Ryan Reynolds. De Niro. Pacino. Pesci. Scorsese. Beloved Selena Quintanilla. Angel-faced Timothée Chalamet.
Netflix flexed this star-studded line-up over the last 30 days while promoting and teasing its upcoming series premieres and movie debuts.
But one unexpected tweet came out on top for Netflix (pun fully intended).
what’s something you can say during sex but also when you manage a brand twitter account?
— Netflix US (@netflix) December 5, 2019
And like a herd of teens passing notes in health class, the brands came marching in. The Sprinklr marketing team pulled data using Sprinklr Research to follow the conversation around Netflix’s Tweet, find the brands that responded, and analyze the reactions to this conversation.
Some of our favorites:
That was Freaky Fast!
— Jimmy John's (@jimmyjohns) December 5, 2019
I can't believe this is happening live.
— YouTube TV (@YouTubeTV) December 5, 2019
Consider removing an article.
— Grammarly (@Grammarly) December 6, 2019
These are all Natural
— Natural Light (@naturallight) December 5, 2019
Thank you for coming to my TED Talk
— TED Talks (@TEDTalks) December 6, 2019
I'm not sure we want to touch this.
— Paramount Network (@paramountnet) December 5, 2019
Authenticity For The Win
Sprinklr’s marketing team analyzed Netflix’s Twitter updates from Dec 5, 2019 – Dec 11, 2019, and found that the brand’s risqué little question sparked the most engagement, by far.
People Love Dirty Talk
Netflix’s total followers and engagement rate on Twitter skyrocketed as a result of the dirty little tweet.
Take Risks & Expand Your Community
Sprinklr’s AI analyzed the profession of Netflix’s distinct users engaging with the brand this week and found that artists, writers, engineers, designers, and photographers wanted in on the locker room talk.
Brands need to take chances. People can see through the BS. With the plethora of content that is being pushed out every second, brands that merely “fit in” with the industry trends end up as white noise.
In order to stand out, you need to be different and daring. You don’t need to put a ton of ad spend behind your content to cut through the traffic.
At the end of the day, being authentic and human is the best way to connect.
Bonus Content – Sprinklr Presentations
One of the great features of Sprinklr is the ability to create visually stunning campaigns on the fly when moments like this happen. Check a quick one here.
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