Tuesday, May 28th, 2019 | 2 min read
Images reign supreme. Scroll through any social network (or group chat, or non-work email thread) and you’ll see that we’ve turned into photo-posting, meme-sharing machines more likely to express our thoughts via gif than gab.
One study found that 91 percent of consumers now prefer image-based content over traditional text-based media, and research shows that people only remember about 10 percent of what they’re told, whereas they can recall 80 percent of what they’re shown.
Sorry, English teachers, but we’re living in a visual world.
It’s a monumental shift that, naturally, presents a host of challenges and opportunities for brands seeking to speak their customers’ language.
Fresh Approaches to Big Data
User generated content (UGC) is a relatively recent trend, but the speed of technological change makes it seem almost quaint. Now, savvy brands are highlighting user activity on a macro level rather than a micro one.
Consider the entertaining Spotify campaign that tapped into listening data to generate gems such as this one:
Or the Seamless ads that took a similar, but no less entertaining approach:
Bring Data to Life
Sprinklr is equipping brands to create the same sort of visualizations in real-time. Sprinklr Display, for instance, allows brands to pull data and digital conversations from across Sprinklr – as well as other sources – and turn it into beautiful visualizations that tell compelling stories.
With Display, brands can show – powerfully, and in real-time – the topics that are driving digital conversations.
Brands can choose the templates that work best for them, and turn data into something far more engaging than mere statistics.
And when it comes time to highlight individual pieces of UGC, Sprinklr users can tap into Sprinklr Gallery, which allows even the biggest brands to maintain an easy-to-use (and up-to-the-minute) set of compelling, organic content.
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