“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
Advertising, Customer Care, Customer Experience, Social Data
5 min read
Advertising, Customer Care, Customer Experience, Social Data
5 min read
Customer Care, Customer Experience, Marketing, Social Data
5 min read
Advertising, Customer Experience, Marketing
7 min read
“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...
Facilitating great customer experiences is a crucial priority for global brands (or it should be, at least). Today’s customers...
Customer Care, Marketing, Social Data
When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers...
In today’s social-centric world, brands must be more responsive than ever as customers share a steady stream of thoughts about...
The amount of content written about Millennials is astonishing. They’re naturals with technology and can simultaneously order a...
When most people think of brands winning at social media, a few standouts often come to mind (Wendy’s and Oreo, we’re looking at...
When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...
Advertising, Customer Experience, Leadership
What’s the difference between a top CMO and everyone else? After reviewing the data from the The World’s Most Influential CMOs...
Well, who saw that coming? After a World Cup filled with unpredictability, upsets, and at times VARcical scenes, France emerged...
Die Fußball-WM sorgte bisher für einige Überraschungen, aber auch große Enttäuschungen – zuletzt für Belgien und England, für die...
In October 2008, Satoshi Nakamoto launched bitcoin with a white paper, creating and deploying bitcoin’s original...
The roles and responsibilities of modern marketers are evolving faster than ever. Where some see a challenge, however, the...
The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented,...
Marketing, Overview, Social Data, Whitepaper
Nicht nur die Fußballfans dürfen sich in diesem Sommer auf große Momente freuen, auch für die Sponsoren der...
Sure, Argentina can score, but can they bring in big likes? And yeah, the German squad is well organized, but how’s their meme...
