smart speakers and the intellectually curious audiences. At a recent TEDxPortland event (an offshoot of the popular series), organizers wanted a way to spread insights from the presentations across the world. The team used an online social hub, which allowed fans across the globe to see different posts shared to the TEDxPortland website. What’s more, the event featured a Command Center that visualized social data related to the event.

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The visualization efforts were successful, as the 4,056 social posts aggregated at the event resulted in 845,000 impressions.

To learn more about the solutions that can enable Digital Transformation, watch the Sprinklr Product Preview Webinar.